Dubai, UAE – April 7, 2025 – LEGO Group has officially launched an exciting collaboration with Formula 1®, making the thrill of motorsport more accessible to LEGO® fans and racing enthusiasts across the globe. As part of this partnership, Certified LEGO Stores in the Middle East are rolling out exclusive sets and immersive experiences designed to delight families, kids, and die-hard fans throughout the 2025 Formula 1 season.
From adrenaline-fueled race activations and digital adventures to themed in-store engagements, LEGO is bringing the full speed and spectacle of F1 right into fans’ hands.
Race Weekend Experiences Across 13 Global Events, Including Bahrain, Qatar, and Abu Dhabi
In a major highlight of the collaboration, LEGO F1 fan zones will appear in key locations during 13 Formula 1 races this season, including the Bahrain, Qatar, and Abu Dhabi Grand Prix. Visitors to these exclusive fan zones can enjoy:
- Build-and-keep exclusive LEGO models
- Photo opportunities with iconic displays
- A chance to view and purchase the entire LEGO x Formula 1 product range, including all ten official F1 team sets—for the first time ever
Pop-Up LEGO Pit Shops at Race Venues
At the Bahrain, Qatar, and Abu Dhabi races, fans can explore temporary LEGO Pit Shops, inspired by real F1 pit lanes. These pop-up stores offer the full range of sets across LEGO Speed Champions, LEGO City, LEGO DUPLO, and LEGO Collectibles—highlighting all ten official F1 teams in incredible LEGO detail.
In-Store Racing Experiences
Certified LEGO Stores across Bahrain, Qatar, and the UAE are also rolling out interactive racing-themed features, including:
- Racetrack ramp play zones for kids
- Free collectible LEGO stickers to celebrate the F1 season
Digital Adventures at LEGO.me
Online fans can dive into Formula 1 with a dedicated experience at www.LEGO.me, including the new LEGO F1 game, where children can test their racing skills in an exciting virtual LEGO world.
Must-Have LEGO Sets for F1 Enthusiasts
Coinciding with the 2025 Bahrain Grand Prix in Sakhir, LEGO is launching a special Formula 1 collection, available now at all Certified LEGO Stores and online at www.LEGO.me. The line includes iconic team models, legendary car builds, and engineering marvels from McLaren, Ferrari, Mercedes, Williams, Red Bull, Aston Martin, Alpine, and Haas.
McLaren Racing: Celebrating a Racing Legend
- LEGO® Icons: McLaren MP4/4 & Ayrton Senna
A stunning tribute to a motorsport icon
Price: AED 369 / QAR 379 / BHD 41 / KWD 31 - LEGO® Technic: McLaren Formula 1™ Race Car
Detailed build with V6 engine and steering
Price: AED 799 / QAR 829 / BHD 86.9 / KWD 67
Ferrari Passion & Performance
- LEGO® Technic: Ferrari SF-24 F1 Car
Reflecting the spirit of Scuderia Ferrari
Price: AED 1099 / QAR 1099 / BHD 129 / KWD 99 - LEGO® City: F1 Pit Stop & Pit Crew with Ferrari Car
A mini racing thrill with Ferrari flair
Price: AED 129 / QAR 129 / BHD 13.0 / KWD 10.5
Williams Racing: Determination in Blue
- LEGO® Icons: Williams FW14B & Nigel Mansell
A detailed homage to a racing icon
Price: AED 359 / QAR 349 / BHD 41.5 / KWD 30.5 - LEGO® Speed Champions: Williams FW46 F1® Race Car
Modern power meets racing tradition
Price: AED 109 / QAR 109 / BHD 12 / KWD 9.0
Mercedes-AMG: Precision Engineering
- LEGO® Technic: Mercedes-AMG F1 W14 E Performance
Built for speed with stunning technical accuracy
Price: AED 1029 / QAR 1039 / BHD 115 / KWD 94 - LEGO® City: F1 Garage with Mercedes-AMG & Alpine Cars
Full garage experience with two racing giants
Price: AED 349 / QAR 349 / BHD 37 / KWD 29
Oracle Red Bull Racing: Redefining Speed
- LEGO® Technic: Red Bull RB20 F1 Car
A model celebrating Verstappen’s victories
Price: AED 1099 / QAR 1099 / BHD 129 / KWD 99 - LEGO® Speed Champions: Red Bull RB20 F1® Race Car
Small in size, big on performance
Price: AED 109 / QAR 109 / BHD 12 / KWD 9.0
Aston Martin Elegance on the Track
- LEGO® Speed Champions: Aston Martin Aramco AMR24 F1® Race Car
Where luxury meets racing heritage
Price: AED 109 / QAR 109 / BHD 12 / KWD 9.0
For the All-Team Fans
Can’t choose a favorite team? Celebrate the spirit of F1 with these inclusive builds:
- LEGO® Speed Champions: BWT Alpine A524 F1® Race Car
Price: AED 109 / QAR 109 / BHD 12 / KWD 9.0 - LEGO® Speed Champions: MoneyGram Haas VF-24 F1® Race Car
Price: AED 109 / QAR 109 / BHD 12 / KWD 9.0
No matter your favorite team, these LEGO F1 sets bring the heart-pounding excitement of the sport to life through intricate design and hands-on building fun. Explore the full collection in-store and online now.
Discover more at: www.LEGO.me
Media Contact:
LEGO® Middle East Communications
Email: press@lego.com
Website: www.LEGO.me
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