Early Life and Educational Foundation
Maya Ayoub’s story begins with a robust foundation in economics and finance, cultivated through her involvement in her family’s real estate development business. This early exposure not only provided her with practical experience but also ignited her entrepreneurial spirit.
Determined to carve her own path, Maya ventured into the business world, laying the groundwork for her future endeavors.

Entrepreneurial Ventures
Maya’s entrepreneurial journey is marked by the establishment of two companies:
- Fait Par Fées: meaning “Made by Fairies,” was the spark that ignited Maya Ayoub’s entrepreneurial journey. Launched as early as 2010, this initiative embodied her creative spirit and passion for crafting unique, high-quality products and experiences.
- District Twelve: Founded in 2012, the company became the go-to partner for visionary leaders who want to spark conversations, build communities, and leave a lasting mark.
Entrepreneurs and brands need events with real impact. This is what District Twelve offers, combining PR, strategy, and event design to create powerful brand experiences.
As the Founder and CEO, Maya leads this company with a vision to innovate and excel in its domain, from leading high-energy summits to industry-shaping discussions.
Advocacy for Women’s Empowerment
Beyond her business pursuits, Maya is deeply committed to women’s empowerment, especially within the technology sector.
As Chapter Director of Women in Tech® Saudi Arabia, Maya is leading initiatives that bridge the gender and digital gap, empowering women to thrive in the tech industry. Her mission aligns with the global goal of supporting 5 million women by 2030, making her a driving force in fostering diversity and inclusion.
Maya believes that leading by example is pivotal in inspiring young women, emphasizing the importance of celebrating diverse forms of beauty, empowering with kindness and strength.
A Voice for Change
Recognized among the 100 Davos Women, Maya is a sought-after speaker at global forums like the World Economic Forum 2024 and LEAP, where she shares insights on finance, entrepreneurship, and leadership.
A role model for women and youth, she is committed to empowering the next generation of female entrepreneurs.
Inspiration for Aspiring Entrepreneurs
Maya’s journey has undoubtedly encompassed challenges, particularly in navigating industries traditionally dominated by men.
Her resilience and determination have been key in overcoming these obstacles, allowing her to establish herself as a formidable presence in the business world and a beacon for aspiring female entrepreneurs.
Maya Ayoub’s story serves as a powerful inspiration for individuals aiming to make their mark in the business world. Aspiring entrepreneurs, espcially women, can draw valuable lessons from her experiences, particularly in the realms of leadership, advocacy, and the pursuit of one’s passions.
In her own words: “Let us empower women with kindness and strength, and encourage them to make their aspirations a reality.”