From a young age, Sally Moubarak was enchanted by the sparkle of history. As a child, she would spend hours at her grandmother’s home, mesmerized by the intricate silver jewellery tucked away in velvet-lined boxes. Each piece told a story of culture, strength, and elegance. Those quiet moments were more than just play; they sparked a lifelong passion that would one day turn into a thriving brand, Sultanasilvers.
Why She Chose Jewelry: A Blend of Emotion and Identity
Jewelry, for Sally, isn’t just an accessory. It’s a memory, an emotion, a cultural identity wrapped in silver and shine. She chose this path because she wanted to create more than just beautiful designs. She wanted to make statements, powerful ones. Especially for women, her pieces are a tribute to resilience, individuality, and heritage. “Every sketch I drew felt like a message I needed to deliver,” she says. That instinct became her compass.
Building Sultanasilvers: From a Dream to a Brand
Launching Sultanasilvers was not an overnight success story. It started with a small collection, limited resources, and a whole lot of heart. Breaking into the jewelry world, especially as a woman in a male dominated industry, came with its fair share of challenges. But Sally never compromised. She stayed true to her design language, prioritized quality over quantity, and let authenticity lead the way. Today, Sultanasilvers is a name that commands attention in the region, known for its fusion of heritage and modern elegance.
Her Biggest Win: Making Women Feel Royal
While growing the brand has been a major achievement, Sally’s proudest moments come from the personal connections people have with her work. “When a client tells me they feel like royalty wearing one of our pieces, that’s everything,” she says. To her, that emotional response is the true measure of success. It’s what fuels her creativity and validates every decision she’s made along the way.
The Challenges That Built Her Character
Success didn’t come without setbacks. One of the biggest hurdles came right before a major launch, when a supplier unexpectedly pulled out. “It was chaos,” Sally recalls. But that experience taught her resilience. She learned to build backup systems, never rely solely on one source, and stay calm under pressure. It turned her into a sharper businesswoman and a stronger leader.
Current Projects: Merging Culture with Contemporary Design
Right now, Sally is pushing the boundaries of design once again. She’s expanding Sultanasilvers into new markets and developing a bespoke collection inspired by Arab calligraphy and female empowerment. It’s a bold and personal project that reflects her ongoing mission to create jewelry that celebrates identity while embracing modern aesthetics.
The Man Behind Her Drive: A Father’s Influence
Among her biggest inspirations is her late father. “He believed in me before anyone else did,” she shares. His work ethic and integrity still guide her today. His belief in hard work, humility, and building something meaningful from the ground up continues to shape how Sally approaches her business and her life.
Staying Positive Through the Tough Times
Every entrepreneur faces hard days, but Sally has her own way of staying motivated. She revisits her why, the reason she started. She also draws strength from her customers. Knowing that her work carries emotional weight and touches people’s lives is enough to keep her going through any storm.
Lessons Learned: Authenticity Over Everything
Over the years, Sally has learned one powerful lesson: authenticity wins. In a world full of trends and imitations, staying true to her voice and values is what made Sultanasilvers stand out. “We don’t follow trends,” she says. “We create pieces with meaning.” This principle has become the core of her brand’s identity.
How She Defines Success Today
Her idea of success has also changed with time. In the early days, it was all about recognition and sales. But today, Sally sees success as the impact she creates on women’s self confidence, on cultural preservation, and on the stories her jewelry tells. She wants to build something that lasts beyond her, something that future generations can look back on with pride.
Advice to Her Younger Self
If she could go back in time, Sally has a clear message for her younger self: “Don’t wait for permission. Take up space. And protect your ideas, they are your gift to the world.” It’s advice she now lives by, and one she hopes other young dreamers will embrace too.
The Legacy She Hopes to Leave Behind
Sally Moubarak isn’t just building a brand, she’s shaping a movement. Her dream? To be remembered as the woman who turned silver into soul. She wants Sultanasilvers to be more than just a name. She hopes it will stand for heritage, empowerment, and meaningful luxury. A reminder that jewelry isn’t just about sparkle, it’s about story, spirit, and strength.
Follow Her Journey
You can follow Sally’s inspiring journey and discover her breathtaking collections on Instagram .Whether you’re a jewelry lover, a budding entrepreneur, or simply someone looking for a daily dose of motivation, her story is sure to resonate.
Do follow her on Instagram
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