Wio Bank has introduced Wio Family, the UAE’s first fully shared banking experience designed to transform how households manage, save, and spend money together. Developed in collaboration with families across the UAE, Wio Family treats money as a shared, social resource rather than an individual responsibility.
The launch comes as the UAE highlights family values, emphasizing unity, collaboration, and collective growth. Wio Family allows families to connect around financial decisions, helping them achieve goals together and build healthier money habits.
Designed with Families in Mind
Wio Family was co-created with real families to ensure it meets the needs of modern households. It allows family members to come together in one connected financial space through a shared account. Two Family Leads, who act as account owners, can open the account instantly and invite children, teenagers, helpers, or relatives to join. This inclusive approach makes managing money transparent, collaborative, and adaptable to any household.
The platform suits various family types, from young couples starting out to multi-generational households or families sharing responsibilities. Its flexible account ownership ensures that every family can manage finances in a way that fits their lifestyle.
Teaching Children and Teens About Money
A standout feature of Wio Family is Pockets, safe learning spaces for children and teenagers aged 8 to 17. Family Leads can create individual Pockets with virtual cards, spending limits, and age-appropriate guidance. These tools help young members learn to spend wisely, save consistently, and understand the value of money.
This practical experience builds financial literacy and confidence early on, fostering habits that last a lifetime and allowing children to contribute responsibly to shared household finances.
Flexibility for Modern Households
Modern families come in many forms, and Wio Family accommodates this diversity. Account ownership can be shared between partners, parents, siblings, or other trusted individuals. Families can use the platform to manage shared expenses, household budgets, or long-term savings goals.
Whether saving for a home, education, weddings, or other milestones, Wio Family allows households to work together efficiently. Equal account control ensures transparency, reduces misunderstandings, and empowers families to make joint financial decisions.
Helping Families Reach Goals Faster
Wio Family includes tools to help households achieve goals more efficiently. Family Fixed Saving Spaces offer up to 6% interest per annum for salary transfer accounts. Families maintaining a balance of AED 35,000 or more can enjoy full family and personal banking benefits for free.
Shared tools allow households to monitor spending, set limits, and allocate permissions for each member. Virtual cards make it easy to control household expenses, while cashback rewards can reach up to AED 7,500 per month collectively. These features make saving, spending wisely, and achieving goals simpler for families.
Smart Tools for Smarter Banking
Wio Family comes with an intuitive dashboard where Family Leads can assign spending permissions, track transactions in real time, monitor savings progress, and control virtual cards and limits.
These tools simplify money management while encouraging responsible spending and collective decision-making. Families benefit from rewards on both shared and individual expenses, creating a system where every dirham contributes to collective growth.
Rethinking Money as a Shared Responsibility
Wio Family is more than a banking product; it is a movement reflecting how money works in households. By placing families at the center of financial management, Wio Bank acknowledges that money is shared, social, and closely tied to daily life.
The platform encourages collaboration, learning, and transparency, making financial management a collective effort. Families can now save, spend, and plan together with clarity and flexibility.
A Platform That Grows With Families
Wio Family is designed to evolve with the changing needs of households. Wio Bank plans to introduce more family-focused features, insights, and tools to make shared money management even smarter and more collaborative.
The platform is now available through Wio Personal, offering families the chance to experience shared banking, build better financial habits, and achieve collective goals.
About Wio Bank
Wio Bank PJSC is a leading digital financial platform in the Middle East, simplifying banking for individuals and businesses. Headquartered in Abu Dhabi, Wio Bank unifies digital banking through a simple platform that helps users save, spend, and invest efficiently.
For personal banking, Wio provides tools and insights to take control of finances. For businesses, it offers comprehensive digital solutions that simplify financial management and support growth. Wio Bank also provides Banking-as-a-Service and embedded finance solutions to empower people, businesses, and communities to achieve financial goals.
Why Wio Family Matters
Wio Family addresses modern households’ realities, where money is shared. By making financial management transparent, collaborative, and rewarding, it empowers families to work together and achieve collective goals.
It provides flexibility for diverse family structures, tools to educate children, and incentives for saving and spending wisely. Wio Family allows households to approach money as a social resource, fostering stronger bonds and smarter financial habits.
Wio Family represents a shift in family banking, emphasizing collaboration, transparency, and shared responsibility. With its tools and features, it helps households grow together, plan effectively, and achieve their financial dreams.
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