Kimonostyle by Yuliana Magdych: A Journey of Elegance and Emotion
In the heart of the UAE’s vibrant fashion scene, a unique brand is redefining elegance and tradition. Kimonostyle by Yuliana Magdych is not just about clothing; it’s about storytelling, emotion, and the timeless allure of the kimono.
A Passion Ignited by Tradition
Yuliana Magdych’s journey into the world of kimonos began with a deep appreciation for Asian cultures. With a master’s degree in Asian Studies, focusing on Chinese and Japanese cultures, she developed a profound respect for traditional garments like the silk kimono. Her passion for photography further fueled her desire to showcase the intricate beauty and symbolism of these garments.
Bridging Cultures Through Fashion
While kimonos are deeply rooted in Japanese culture, Yuliana saw an opportunity to blend these traditional styles with the fashion tastes of the Gulf region. Recognizing the similarities between kimonos, abayas, and kaftans—all characterized by their loose, flowing silhouettes—she introduced “kimono abayas” and “kimono kaftans” to the market. These adaptations offer a modern and sophisticated interpretation of traditional attire, resonating with the modest fashion preferences of the region.
The Allure of Silk
Silk, known for its breathability and moisture-wicking properties, is an ideal fabric for the UAE’s climate. Its natural fibers allow air to circulate, keeping the wearer cool and comfortable. Moreover, silk’s luxurious texture and gentle feel against the skin make it a preferred choice for those seeking both comfort and elegance.
Celebrating Milestones with Kimonos
Kimonostyle’s creations have become a staple for various occasions across the Gulf. From weddings and Eid celebrations to art shows and personal milestones, women have embraced these garments as expressions of individuality and craftsmanship. The brand’s commitment to quality and authenticity ensures that each piece resonates with its wearer, becoming more than just an outfit—it becomes a part of their identity.
A Historic Fashion Show in Dubai
In 2024, Kimonostyle achieved a significant milestone by organizing the first-ever Japanese kimono catwalk in the UAE. Held at the Art of Living Mall in Dubai, the event was a collaboration with Kimonopia, Japan in Arabia, and artist Kristina. The fashion show featured luxurious silk Japanese kimonos, highlighting the rich heritage of Japanese textile craftsmanship. Models from diverse backgrounds showcased the versatility of kimonos, demonstrating their adaptability to both traditional and contemporary styles. The event also featured calligraphy sessions, where guests’ names were artistically inscribed, adding to the immersive Japanese ambiance.
Craftsmanship and Authenticity
What sets Kimonostyle apart is its unwavering commitment to authenticity. With a professional team based in Japan, the brand sources exquisite silks, brocades, and other silk blend materials directly from Japanese artisans. Each kimono is handcrafted, featuring intricate design details such as hand-painted motifs, delicate embroidery, and traditional dyeing techniques. Some pieces in the collection are over 100 years old, serving as wearable artifacts that carry the beauty of centuries-old craftsmanship.
Styling the Kimono
Yuliana offers versatile styling options for her kimonos. For those seeking modest fashion, she recommends wearing the kimono as an abaya, opting for longer lengths and darker colors like black, brown, or dark green. Pairing the kimono with a lighter shade dress underneath creates a chic layered look. Accessories such as thin obijime silk belts, corsets, or leather belts can add structure and elegance. For evening events, adding silk brocade kimono bags or modest accessories like headscarves can complete the ensemble.
Empowering Women Through Fashion
The women who wear Kimonostyle’s creations are diverse, yet they share a common appreciation for artistry and craftsmanship. From artists and public figures to bloggers and models, clients across the UAE, Oman, Qatar, Saudi Arabia, and Bahrain have embraced the brand. Each kimono serves as a medium for self-expression, allowing women to celebrate their individuality and heritage.
Photography as a Medium
Yuliana’s background in photography plays a pivotal role in her brand. She personally handles photography and styling, selecting models who align with her artistic vision. Collaborating with a reliable team of models and makeup artists, she captures the essence of each kimono, showcasing its beauty and the emotion it evokes.
Looking Ahead
As Kimonostyle continues to grow, Yuliana remains focused on expanding the brand’s reach, launching new kimono collections, and enhancing sustainability awareness. Collaborations with magazines, exhibitions, and creative individuals are on the horizon, further solidifying the brand’s presence in the global fashion landscape.
A Legacy of Elegance
Yuliana Magdych’s vision transcends fashion trends. By merging traditional Japanese garments with contemporary styling, she has created a brand that celebrates heritage, craftsmanship, and individuality. Through Kimonostyle, she invites women to experience the timeless allure of the kimono, embracing elegance that speaks to the soul.
Connect with Kimonostyle
Discover the world of Kimonostyle by following Yuliana on Instagram.
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