Dubai’s dining landscape is preparing for a new addition, one that brings craftsmanship, simplicity and fire-led cooking into a calm, neighbourhood setting. FYTE Hospitality, the team behind the popular Japanese-inspired handroll bar Kokoro, has announced its next restaurant concept: Window. Scheduled to open in January 2026, Window will be located in the creative and cultural district of Alserkal Avenue. With this project, FYTE Hospitality is aiming to create an intimate, premium-casual dining experience rooted in fire, seasonality and slow living.
Window steps away from the theatrics often found in modern restaurants. Instead, it embraces a quiet, expressive style, where the focus is not on performance but on the craftsmanship behind every plate. The concept brings together natural design, live-fire techniques and a deep respect for ingredients. FYTE Hospitality intends for Window to feel like a neighbourhood retreat, a space where diners slow down, connect and enjoy food prepared with intention.
A Concept Built Around Fire and Simplicity
Window is built on the philosophy that excellent food does not require complicated preparation. Instead, it requires respect, patience and a clear vision. The restaurant will place open-fire cooking at the heart of its menu, using flames, embers and smoke to bring out natural depth in each ingredient. Fire will act as an essential tool rather than a spectacle.
The menu will follow a seasonal approach, reflecting what ingredients are at their best. Guests can expect vegetables cooked over glowing embers, meats grilled over open flame and dishes finished with delicate traces of smoke. The cooking style celebrates the honesty of ingredients, allowing flavours to stand out without excessive intervention. Each plate will tell the story of simple elements brought to life with careful technique.
This approach makes Window different from many modern restaurants where speed and performance often take center stage. Here, the goal is to create dishes that feel personal, grounded and quietly confident. Each visit may bring a slightly different experience depending on what ingredients are in season, making repeat visits exciting for diners.
A Neighbourhood-Driven Philosophy
One of the defining traits of Window is its community-minded approach. FYTE Hospitality aims to create a space where neighbours drop by regularly, where guests become familiar faces and where the experience feels warm and personal. The restaurant will have limited seating, which is an intentional choice. Fewer seats allow the team to offer quality, intimacy and consistency without compromising on detail.
The design encourages connection. Guests will be close to the open hearth, watching chefs work with the fire and prepare each dish with focus. This closeness helps foster trust and appreciation between the kitchen and diners. The experience offers a sense of being part of an extended family rather than a crowd.
This neighbourhood-focused concept aligns well with Alserkal Avenue, a district known for its artistic community, small creative businesses and collaborative spirit. Window aims to complement that environment, adding a dining experience that mirrors the creativity and mindfulness of its surroundings.
Design Rooted in Warmth and Natural Elements
The interior design of Window plays an important role in communicating its philosophy. The restaurant will feature warm wood tones, natural textures and tactile surfaces that create a grounded, calming atmosphere. Instead of sharp lines and glossy finishes, the space will highlight organic forms and understated beauty.
A central open-fire hearth will anchor the room. The soft glow from the flames and the gentle movement of smoke will help shape the restaurant’s sensory experience. Stone counters, warm lighting and earthy materials will give the space a sense of stillness and comfort. The design aims to feel like a quiet retreat hidden within the city, a moment of calm in an otherwise fast-moving environment.
By stepping into Window, diners should feel an immediate shift in energy. The design encourages slower rhythms, thoughtful conversations and an appreciation for the culinary craft unfolding just a few steps away.
From Kokoro to Window: A Natural Evolution
FYTE Hospitality first made a name for itself with Kokoro, a handroll bar celebrated for its Japanese-inspired flavours, clean design and premium sourcing. Kokoro pairs minimalism with elegance, creating an experience that resonates with diners who value quality and authenticity. That foundation has helped FYTE Hospitality develop a strong reputation for thoughtful concepts.
Window represents the team’s next step. While Kokoro leans into Japanese techniques and flavours, Window branches out into a broader, fire-led philosophy. The focus is less on a particular cuisine type and more on the method of cooking. Fire becomes the common language that guides the menu, the atmosphere and the entire experience.
At the same time, Window stays true to FYTE Hospitality’s core values: honesty, craftsmanship, premium-casual dining and a strong community-centered approach. This new concept reinforces the group’s ability to build unique, soulful dining experiences that feel human and personal.
A Rare Fire-Focused Casual Dining Experience in the UAE
While Dubai is home to a wide variety of restaurants offering diverse global cuisines, very few focus on live-fire cooking in a premium-casual environment. Window stands out by bringing fire-led simplicity into an approachable yet elevated setting. It gives diners a fresh perspective on cooking traditions that are ancient, universal and deeply expressive.
The concept taps into a growing global movement toward slow cooking, minimal intervention and ingredient-led dining. Fire is used not just for flavour but for storytelling. Its warmth, unpredictability and aroma elevate the entire dining experience, making it memorable without needing spectacle.
Opening Timeline and What Awaits Diners
Window is set to open in January 2026. As the launch date approaches, FYTE Hospitality will share more details about the menu, operating hours and reservation process. Limited bookings will be part of the concept to maintain the intimate, neighbourhood-driven experience.
Guests can expect a space that blends craft with comfort, offering a refreshing alternative to the fast-paced dining styles of the city. The rotating menu, the open-fire hearth and the warm design will help create a dining experience where simplicity becomes powerful and flavour feels deeply authentic.
Why Window Matters for Dubai’s Culinary Scene
Window represents a shift toward intentional, mindful dining in Dubai. It opens the door to experiences built on connection, slowness and purpose. In a city known for luxury and spectacle, Window offers a reminder of the beauty found in stripped-down, honest cooking.
Its focus on seasonality, craft and community adds something meaningful to the city’s food culture. Diners looking for thoughtful, unhurried experiences will find Window to be a welcome addition that brings creativity and depth through the simplicity of fire.
Do follow UAE Stories on Instagram
Read Next – UAE Announces Eid Al Etihad 2025 Celebrations Under the United Theme
