Early Influences: Lessons from Grandfather
Yusra Khan’s journey into the world of digital marketing and strategic partnerships is deeply rooted in the wisdom imparted by her grandfather, Abdul Sami Wani. He emphasized the importance of striving for excellence in every endeavor, a principle that Yusra has embraced wholeheartedly. This early lesson instilled in her a strong work ethic, teaching her that dedication and passion are fundamental, regardless of the path chosen. Her grandfather’s selfless service to the community also inspired Yusra’s aspiration to contribute meaningfully to society.
Venturing into the Startup Ecosystem
Yusra’s first significant step toward serving the startup community was her participation in the inaugural Saudi cohort of the Founders Institute in 2020. This experience provided her with invaluable insights into the startup ecosystem and ignited her passion for fostering the growth and success of emerging businesses. It was here that Yusra recognized the potential of startups to drive innovation and create impactful solutions.
Choosing Digital Marketing: A Path of Measurable Impact
Drawn to the tangible results it offers, Yusra chose to specialize in digital marketing. In the dynamic environment of a startup like SDC App, digital marketing allows her to push boundaries, explore various roles, and engage in continuous learning. This field aligns perfectly with her desire for growth and her commitment to making direct contributions to a business’s success.
Securing Strategic Partnerships: A Milestone Achievement
One of Yusra’s most notable achievements was securing Tim Hortons as the first international coffee brand for SDC App. This accomplishment not only validated the company’s strategic direction but also boosted Yusra’s confidence to explore new areas of business, particularly in strategic partnerships. This milestone marked a turning point, revealing her potential in this domain and expanding her professional horizons.
Early Career Challenges and Mentorship
Yusra began her career as an account executive at Chesstag in 2015, a time when digital marketing was still in its early stages in Saudi Arabia. Navigating this rapidly evolving field presented significant challenges. However, under the mentorship of Motaz Hajaj, the founder of Chesstag, Yusra honed her skills and grew professionally. Motaz’s guidance and belief in her potential were instrumental in shaping her career trajectory.
Current Focus: Driving Growth at SDC App
Presently, Yusra is dedicated to driving strategic partnerships and optimizing digital campaigns at SDC App. These initiatives align with her goal of becoming a well-rounded business leader who can seamlessly integrate digital marketing strategies with broader business development processes. This role continually challenges her to refine her skill set and deepen her understanding of how different facets of business converge to drive growth.
Influential Figures: Shaping Leadership and Vision
Throughout her journey, Yusra has been influenced by key figures who have shaped her approach to leadership and business. Motaz Hajaj, who recognized her potential early on, inspired her work ethic and leadership style. Additionally, Awadh Bin Madhi, the CEO at SDC App, exemplifies leadership rooted in integrity and vision. His approach has been instrumental in shaping Yusra’s own leadership philosophy.
Embracing Challenges as Learning Opportunities
Yusra approaches challenges by focusing on the lessons they offer. She acknowledges that while it can be difficult to see the silver lining in the moment, every obstacle presents an opportunity for growth. Early in her career, she worked on a campaign that didn’t meet its goals. This experience taught her the importance of communication and setting clear expectations with stakeholders. It also reinforced the idea that failure can lead to success when one learns and adapts.
The Importance of Adaptability
In an ever-changing world, Yusra values adaptability and flexibility, both professionally and personally. She believes that the ability to pivot quickly and embrace new trends is essential for success. This quality fosters growth and resilience, ensuring preparedness for whatever comes next.
Evolving Definition of Success
Yusra’s definition of success has evolved over time. Earlier in her career, success was about climbing the corporate ladder and gaining recognition. Now, she measures success by the positive impact she has on the business and the people she works with. For her, success is also about personal and professional growth and the ability to contribute meaningfully to the team’s objectives.
Advice to Her Younger Self
Reflecting on her journey, Yusra would advise her younger self to trust the process and not worry excessively about the future. She emphasizes the importance of focusing on giving one’s best, being open to learning, and stepping outside one’s comfort zone. She believes that life and career often unfold in unpredictable ways, and sometimes, the detours are the most rewarding.
A Legacy of Dedication and Integrity
Yusra hopes her legacy will reflect her dedication to pushing boundaries, her commitment to integrity, and her ability to adapt. She aspires to be remembered as someone who gave their best in every endeavor and made a meaningful impact on the business and the people she worked with.
In summary, Yusra Khan’s journey is a testament to the power of dedication, adaptability, and continuous learning. Her story serves as an inspiration to those aspiring to make a meaningful impact in the dynamic world of digital marketing and business development. Do follow her on LinkedIn
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