Dubai has always been a city of trends, luxury, and ambition. A melting pot of cultures, lifestyles, and influencers from around the world, this city doesn’t just follow global digital trends — it creates them. In 2025, content creation in Dubai has evolved into something more diverse, engaging, and human than ever before. Whether you’re a budding influencer, a brand trying to connect with audiences, or someone curious about what thrives online in this bustling city, understanding the content preferences here is the first step to success.
Here’s a closer look at what type of content works in Dubai right now and why it resonates so strongly with the audience.
Luxury Lifestyle Still Reigns Supreme
If there’s one thing Dubai’s digital audience never gets tired of, it’s luxury. From high-end fashion hauls to glamorous staycations at iconic hotels, content showcasing an aspirational lifestyle remains wildly popular. People love watching snippets of sky-high brunches, Rolls-Royce rides through Downtown, and sunset yacht parties along the Marina.
But in 2025, it’s not just about flaunting wealth. Audiences now crave authenticity alongside luxury. Content creators who share real stories behind their success, candid moments from their glamorous lives, or even honest reviews of luxury experiences tend to connect better with their followers.
Food Content That’s Visual, Fun, and Relatable
Food has always been a huge part of social media, and in Dubai, it’s taken to the next level. With so many homegrown restaurants, pop-up cafes, and international franchises opening up every week, food-related content never runs out of steam.
What works best? Short, visually striking videos of unusual dishes, dramatic dessert reveals, or quick, no-fuss recipes with a Middle Eastern twist. Mukbangs featuring Arabic, Indian, Filipino, or fusion street food have also gained serious traction.
Audiences love content that makes them feel involved — polls about favourite dishes, asking followers for food recommendations, or sharing behind-the-scenes from kitchen tours keeps engagement high.
Inspirational Career and Personal Growth Content
One of the most heartening trends in Dubai’s content scene is the rise of motivational and educational videos. With a huge expatriate population striving for career growth and personal development, content around professional advice, mental health, and life hacks has struck a strong emotional chord.
From young entrepreneurs documenting their journey of starting businesses in the UAE to working moms managing corporate careers and personal passions — authentic, value-driven content is being celebrated. People no longer follow just for glamour, they follow for guidance and inspiration.
Video series around “A Day in My Life in Dubai” or “How I Moved to the UAE and Started My Career” have become a genre of their own. The more raw and relatable the story, the better it performs.
Fashion and Modestwear Influencer Takeover
Dubai is a fashion capital in its own right, and in 2025, style content is more inclusive and diverse than ever. While luxury fashion and designer labels continue to shine, there’s been a noticeable rise in modest fashion content creators who mix elegance with tradition.
Hijabi influencers, abaya stylists, and contemporary modestwear bloggers have carved out a loyal niche audience. Street-style videos filmed at Dubai Mall, fashion hauls from local designers, and modest evening lookbooks perform exceptionally well.
Even mainstream fashion influencers have started collaborating with modestwear brands, reflecting how the city’s multi-cultural landscape shapes its digital trends.
Wellness, Fitness, and Self-Care Videos
Dubai is a city of ambition, but it’s also increasingly aware of the importance of balance. Wellness, fitness, and self-care content has surged in popularity, especially post-pandemic and into 2025. Whether it’s gym workouts, yoga in the desert, spa days at luxury resorts, or plant-based cooking — audiences want content that motivates them to look after their mental and physical health.
Local fitness trainers and wellness coaches who offer home workout plans, diet tips, or mindfulness routines have built strong personal brands. Quick, educational reels and TikTok challenges about morning routines or diet hacks continue to perform well.
Travel Content with a Local Twist
While global travel remains a major trend, Dubai residents are increasingly interested in exploring hidden gems within the UAE and neighbouring countries. Travel content creators focusing on road trips to Ras Al Khaimah, cultural escapes in Sharjah, or beach resorts in Fujairah have found a thriving niche.
Mini-vlogs, staycation reviews, or budget travel tips for residents have high engagement, as people seek experiences beyond the usual tourist spots.
Drone shots, adventure sports, and cultural experiences like camel rides or falcon shows add visual appeal that performs well on Instagram and TikTok. Travel content is no longer just about destination — it’s about storytelling, discovery, and personal experience.
Comedy, Relatable Skits, and Arab Culture Content
Humour is a universal language, and in Dubai, content that makes people laugh never goes out of style. Relatable skits about expat life, stereotypes, and cultural misunderstandings always manage to go viral.
Creators who blend humour with a nod to Arab traditions, local slang, and regional quirks have amassed large followings. Audiences love seeing content they can relate to — from traffic jokes on Sheikh Zayed Road to struggles with learning Arabic.
Collaborative skits involving creators from different cultural backgrounds also reflect the diverse nature of Dubai’s population, and these videos perform well because they feel authentic and inclusive.
Digital Storytelling and Cinematic Reels
The quality of content has skyrocketed in 2025, and audiences expect more than static posts or basic videos. Cinematic reels and storytelling-based content have taken centre stage. From drone-shot opening scenes to transitions synced perfectly with trending audio, well-edited visual stories instantly capture attention.
Creators who invest in high-quality visuals and narrative-driven content, whether it’s a day in their life or a product showcase, tend to outperform casual uploads. Dubai audiences love content that feels like a mini-movie — something they’d want to rewatch or share.
Tech, Crypto, and Business Insights
With Dubai’s growing status as a tech and business hub, content around emerging tech, crypto, finance tips, and business trends has a growing fanbase. Entrepreneurs, consultants, and analysts who share easy-to-understand insights or quick market updates are becoming new-age influencers.
Explainers about new UAE regulations, AI tools, or investment opportunities resonate strongly, especially with the city’s young professionals. Clean, concise, and visually appealing reels on these topics get saved and shared extensively.
Family, Parenting, and Kid-Friendly Content
Family-oriented content has seen noticeable growth. Parenting tips, fun activities to do with kids in Dubai, school admissions advice, and family-friendly restaurant reviews are in demand.
Mom bloggers and dad influencers share both the challenges and joys of raising a family in a city like Dubai. Candid parenting moments, budget-friendly family outings, and educational resources are all content ideas that perform consistently well.
Key Elements That Make Content Work in Dubai 2025
While the type of content matters, certain elements consistently make content successful in Dubai’s social media landscape:
- Authenticity over perfection: Audiences are drawn to creators who are real, approachable, and transparent about their lives.
- Value-driven posts: Whether it’s entertainment, education, or inspiration — content that offers something meaningful gets better engagement.
- Visual excellence: High-quality visuals, crisp editing, and creative transitions are no longer optional.
- Cultural sensitivity: Respecting local norms, traditions, and religious sentiments is crucial, and creators who understand this thrive.
- Relatability: Content that reflects everyday challenges, joys, and experiences of people in Dubai resonates better than overly staged luxury posts.
Final Thoughts
Dubai’s content creation scene in 2025 is a vibrant, multicultural, and fast-paced ecosystem. While luxury and glamour continue to sparkle, audiences now want more. They crave content that inspires, entertains, educates, and feels personal.
Whether you’re an aspiring influencer, brand marketer, or entrepreneur hoping to grow your digital presence, understanding what resonates with Dubai audiences today will help you create content that’s not only trendy but timeless.
If there’s one takeaway, it’s this: in a city known for larger-than-life lifestyles and endless opportunities, the content that wins hearts is the one that’s real, relatable, and rooted in purpose.
Follow us on Instagram: UAE STORIES
