Early Life and Education
Born and raised in India, Keerthana Merame exhibited a passion for finance and numbers from a young age. Her academic journey led her to achieve the Associate Company Secretary (ACS) qualification, a testament to her dedication and expertise in corporate governance and financial management. Further enhancing her financial acumen, she pursued the Chartered Institute of Management Accountants (CIMA) Advanced Diploma in Performance Management, equipping her with a global perspective on finance and strategic management.
Professional Journey
Keerthana’s career commenced in India, where she honed her skills in various financial roles. Her commitment to excellence and a desire to make a broader impact propelled her to explore opportunities beyond her homeland. This ambition led her to Dubai, a city known for its dynamic financial landscape and a significant Non-Resident Indian (NRI) population seeking expert financial guidance.
Establishing Dhee Consultancy
Recognizing the unique financial challenges faced by NRIs, Keerthana founded Dhee Consultancy in Dubai. The firm positions itself as a “One Stop Solution For NRIs,” offering comprehensive services in finance, taxation, and investment tailored to the needs of the Indian diaspora. Under her leadership, Dhee Consultancy has become a trusted partner for NRIs navigating the complexities of financial planning and compliance in a foreign land.
Empowering Through Finfo
Beyond her consultancy, Keerthana is the driving force behind Finfo, an initiative aimed at educating NRIs on financial literacy. Through workshops, webinars, and personalized sessions, Finfo addresses topics ranging from tax regulations to investment strategies, empowering NRIs to make informed financial decisions. Keerthana’s commitment to education reflects her belief that knowledge is the key to financial independence and security.
A Day in the Life of Keerthana Merame
Balancing multiple roles requires meticulous time management and unwavering dedication. Keerthana’s day typically begins with early morning meditation, a practice she credits for maintaining mental clarity and focus. Her mornings are dedicated to client consultations, where she provides personalized financial advice, ensuring each client’s unique needs are met.
Afternoons often involve conducting workshops or creating content for Finfo, aiming to demystify complex financial concepts for her audience. Despite her busy schedule, Keerthana prioritizes continuous learning, often dedicating evenings to research and professional development, ensuring she stays abreast of the latest financial trends and regulations.
Overcoming Challenges
Keerthana’s journey has not been without obstacles. Establishing a business in a foreign country presented challenges, from understanding local regulations to building a client base from scratch. However, her resilience and unwavering commitment to her mission enabled her to overcome these hurdles. By building a network of trusted professionals and leveraging her expertise, Keerthana successfully navigated the complexities of the Dubai financial landscape.
Achievements and Recognition
Under Keerthana’s stewardship, Dhee Consultancy has achieved significant milestones, including assisting numerous NRIs in optimizing their tax liabilities and making sound investment choices. Her efforts have not gone unnoticed; she has been featured in various financial forums and podcasts, sharing her insights and inspiring others with her journey. Her dedication to her clients and the broader NRI community has solidified her reputation as a trusted financial advisor.
Current Endeavors and Future Plans
Currently, Keerthana is focused on expanding the reach of Dhee Consultancy and Finfo. She is exploring digital platforms to offer virtual consultations, making financial advice more accessible to NRIs worldwide. Additionally, Keerthana is developing a series of online courses aimed at providing in-depth knowledge on topics such as international taxation, investment planning, and retirement strategies for NRIs.
Looking ahead, Keerthana envisions establishing a foundation dedicated to supporting financial literacy initiatives in underprivileged communities, reflecting her belief in giving back to society and empowering individuals through education.
Inspiration to Others
Keerthana Merame’s journey from a passionate student in India to a leading financial consultant in Dubai serves as an inspiration to many. Her story underscores the importance of perseverance, continuous learning, and a genuine desire to make a positive impact. Through her work, Keerthana not only aids her clients in achieving financial success but also inspires others to pursue their passions and overcome challenges in their professional journeys.
In a world where financial landscapes are continually evolving, professionals like Keerthana play a crucial role in guiding individuals through complexities, ensuring they are well-equipped to secure their financial futures. Her dedication, expertise, and compassionate approach make her a beacon of inspiration for aspiring financial consultants and entrepreneurs worldwide. Do follow her on Instagram.
