Ras Al Khaimah is no longer a hidden gem. For many British tourists, it’s become the UAE’s most underrated treasure. With its calm beaches, majestic mountains, and relaxed vibe, it offers a refreshing break from the usual travel spots like Dubai or Abu Dhabi.
Let’s explore why British travellers are choosing Ras Al Khaimah (RAK) and what makes this emirate stand out.
A Softer, Slower Version of the UAE
When you think of the UAE, cities like Dubai and Abu Dhabi often come to mind. But Ras Al Khaimah offers a very different experience. It’s calm, charming, and much less crowded.

British tourists often say that RAK feels more like a true escape. There’s no rush here — just quiet beaches, clean air, and the peaceful sound of waves. It’s a place where you can truly unwind without the overwhelming buzz of a big city.
Natural Beauty That Feels Like a Dream

Nature lovers are falling in love with RAK — and it’s easy to see why. From the golden deserts to the blue sea, Ras Al Khaimah is full of stunning views.
One major draw is Jebel Jais, the UAE’s highest mountain. British tourists often head here for sunrise hikes or to try the world’s longest zipline. Others simply enjoy the mountain drives, picnic spots, and cool weather at the top.
The coastline is just as beautiful. Long stretches of sandy beach let visitors relax under the sun, without the high-rise skyline. Places like Al Hamra Beach and Marjan Island have become favourites among UK travellers.
Authentic Arabian Experience
Many British tourists say they love how “real” Ras Al Khaimah feels. While Dubai is famous for its glamour, RAK offers a more traditional taste of the UAE.
Visitors can explore historic sites like Dhayah Fort, visit local souks, or take a tour of the National Museum of Ras Al Khaimah. These experiences help tourists connect with the region’s history and culture in a meaningful way.
Camel rides, desert safaris, and traditional Emirati meals give a hands-on experience of local life — something that many travellers crave today.
Explore Ras Al Khaimah’s heritage
Budget-Friendly Luxury
Let’s talk cost — because this is another big reason why British tourists are flocking to RAK.
Compared to Dubai, hotels and activities in Ras Al Khaimah are often more affordable. But don’t mistake “affordable” for “basic.” Visitors can still enjoy five-star beachfront resorts, spa treatments, and fine dining — just at a better price.
This makes RAK perfect for families, couples, and even solo travellers looking for a high-end holiday without the high-end bill.
Top hotel picks for British travellers include:
- Waldorf Astoria Ras Al Khaimah
- Rixos Bab Al Bahr
- DoubleTree by Hilton Marjan Island
Find top resorts in Ras Al Khaimah
Easy Access from the UK
Travel convenience matters. And luckily, getting to Ras Al Khaimah is easier than ever for British tourists.

There are direct flights to Dubai and Sharjah from many UK cities. From either airport, RAK is just a short drive away — around 45 minutes to 1 hour. Some British tour operators even offer direct packages with airport transfers included.
Recently, Ras Al Khaimah International Airport has also started to expand its services, aiming to welcome more direct international flights in the future.
Check travel options to Ras Al Khaimah
Activities for Every Kind of Traveller
Whether you’re looking for adventure, relaxation, or family fun, Ras Al Khaimah has something to offer.
British thrill-seekers love:
- Ziplining over Jebel Jais
- Quad biking in the desert
- Kayaking in mangroves
For those who prefer a slower pace:
- Luxury spa experiences
- Sunset dhow cruises
- Yoga retreats by the beach
And families can enjoy:
- Water parks
- Camel rides
- Beach clubs with child-friendly zones
This variety makes it easy for UK tourists to plan a holiday that fits their vibe, whether it’s action-packed or completely laid-back.
Warm Hospitality that Feels Like Home
Many British travellers say it’s the people that make RAK unforgettable. Locals and hospitality staff are known for being friendly, respectful, and welcoming — something that keeps tourists coming back.
The relaxed pace of life, combined with the warmth of the people, helps guests feel at home. It’s not just a vacation — it feels personal.
British expats living in the UAE often recommend RAK to visiting friends and family. They say it offers the best balance of nature, culture, and comfort — all wrapped into one relaxing trip.
Growing Popularity and Smart Tourism

The RAK Tourism Development Authority has been working hard to promote the emirate, especially to British travellers. With more eco-friendly resorts, wellness retreats, and outdoor festivals popping up, the region is becoming a global hot spot.
Major UK-based tour operators now offer holiday packages directly to Ras Al Khaimah, a sign of growing demand. Influencers and travel bloggers have also played a part by showcasing the emirate’s hidden beauty on social media.
This kind of smart tourism — where growth is paired with sustainability — is something British travellers often appreciate.
Final Thoughts: A Rising Star for British Holidaymakers
Ras Al Khaimah is no longer in Dubai’s shadow. For British tourists seeking a blend of nature, luxury, culture, and value — RAK ticks every box.
It’s peaceful yet exciting. Traditional yet modern. Affordable yet luxurious.
And most of all, it’s welcoming — which is why more and more Brits are calling it their new favourite destination in the UAE.
So next time you’re planning a holiday, maybe skip the usual stops. Let Ras Al Khaimah surprise you — just like it has for thousands of British travellers already.Start planning your RAK getaway
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