The Watch and Jewellery Middle East Show Sharjah is returning in 2025 with its 56th edition. Scheduled for September 24 to 28 at the Expo Centre Sharjah, this event continues to be one of the most important exhibitions for the jewellery and watch industry in the Middle East. With a legacy of more than two decades, the show attracts exhibitors, designers, and visitors from across the world. This article explores everything you need to know about the upcoming edition, from event details and highlights to visitor tips.
What is the Watch and Jewellery Middle East Show?
The Watch and Jewellery Middle East Show Sharjah is one of the longest-running and largest jewellery events in the region. It is organized by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry. Held twice a year, the exhibition aligns with both the spring and year-end buying seasons, giving traders and consumers access to fresh designs and exclusive collections.
Over the years, the show has become a key destination for luxury jewellery, gold, diamonds, pearls, and watches. It has built a reputation not just for its dazzling displays but also for connecting industry professionals, buyers, and enthusiasts on a global platform.
Event Details
- Dates: September 24–28, 2025
- Venue: Expo Centre Sharjah, Sharjah, UAE
- Timing: Wednesday, Thursday, Saturday, Sunday – 1 pm to 10 pm; Friday – 3 pm to 10 pm
- Exhibitors: Over 500 exhibitors and more than 1,800 designers and professionals
- Countries: Participation from 21 countries including Italy, India, Singapore, and Thailand
This year’s edition will also welcome exhibitors from Australia, Myanmar, and Pakistan for the first time, highlighting the show’s expanding international influence.
Global Participation and Exhibitors
The Watch and Jewellery Middle East Show has consistently attracted top names in the industry. Countries like India, Singapore, Thailand, and Italy have dedicated national pavilions that showcase their finest collections. Italy, in particular, is expected to have over 50 exhibitors displaying unique designs and high-end luxury items.
With new participants joining from Australia, Myanmar, and Pakistan, visitors will see an even greater variety of jewellery and watch designs. This expansion reflects the growing importance of Sharjah as a hub for international jewellery trade.
Record Success in Previous Editions
The 55th edition earlier this year recorded exceptional numbers. Sales reached over 105 million dirhams, with 87,000 visitors attending from more than 100 countries. It also drew around 1,400 trade professionals, making it a significant event for networking and business opportunities. Covering over 30,000 square meters, the exhibition floor showcased a wide range of products from gold and diamonds to watches and modern jewellery fashion.
Given the past success, expectations are high for the 56th edition to surpass these achievements and offer an even richer experience to exhibitors and visitors.
National Pavilions and Collections
One of the key highlights of the show is the national pavilions. These sections bring together the best collections from specific countries, making it easier for visitors to explore trends and styles from different cultures. For example, Indian exhibitors often focus on intricate gold jewellery, while Italian brands emphasize modern design and fine craftsmanship. Such diversity adds immense value for buyers who are looking for unique and exclusive pieces.
Workshops and Knowledge Sessions
The exhibition is not only about luxury shopping but also about learning. The Watch and Jewellery Middle East Show features workshops and sessions designed to share knowledge on jewellery design, manufacturing, and global best practices. These sessions provide valuable insights for business leaders, entrepreneurs, and upcoming designers. For professionals, it is an opportunity to enhance skills and stay updated on the latest industry trends.
Why Sharjah is the Ideal Venue
Sharjah has long been a cultural and trade hub in the UAE. Hosting the event at the Expo Centre Sharjah makes perfect sense, as the venue is one of the oldest and most established exhibition spaces in the region. With a capacity to host large-scale events, it offers modern facilities such as spacious halls, parking, VIP lounges, and family-friendly areas. Over the years, the venue has hosted more than 30 major exhibitions annually, welcoming millions of visitors.
The event also aligns with Sharjah’s position as a city that values both tradition and innovation. It allows visitors to enjoy not only the exhibition but also the city’s rich cultural attractions, from museums to traditional markets.
Visitor Guide
For Exhibitors and Professionals
- Opportunity to connect with buyers from around the world.
- Access to both spring and year-end jewellery markets due to the biannual schedule.
- Networking sessions and workshops to enhance competitiveness.
For General Visitors and Enthusiasts
- Explore a wide collection of gold, diamond, pearl, and watch displays.
- Learn about the latest design innovations and upcoming trends.
- Enjoy live demonstrations and interactive sessions.
For Families and Tourists
- The exhibition is family-friendly, with facilities such as prayer rooms and play areas.
- Combine the event with a cultural tour of Sharjah’s landmarks and attractions.
Practical Information
- Opening hours: 1 pm to 10 pm on most days, 3 pm to 10 pm on Friday.
- Visitors are advised to book accommodation early, as Sharjah tends to get busy during major events.
- Parking and other amenities are available at the venue for convenience.
What to Expect in 2025
The Watch and Jewellery Middle East Show Sharjah 2025 is expected to continue its legacy as the leading jewellery and watch exhibition in the region. With a growing international presence, exclusive national pavilions, and knowledge-sharing sessions, it offers something for every visitor. Whether you are an investor, a jewellery enthusiast, or a family looking for a cultural experience, the event promises to be both educational and enjoyable.
By combining luxury displays with innovation and learning, the exhibition delivers a complete experience. The presence of new countries and the high level of participation ensure that this year’s edition will be bigger and more diverse than ever before.
Conclusion
The 56th edition of the Watch and Jewellery Middle East Show in Sharjah is set to shine brighter than ever. From September 24 to 28, 2025, Expo Centre Sharjah will transform into a world-class hub of luxury, creativity, and global trade. The event will not only showcase jewellery and watches from across the world but also provide valuable opportunities for learning and networking.
For anyone in the industry or simply passionate about fine jewellery, this is an event that should not be missed. It perfectly reflects Sharjah’s vision of blending tradition with innovation, making it one of the most anticipated exhibitions in the region.
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