Lyvely secures investment from Phoenix Group, expands into Web3

This strategic alliance illustrates a significant partnership between a Web3 leader and a pioneering customer tech platform.

Introduction:

UAE-based brand Lyvely recently received a substantial investment from the global blockchain giant, Phoenix Group, marking a significant stride into the Web3 landscape for the company.

About Lyvely:

Lyvely is a pioneering platform aimed at revolutionizing the dynamics between online creators and consumers, reshaping the paradigms of monetization and engagement.

Strategic Shift into Web3:

The investment signifies Lyvely’s strategic foray into Web3 technologies, which promises to transcend conventional e-commerce. 

By integrating a unique digital currency slated for launch in Q1 2024, Lyvely aims to cultivate direct-to-consumer relationships, leveraging a fusion of Web2 and Web3 functionalities.

Impact and Vision:

This move positions Lyvely at the forefront of the evolving digital landscape, poised to redefine online interactions and empower creators while fostering a novel ecosystem for consumer engagement.

Conclusion:

With the backing of Phoenix Group, Lyvely’s expansion into Web3 marks an innovative step toward reshaping the creator-consumer dynamic, propelling the brand into a promising realm of enhanced monetization and interactive possibilities.