A Creative Spark Ignites
In 2001, Souha Dayeh completed her degree in French Literature, a field that honed her appreciation for art and narrative. This academic foundation became the bedrock upon which she built her multifaceted career. Her initial foray into the professional world was as a beauty trainer and mentor, roles that allowed her to explore the aesthetics of human expression. However, it was in fashion design that Souha found her true calling.
She began as a senior designer for a children’s wear brand, where she spent years crafting designs, organizing fashion shows, and creating themes that brought joy and style to children’s fashion. This experience not only refined her design skills but also instilled in her a deep understanding of how fashion can influence and enhance daily life.
The Birth of MIROIR
In 2009, driven by a desire to blend her oriental heritage with European elegance, Souha founded her first brand, MIROIR. This venture offered clothing and styling services for women, seamlessly integrating the rich, intricate designs of the East with the sleek, sophisticated aesthetics of the West. MIROIR was more than just a fashion label; it was a celebration of cultural fusion, providing women with unique pieces that resonated with both tradition and modernity.
Evolution into Schantaa Handbags
After the success of MIROIR, Souha sought to create something timeless that would empower women in every aspect of their lives. This vision led to the creation of Schantaa Handbags in 2018. Each handbag is a blend of luxury and functionality, designed for the modern woman who values elegance and practicality. The brand integrates artistry and modernity, based on thoughtful negotiations between unparalleled craftsmanship and timeless elegance.
Handmade bags, clutches, and accessories are crafted from genuine leather, rosewood, gold-plated brass, resin, mother of pearl, silver, freshwater pearls, and genuine natural stones. This mixture of experience and passion results in refined, classic, and fancy pieces that transcend the ever-changing trends of fashion.
Venturing into Skincare with Perlära
Not one to rest on her laurels, Souha ventured into skincare with the launch of Perlära. Combining her passion for beauty with her belief in self-care, Perlära offers more than just skincare products; it provides a ritual that celebrates inner and outer radiance. Each product is crafted to nourish not just the skin but also the spirit, promoting a holistic approach to beauty that aligns with Souha’s philosophy of elegance stemming from within.
Empowering Women Through Image Consulting
Beyond her brands, Souha’s true passion lies in her work as an image consultant and influencer. She helps women discover their unique style, refine their presence, and embrace their confidence. For her, beauty and fashion are not just about appearances—they’re about expressing one’s true self with grace and authenticity.
Souha believes that true elegance comes from within and that a woman can be smart, classy, and beautiful—all at once. Her approach to styling and image consulting goes beyond trends, focusing on helping women cultivate a sense of self that reflects their values, intelligence, and inner strength.
Incorporating Values into Her Brands
Souha’s brands are extensions of her philosophy. Schantaa handbags are designed to be timeless, just like the women who carry them. They are not just accessories; they are statements of sophistication and practicality. With Perlära, she created a skincare line that celebrates self-love and care. Each product is crafted to nourish not just the skin but also the spirit, emphasizing the importance of feeling beautiful inside and out.
Inspiration as an Image Consultant
What inspires Souha most in her work as an image consultant is seeing women transform—not just in their appearance, but in their confidence and self-belief. There’s something incredibly rewarding about helping a woman realize her potential and express it through her style. Whether it’s a young professional finding her voice or a mother rediscovering her elegance, every journey is unique and inspiring.
A Vision for the Future
Looking ahead, Souha’s vision is to empower women to become the best versions of themselves by expanding her training programs, particularly in the Middle East. Through workshops and coaching, she aims to equip women with the tools to excel personally and professionally. Simultaneously, she is dedicated to growing her brands, Schantaa and Perlära.
Schantaa embodies timeless elegance, offering handbags that symbolize confidence and sophistication. Perlära celebrates self-care, blending science and artistry to nurture both skin and soul. For Souha, this is more than business—it’s a movement to inspire women to be smart, classy, and beautiful, while breaking barriers and achieving their dreams. Her goal is to create a global legacy of empowered women, one step at a time.
A Legacy of Empowerment
Souha Dayeh’s journey from a literature graduate to a fashion designer, entrepreneur, and image consultant is a testament to her belief in the power of elegance, style, and purpose. Through her brands and personal endeavors, she continues to inspire and empower women worldwide, proving that true beauty and style are reflections of one’s inner self. Do follow her on Instagram.
