UAE real estate continues to witness bold moves and exciting developments as One Group launches its latest luxury residential project, ELEVATE, in Dubai. This marks the beginning of an ambitious pipeline of projects worth $1 billion, reflecting strong confidence in the region’s property market.
The launch of ELEVATE signals One Group’s aggressive expansion strategy in one of the world’s most dynamic real estate sectors. With the UAE’s property market showing consistent growth post-pandemic, developers are ramping up efforts to capture both local and international investor interest.
What is ELEVATE? A Peek Into One Group’s Vision
ELEVATE is a mid-rise luxury development strategically located in Arjan, a growing suburb in Dubai near Dubai Science Park and Miracle Garden. The project consists of 15 residential floors with 188 modern apartments ranging from studios to spacious two-bedroom units.
The development aims to redefine mid-range luxury living with high-end amenities, a stylish design, and community-focused features such as:
- Infinity pool
- Landscaped rooftop garden
- Co-working spaces
- Fitness and wellness areas
- Children’s play zones
The design blends modern architecture with practical layouts, targeting young professionals, small families, and savvy investors looking for rental income in high-demand areas.
UAE Real Estate Market Shows Strong Momentum
The launch of ELEVATE comes amid a rising wave of investor confidence in UAE real estate. Dubai’s property market has experienced one of its strongest growth phases in recent years, driven by:
- Relaxed visa policies
- Booming tourism
- High rental yields
- Increased interest from global investors
The demand for both off-plan and ready-to-move-in properties has skyrocketed, particularly in emerging locations like Arjan, JVC, and Dubailand. One Group’s decision to launch a project in this area is a strategic bet on the rising value of suburban Dubai.
One Group’s $1 Billion Pipeline: What’s Next?
The ELEVATE project is just the beginning. One Group has revealed plans to launch projects worth a cumulative $1 billion over the next few years. These developments will span residential, mixed-use, and potentially hospitality-led assets.
According to company officials, upcoming projects will:
- Target fast-growing neighborhoods in Dubai and Abu Dhabi
- Focus on lifestyle-driven and investor-friendly designs
- Be integrated with smart technologies and sustainability features
The company is also exploring tokenized real estate models and digital asset investments, keeping pace with new trends reshaping property ownership and funding structures.
Who is One Group?
One Group, part of a diversified business conglomerate with interests in hospitality, investments, and development, is making its mark in the UAE real estate market. While relatively new compared to legacy players, the group’s agile model and strong funding base allow it to scale rapidly.
Their approach blends customer-centric design, competitive pricing, and aggressive marketing, targeting both end-users and global investors from markets like:
- India
- Russia
- China
- GCC countries
- Europe and the UK
The company has also adopted flexible payment plans to attract first-time homebuyers, offering post-handover options that lower entry barriers.
Why ELEVATE is Turning Heads in the Market
The project’s appeal lies in a combination of key selling points:
- Prime location: Close to Dubai’s major highways, schools, and attractions
- Competitive pricing: Units start at approximately AED 625,000
- Investor-friendly: High rental demand in Arjan and expected capital appreciation
Industry insiders believe the project could sell out quickly, especially given Dubai’s strong off-plan sales trend in 2025. With flexible financing and modern living spaces, ELEVATE is tailored for today’s lifestyle needs.
A Surge in Demand for Suburban Living
A noticeable shift is occurring in buyer preferences. Post-pandemic, many are choosing properties that offer more space, nature access, and community amenities—something suburbs like Arjan offer in abundance.
Developers like One Group are tapping into this demand by delivering mid-rise, lifestyle-focused projects at prices that remain within reach for middle-income families and millennials.
According to real estate analysts:
“Arjan and surrounding areas are rapidly becoming the new frontier of Dubai’s mid-market luxury. Projects like ELEVATE will define what modern, affordable elegance looks like.”
Strategic Timing: Why 2025 is Crucial
The timing of ELEVATE’s launch also coincides with a major upswing in the UAE’s economic momentum:
- Expo 2020 legacy continues to fuel tourism and jobs
- Major infrastructure projects like new metro lines are underway
- Business-friendly regulations attract international capital
One Group’s launch capitalizes on this positive market sentiment and rising investor confidence. With population growth on the rise and the UAE targeting 9 million residents by 2040, housing demand is expected to remain high.
Sustainability and Smart Living: A Key Focus
Modern homebuyers are more conscious of sustainability, and One Group is aligning its developments accordingly. ELEVATE will incorporate:
- Energy-efficient appliances
- Smart home systems
- Sustainable landscaping
- Waste management protocols
These features not only reduce the environmental footprint but also enhance property value over time.
What it Means for the UAE Real Estate Sector
One Group’s ELEVATE is more than a single project—it’s a signal of where UAE real estate is headed. The launch reflects:
- Increasing developer confidence
- Growing appetite for luxury at accessible prices
- A pivot toward design-first, community-focused projects
The $1 billion pipeline announcement also indicates that One Group aims to become a major force in shaping the future of real estate in the region.
Final Thoughts
The UAE real estate market is entering a new era of innovation, affordability, and lifestyle-driven design. One Group’s launch of ELEVATE is a clear testament to this shift. With a $1 billion project pipeline, the company is positioning itself as a dynamic player ready to meet evolving buyer needs.
Whether you’re a first-time buyer, investor, or just watching market trends, ELEVATE is a name to watch in 2025 and beyond.
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