Ursula Manvatkar is an inspiring force in the entertainment industry. With a career that spans across film-making, acting, and casting direction, she has made a name for herself as a versatile creative professional. As the CEO of Medulla UAE, a pioneering company in the entertainment industry, Ursula combines her passion for storytelling with a forward-thinking approach that’s driving her success. Known for her engaging TikTok content under the username @ursydxb, she has built a significant online presence that resonates with a diverse audience.
Her career began with a multinational company called GlaxoSmithKline in their trade marketing division. She moved on to work in trade marketing with Jotun Paints, Henkel & Schwarzkopf, and marketing with Estée Lauder, Freshly Foods, and Kalium Drug Store.
During this tenure, she also initiated animal rescue projects and charitable initiatives for blue-collared workers.
In 2013, she went independent and established Medulla Events & Marketing in JLT, focusing on corporate social responsibility, events, and market research.
Her foray into the film industry started with casting for Happy New Year, a Bollywood film. She then contributed to Airlift, Tiger Zinda Hai, and Aadujeevitham (Goat Life), as well as casting for hundreds of commercials.
From casting, she transitioned into production, acting, modeling, screenwriting, and direction.
Ursula’s journey to success wasn’t straightforward, but her dedication, resilience, and passion for her craft have propelled her to achieve remarkable milestones. Whether through her work on-screen or her leadership at Medulla UAE, Ursula is leaving an indelible mark on the entertainment world, making her a source of inspiration for aspiring creatives everywhere.
The Journey Begins: From Acting to Film-making
Ursula Manvatkar’s career began in front of the camera, where her passion for acting quickly grew into a desire to explore film-making. With a natural talent for connecting with audiences and a sharp eye for storytelling, Ursula transitioned from acting to film-making, where she found a deeper connection to her creative vision.
Her experience in acting gave her valuable insights into the inner workings of the industry, allowing her to understand the nuances of performance, direction, and the collaborative nature of film production. These skills proved invaluable when she began to create her own projects, and it wasn’t long before her work began to attract attention. Ursula’s film-making style is noted for its compelling narratives and ability to bring complex stories to life, touching hearts and inspiring minds.
Her experience in casting and production provided her with valuable feedback on how to approach her acting journey.
CEO of Medulla UAE: Empowering the Entertainment Industry
In her role as the CEO of Medulla UAE, Ursula is reshaping the future of the entertainment industry in the UAE. Medulla UAE is a leading company in the region, focused on providing high-quality production services, talent management, and creative direction. Under Ursula’s leadership, the company has grown exponentially, offering opportunities to emerging talent and innovative filmmakers.
Her leadership is a testament to her ability to not only understand the business side of the industry but also to nurture creativity and collaboration. She is dedicated to promoting diverse talent and pushing the boundaries of storytelling. Through Medulla UAE, Ursula has been able to provide a platform for young filmmakers, actors, and creatives to showcase their work and develop their skills in a professional environment.
She also runs two CSR projects—Care2Share UAE and Books2Benefit UAE—focused on supporting local causes in collaboration with UAE Red Crescent. Through these initiatives, she aims to educate corporates and individuals about the importance of being socially responsible towards their community and the environment.
Social Media Influence: Connecting with a Global Audience
Aside from her professional accomplishments, Ursula is also a social media influencer, leveraging platforms like TikTok to engage with her audience. Her TikTok account @ursydxb is a window into her life, where she shares both her professional journey and personal experiences, mainly focusing on health and fitness.
Her engaging content on TikTok is a blend of behind-the-scenes glimpses, industry insights, and personal reflections. Through this platform, Ursula has cultivated a community of followers who resonate with her authenticity and drive. She often shares tips and advice for aspiring filmmakers and actors, as well as offering a candid look at her daily life. Ursula’s ability to connect with her followers on a personal level has helped her build a loyal fan base, many of whom look up to her as a role model.
Collaborations and Opportunities: Opening Doors for Talent
Ursula is also a licensed collaborator, always open to partnerships and new opportunities. Through her collaborations, she brings together the best of the entertainment and business worlds, combining her expertise in film-making with her understanding of branding and marketing. Her ability to forge meaningful partnerships has led to successful collaborations with various brands, creators, and influencers across the globe.
Her professional approach to collaboration is grounded in a belief that great things happen when talented individuals come together to create something truly special. Ursula’s dedication to fostering collaboration not only strengthens her own brand but also helps elevate the work of others in the industry.
Challenges and Triumphs: Overcoming Adversity
Like many successful individuals, Ursula’s journey hasn’t been without its challenges. The entertainment industry can be demanding and filled with setbacks, but Ursula’s resilience has allowed her to push through adversity. She has faced obstacles with determination, continually learning from each experience and emerging stronger.
Her ability to navigate these challenges has not only shaped her career but has also made her a source of inspiration for others. Ursula is a reminder that success is often achieved not by avoiding obstacles, but by embracing them and finding creative solutions. Her journey teaches aspiring creatives that perseverance and passion are key to overcoming adversity and reaching one’s goals.
The Vision for the Future: Innovation and Empowerment
Looking ahead, Ursula Manvatkar’s vision for the future is focused on innovation and empowerment. As the CEO of Medulla UAE, she is committed to pushing the boundaries of the entertainment industry by embracing new technologies, exploring diverse narratives, and providing a platform for underrepresented voices. She aims to continue growing Medulla UAE into a global leader in creative production while supporting emerging talent in the region.
Ursula also plans to expand her online presence, using platforms like TikTok to inspire and mentor a new generation of filmmakers and creators. She believes that by sharing her journey and knowledge, she can help others navigate the entertainment industry and carve out their own paths to success.
Conclusion: An Inspiring Journey of Creativity and Leadership
Ursula Manvatkar is more than just a filmmaker, actor, and CEO—she is a trailblazer who has successfully merged her creative passion with her business acumen to shape the future of the entertainment industry. Through her work at Medulla UAE and her engaging social media presence, Ursula is proving that leadership and creativity can go hand in hand.
Her journey is a testament to the power of hard work, resilience, and collaboration, and she continues to inspire others with her unwavering dedication to her craft. Whether on-screen, behind the camera, or on social media, Ursula Manvatkar is a force to be reckoned with, and her story is one of innovation, empowerment, and success.
Follow Ursula’s journey on Instagram @ursydxb for more insights into her creative world.
