The UAE is home to a rising number of female influencers who are shaping trends, inspiring audiences, and redefining success in various fields—from beauty and lifestyle to business and technology. Here’s a deep dive into some of the most impactful female influencers, highlighting what makes them stand out, their areas of expertise, and the platforms where you can follow their work.
1. Huda Kattan – Beauty Mogul and Business Icon
Bio: Huda Kattan, founder of Huda Beauty, is a globally recognized influencer and entrepreneur. Her journey from beauty blogger to CEO of a billion-dollar brand has inspired countless women around the world. Known for her expertise in beauty and cosmetics, Kattan has a massive following that trusts her product recommendations and beauty tips.
- Instagram: @hudabeauty
- YouTube: Huda Beauty
- Backlink Highlights: She frequently collaborates with major brands and has been featured in Forbes, Vogue, and Entrepreneur.
Impact: Kattan’s content is centered around empowering women through beauty, with tutorials, product reviews, and personal insights into her journey as an entrepreneur. Her success story continues to motivate aspiring beauty enthusiasts and entrepreneurs alike.
2. Karen Wazen – Fashion and Lifestyle Maven
Bio: Karen Wazen Bakhazi is a Lebanese-born, Dubai-based influencer and entrepreneur with a prominent digital footprint in fashion and lifestyle. With her unique style, Wazen captures an audience that appreciates her authenticity, chic style, and insights into family life and motherhood.
- Instagram: @karenwazen
- Blog: Karen Wazen Blog
- Backlink Highlights: Featured in Harper’s Bazaar, Grazia Middle East, and Vogue Arabia.
Impact: Wazen’s influence has grown steadily due to her ability to blend fashion with family content, offering a holistic view of life as a modern woman. She also launched her eyewear line, showcasing her versatility and passion for entrepreneurship.
3. Nour Arida – Fashion Icon and Advocate for Body Positivity
Bio: Nour Arida, a Lebanese model and influencer, is celebrated for her honest take on beauty and fashion. Known for her body-positive messages and inclusive approach, she encourages women to embrace their unique beauty.
- Instagram: @nouraridaofficial
- Blog: N For Nour
- Backlink Highlights: Featured on platforms like Elle Arabia and Marie Claire Arabia.
Impact: Arida’s content resonates with a diverse audience, as she openly discusses self-confidence, motherhood, and mental health. Her advocacy for body positivity and inclusivity sets her apart in the fashion world, and she often partners with brands that share these values.
4. Salama Mohamed – Mental Health Advocate and Comedic Influencer
Bio: Salama Mohamed, known for her relatable humor and insights into family life, has become a beloved personality in the UAE. Alongside her husband Khalid Al Ameri, she uses social media to promote mental health awareness and shares personal stories that encourage resilience and positivity.
- Instagram: @salama.mohamed
- YouTube: Khalid & Salama
- Backlink Highlights: Has been featured in Esquire Middle East and GQ Middle East.
Impact: Mohamed’s advocacy for mental health and her authenticity in addressing real-life issues make her a powerful influencer in the UAE. Her comedic approach adds a unique touch, helping her connect with a broad audience while delivering meaningful messages.
5. Raha Moharrak – Adventurer and Motivational Speaker
Bio: Raha Moharrak made history as the first Saudi woman to climb Mount Everest, and she continues to inspire as an adventurer and influencer. Through her content, Moharrak motivates women to pursue their dreams and break barriers in fields where few women have ventured.
- Instagram: @rahamoharrak
- LinkedIn: Raha Moharrak
- Backlink Highlights: She has been highlighted by National Geographic, CNN, and Al Arabiya.
Impact: Moharrak’s achievements in mountaineering have set new standards for women in the Middle East. She uses her platform to inspire courage, resilience, and empowerment, proving that women can excel in any field they choose.
6. Areej Al Hammadi – Sports Influencer and Guinness World Record Holder
Bio: Areej Al Hammadi is a football enthusiast and the holder of multiple Guinness World Records. As an influencer in the sports industry, she is passionate about promoting women in sports and fitness, breaking stereotypes, and inspiring young athletes.
- Instagram: @areej.alhammadi
- LinkedIn: Areej Al Hammadi
- Backlink Highlights: Recognized by The National UAE, ESPN, and FIFA.
Impact: Through her achievements and social media presence, Al Hammadi advocates for female empowerment in sports, encouraging women to participate in activities that promote fitness and well-being. Her influence in sports is inspiring change and challenging traditional gender roles.
7. Latifa Al Shamsi – Beauty and Fashion Enthusiast
Bio: Latifa Al Shamsi is known for her elegant style and influence in the fashion and beauty sectors. As a prominent Emirati influencer, she combines traditional elements with modern trends, making her a standout in the Middle Eastern fashion scene.
- Instagram: @latifalshamsi
- Website: Latifa Al Shamsi Blog
- Backlink Highlights: Has been featured in Vogue Arabia, Harper’s Bazaar, and Emirates Woman.
Impact: Al Shamsi’s style resonates with followers who appreciate a blend of cultural heritage and contemporary fashion. Her influence extends beyond fashion as she represents a positive image of Emirati women in the UAE and beyond.
8. Nadine Kanso – Jewelry Designer and Art Influencer
Bio: Nadine Kanso, the founder of Bil Arabi, is a celebrated jewelry designer who draws inspiration from her Arab heritage. Her work has resonated with a global audience, making her an influential figure in both the art and fashion industries.
- Instagram: @nadine.kanso
- Website: Bil Arabi
- Backlink Highlights: Featured in Elle Arabia, Harper’s Bazaar Art, and The National UAE.
Impact: Kanso’s unique jewelry designs celebrate Arabic culture, merging art with fashion. Her influence as an artist and designer highlights the power of cultural identity, inspiring others to embrace and showcase their heritage.
9. Dr. Sara Al Madani – Entrepreneur and Motivational Speaker
Bio: Dr. Sara Al Madani is a renowned entrepreneur, businesswoman, and motivational speaker. Her work spans several industries, including fashion, technology, and wellness, where she advocates for female empowerment and self-confidence.
- Instagram: @sara_almadani_
- LinkedIn: Dr. Sara Al Madani
- Backlink Highlights: She has been profiled in Entrepreneur Middle East, Khaleej Times, and Arabian Business.
Impact: Al Madani’s multifaceted career and commitment to women’s empowerment resonate with a diverse audience. She uses her platform to inspire self-belief, especially among young women aiming to excel in entrepreneurship.
10. Taim Al Falasi – Media Personality and Digital Content Creator
Bio: Taim Al Falasi is a popular media personality and digital creator in the UAE. Known for her engaging content on lifestyle, travel, and food, she has built a strong online following, making her one of the most well-known influencers in the region.
- Instagram: @taimalfalasi
- YouTube: Taim Al Falasi Channel
- Backlink Highlights: Featured in Gulf News, Al Bayan, and Khaleej Times.
Impact: Al Falasi’s dynamic content and engaging personality have captivated audiences, establishing her as a trusted source for lifestyle and travel inspiration. Her impact on digital content creation continues to influence the UAE’s social media landscape.
These influencers are shaping trends, encouraging positive change, and inspiring millions. By sharing their passions, insights, and personal journeys, they each bring something unique to the table, collectively contributing to a more empowered and connected UAE.
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You can also read about Top 10 Male Influencers .
