The Watch and Jewellery Middle East Show 2025 opened its doors in Sharjah to great fanfare and excitement. Luxury lovers, industry experts, and curious visitors gathered to see some of the world’s most exquisite watches, jewelry, and rare collectibles. But the biggest highlight was a dazzling $1 million gold-plated car that quickly became the star of the show. The vehicle’s gleaming gold exterior and lavish interior stole the spotlight and left the crowds in awe.
What is the Watch and Jewellery Middle East Show 2025?
The Watch and Jewellery Middle East Show 2025 is one of the region’s leading luxury events, attracting top brands and designers from around the globe. It serves as a platform for showcasing new trends, exclusive collections, and innovative designs in the world of watches and jewelry. The event draws not only wealthy collectors but also fashion enthusiasts and industry professionals keen on the latest in luxury.
Held annually, this year’s show in Sharjah was especially notable because it expanded its offerings beyond the usual watches and jewels to include extraordinary luxury items — most notably, the golden car.

The $1 Million Gold-Plated Car: A Symbol of Luxury and Craftsmanship
At the heart of the show was the $1 million gold-plated car — a true masterpiece of design and luxury. Covered in 24-carat gold plating, the car dazzled under the bright exhibition lights. The craftsmanship was impeccable, with artisans spending hundreds of hours carefully applying the gold coating to ensure every inch gleamed perfectly.
The car’s exterior was more than just shiny; it told a story of precision and art. Each detail was carefully considered, from the polished gold finish to the golden rims and accents, making it a rolling symbol of opulence.
Inside, the luxury continued with premium leather seats, gold-plated trims, and the latest technology. The combination of traditional craftsmanship with modern design elements made the car a breathtaking exhibit.
Why the Gold-Plated Car Matters at the Watch and Jewellery Middle East Show 2025
This gold-plated car is a groundbreaking addition to the event. Traditionally focused on watches and jewelry, the show’s inclusion of such a unique luxury vehicle expands its scope and appeal.
The car demonstrates how luxury is evolving beyond the classic forms. It highlights the blend of art, design, and innovation — the same qualities that make fine watches and jewelry so desirable.
Collectors and visitors saw the car as more than a vehicle. It was a work of art, an investment, and a conversation starter. Its presence underscored the growing trend of luxury items crossing into new territories, from cars to lifestyle experiences.
Other Stunning Highlights of the Watch and Jewellery Middle East Show 2025

While the golden car was a standout, the event also offered a wealth of other spectacular exhibits. Visitors could explore:
- Limited Edition Watches: Renowned watchmakers revealed exclusive timepieces with intricate movements and rare designs.
- Rare Gemstone Jewelry: Exhibitors displayed dazzling pieces featuring rare diamonds, sapphires, and emeralds.
- Customized Jewelry Collections: Tailored pieces made especially for clients seeking one-of-a-kind luxury.
- Interactive Workshops: Experts shared their knowledge on watchmaking and jewelry design, offering visitors a chance to learn hands-on.
- Sustainable Luxury: New collections highlighted eco-friendly materials and ethical sourcing, reflecting changing consumer values.
These diverse displays attracted a broad audience, from industry insiders to first-time luxury buyers.
Sharjah’s Growing Role as a Luxury Hub
Hosting the Watch and Jewellery Middle East Show 2025 strengthened Sharjah’s position as an important destination for luxury and culture. The event brought thousands of visitors to the emirate, supporting local businesses and boosting tourism.
Sharjah’s government has been investing in events like this to diversify its economy and promote the emirate as a center for arts, culture, and high-end retail.
Local officials praised the show’s success and expressed hope that future editions would continue to attract global brands and buyers, further raising Sharjah’s profile on the luxury map.
Visitor Reactions to the Gold-Plated Car and the Show
The response to the gold-plated car was overwhelmingly positive. Many visitors said it was unlike anything they had seen before. The luxury, creativity, and skill involved made it a memorable highlight.
“I never imagined a car could be transformed into a golden jewel,” said one visitor. “It’s incredible how craftsmanship can elevate a vehicle to an art piece.”
Others noted that the show itself was a fantastic way to discover new trends in watches and jewelry, with the gold car adding an exciting twist.
The Watch and Jewellery Middle East Show 2025 and Future Trends
The success of this year’s show, especially with unique exhibits like the gold-plated car, points to a future where luxury events become even more diverse and innovative.
Organizers plan to introduce more crossover items that blend luxury with technology, art, and lifestyle. This approach will attract younger buyers and collectors looking for fresh experiences.
The event’s growing scale and variety make it a key platform for brands wanting to showcase their creativity and craftsmanship in the Middle East market.
How the Watch and Jewellery Middle East Show Supports the Luxury Industry

This event does more than just display luxury products; it drives growth in the watch and jewelry sectors. It helps brands build relationships with buyers and retailers, introduces new designs, and sets industry trends.
For artisans and designers, it offers exposure to a high-profile audience. For buyers, it is a chance to purchase exclusive items and learn about the stories behind the products.
The inclusion of innovative exhibits like the gold-plated car shows the event’s commitment to pushing boundaries and evolving with the market.
Conclusion
The Watch and Jewellery Middle East Show 2025 was a remarkable celebration of luxury, art, and innovation. The $1 million gold-plated car wowed Sharjah crowds and highlighted how craftsmanship can cross traditional boundaries.
With stunning watches, rare jewelry, and interactive experiences, the event continues to grow as the premier luxury show in the region. Its success strengthens Sharjah’s reputation as a hub for culture and luxury.
For anyone interested in high-end design, this event is a must-see. The next edition promises even more exciting surprises and innovations.
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