UAE’s VUZ Secures $12 Million IFC Funding to Grow Immersive Content

VUZ

VUZ, a fast-growing media platform based in the United Arab Emirates, has secured $12 million in funding from the International Finance Corporation (IFC), part of the World Bank Group. This funding is a big step forward for the platform, which focuses on immersive technologies like 360-degree videos and virtual reality (VR) content.

The investment will help VUZ expand its operations across the Middle East and North Africa (MENA) region, and eventually reach a global audience. IFC’s support shows confidence in the future of immersive content and the UAE’s tech ecosystem.

What is VUZ and what does it do?

VUZ is a social media platform that allows users to watch immersive videos, including 360° and VR content, giving them the feeling of being part of real-world experiences. From concerts and sporting events to celebrity moments and behind-the-scenes exclusives, VUZ offers a wide variety of immersive media content.

GIF 1

Since launching in 2017, the app has been downloaded over 20 million times and has attracted users from more than 10 countries. It partners with well-known celebrities, creators, and even major sports organizations to bring exclusive content to its users.

Why the IFC chose to invest in VUZ

The International Finance Corporation, the private sector investment arm of the World Bank, focuses on supporting innovative companies in emerging markets. IFC’s decision to invest in VUZ comes at a time when immersive media is quickly gaining popularity worldwide.

VUZ

According to IFC officials, VUZ aligns with their goals of promoting digital transformation and supporting tech-driven companies that help create jobs and contribute to the knowledge economy.

“By investing in VUZ, we are supporting the growth of immersive technologies in the region and helping bridge the digital divide,” said one IFC representative.

How will the $12 million funding be used?

The VUZ World Bank IFC funding will be used to:

  • Expand the platform’s reach to new global markets
  • Invest in original immersive content
  • Enhance the user experience by improving the platform’s technology
  • Support content creators and partnerships
  • Scale business operations in regions like Saudi Arabia, Egypt, and other parts of MENA

Khaled Zaatarah, the founder and CEO of VUZ, said the funding will help take the platform to the next level. “We are thrilled to welcome IFC as a strategic investor. This partnership allows us to push boundaries, explore new markets, and take immersive media to millions of users globally.”

VUZ’s past success and growth story

Even before this funding round, VUZ had already gained attention from major investors and tech leaders. The platform raised over $30 million in previous rounds from investors including:

  • Dubai Future Tech Champions
  • e& Capital
  • Aramco’s Wa’ed Ventures
  • Alumni Ventures
  • Faith Capital
  • Spartech Ventures

This strong backing helped VUZ grow its library of immersive experiences, from FIFA World Cup coverage to UFC fights, and even major entertainment events like fashion weeks and music festivals.

What makes VUZ different from other platforms?

VUZ stands out because it offers content that most social media apps can’t—immersive videos that put you in the center of the action. It’s not just about watching a video, but feeling like you’re actually inside the scene, whether it’s backstage with celebrities or courtside at a big sports event.

This unique approach has helped the platform attract a younger audience who want more than just scrolling—they want to feel connected and part of the moment.

Why this funding matters for the region

This funding highlights the UAE’s growing role as a tech and media hub. With increasing interest from global investors, startups like VUZ are proving that the MENA region can produce world-class digital platforms.

Experts say this could lead to more funding in the media-tech space, and encourage young entrepreneurs in the region to explore immersive technologies, AI, and next-gen content.

What’s next for VUZ?

With the new funding in place, VUZ is ready to roll out new features, enter fresh markets, and bring its 360° and VR experiences to a global audience.

Future plans include:

  • Expanding partnerships with global sports, entertainment, and news brands
  • Improving tools for content creators
  • Integrating with new devices such as AR/VR headsets and smart TVs
  • Reaching new users in Asia, Europe, and North America

This isn’t just a win for VUZ. It’s a signal that the world is ready to invest in new ways of storytelling—and the Middle East is at the heart of it.

VUZ

Conclusion: A bold new chapter for VUZ

The $12 million VUZ World Bank IFC funding is more than just financial support—it’s a major milestone in the platform’s journey. As immersive media continues to evolve, VUZ is positioning itself as a leader in a fast-changing digital world.

With strong investor backing and a growing user base, VUZ is not only shaping the future of content but also shining a spotlight on the UAE’s rising tech talent.

Keep an eye on VUZ—it’s just getting started.

Read More: Dubai whistleblower protection law to shield financial informers

Latest Post