Nada Alawi, co-founder of ANNADA alongside her sister Noor Alawi, has carved a unique path from the corporate oil industry to the vibrant world of art and culture. What started as a personal passion evolved into a celebrated platform that bridges cultural and heritage elements with a modern touch, bringing Bahraini artistry to the forefront.
Through ANNADA, Nada and Noor collaborate with talented artists to transform artwork into wearable and collectible pieces, making fine art accessible in everyday life. Their mission blends creativity, identity, and innovation—breathing new life into traditional motifs while preserving their authenticity.
Nada’s journey reflects courage, reinvention, and a dedication to both her roots and the global art community. By merging heritage with contemporary design, she and her sister have redefined how culture can be worn, displayed, and experienced.
A Passion for Art and Fashion That Runs Deep
For Nada, art is more than just decoration; it is a powerful way to evoke emotion and tell stories. She wanted to share this beauty in a form people could experience every day not just as art on a wall but as something they could wear and live with. The fashion and lifestyle industry became her perfect canvas to bring this vision to life.
Her brand, ANNADA, is built on the idea that fashion should not just be about trends but about timeless pieces that reflect culture, heritage, and creativity. Every collection is a celebration of these values, allowing people around the world to connect with stories through style.
From Oil and Gas to Luxury Fashion: A Bold Leap
Nada’s journey was not a straight path. She started her professional life in the oil and gas sector, a field far removed from fashion. Yet, her heart was always drawn to art and style. Making the leap from a stable career to the unpredictable world of fashion was a bold and challenging decision.
To ensure she could deliver the best in her new industry, Nada committed herself to learning. She studied the business of fashion in iconic cities like Paris, Milan, and London. She also pursued luxury brand management to deepen her understanding and sharpen her skills. This dedication helped her navigate the complexities of breaking into new markets and reaching an international audience.
Artistry and Craftsmanship Loved by Influencers and Royals
It is always a special moment when influential figures and members of royalty choose to wear ANNADA’s pieces. But for Nada, the true honor lies in knowing they appreciate the story and craftsmanship behind each creation. This recognition confirms that her work is more than just beautiful it resonates on a meaningful level.
The attention from such high-profile clients also helps ANNADA grow as a global brand, known for merging artful luxury with cultural storytelling.
Expanding Horizons and Deepening Stories
Today, Nada is focused on expanding her brand internationally. She aims to take ANNADA to new markets while continuing to deepen the storytelling behind every collection. For her, each design is an opportunity to share culture, heritage, and creativity with the world.
Her long-term vision is for ANNADA to become a global ambassador of artful luxury a brand that does not just sell fashion but shares meaningful stories and emotions through its pieces.
Faith and Resilience: The Cornerstones of Success
Throughout her journey, Nada’s faith has been a guiding light. She credits trusting God’s plan for giving her the courage to take risks, the patience to overcome setbacks, and the gratitude to celebrate every victory, no matter how small.
This spiritual foundation has helped her stay resilient in a competitive industry. It has also shaped her approach to business, emphasizing sincerity and respect in relationships with clients and partners.
A Legacy of Beauty, Happiness, and Meaningful Stories
Nada hopes to leave a lasting legacy not just as a fashion designer but as a storyteller. She wants people to remember ANNADA as a brand that made them feel something deeper, a brand that celebrated culture and heritage through timeless, art-inspired fashion.
She believes that success isn’t only about creating beautiful things but about building genuine relationships based on trust and respect. This philosophy has been central to her growth and remains at the heart of ANNADA’s mission.
Inspiring Others Through Passion and Perseverance
Nada Alawi’s story is a powerful reminder that following your passion, even when it means taking risks and changing course, can lead to extraordinary success. From her early days as a young entrepreneur to becoming a respected name in luxury fashion, Nada’s journey inspires others to believe in their vision and never give up.
Her blend of creativity, faith, and hard work shows how art and business can come together to create something truly meaningful. For anyone dreaming of making a mark in the fashion world or beyond, Nada’s path is a shining example of what’s possible.
Follow Nada Alawi’s Journey
To keep up with Nada’s latest collections, stories, and inspirations, you can visit her Instagram or connect on LinkedIn . Her work continues to evolve, offering fresh perspectives on art, fashion, and culture for a global audience.
Final Thoughts
Nada Alawi’s journey from a young designer creating business cards to a luxury fashion entrepreneur is a testament to passion, resilience, and vision. Her brand ANNADA represents more than just style it is a celebration of art, culture, and meaningful storytelling. With faith as her foundation and creativity as her guide, Nada is not just building a business but crafting a legacy that will inspire generations to come.
Do follow her on Instagram
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