The Coffee Club’s African Debut
The Coffee Club, Australia’s most popular café chain, is about to make waves in the African market with its first café set to open in Nairobi, Kenya, by mid-2025. Known for its warm and relaxed café experience, The Coffee Club has established a unique identity worldwide, bringing people together with quality coffee, good food, and a welcoming atmosphere. This expansion into Africa is a major milestone for the brand and promises to bring a refreshing twist to the East African food and beverage landscape.
The Strategic Partnership: A Key to Success in East Africa
Liwa Minor Food & Beverages LLC, the franchise hub for The Coffee Club in the Middle East, Africa, and Eastern Europe, recently signed an exclusive partnership with Luqman Petroleum Ltd., a company that has established itself as a reliable leader in East Africa’s petroleum sector. This collaboration with Luqman Petroleum grants them the exclusive franchise rights to expand The Coffee Club in Kenya, Tanzania, and Uganda. Leveraging Luqman Petroleum’s local market knowledge and consumer insights, this strategic partnership will serve as a critical factor in establishing The Coffee Club’s footprint across East Africa.
This partnership aligns with The Coffee Club’s commitment to creating long-term, community-driven connections in emerging markets. Luqman Petroleum’s experience in East Africa enables them to navigate market dynamics and cater to local tastes, setting a strong foundation for future growth.
Fostering a New Café Culture in Nairobi and Beyond
The Coffee Club’s entry into East Africa represents more than just a business expansion. It aims to foster a new café culture that blends the Australian café experience with East African flair. The brand’s first African outlet in Nairobi is designed to offer a comforting, modern café experience where guests can enjoy a premium menu featuring locally sourced ingredients, alongside top-quality coffee. The café’s warm and inviting space will cater to various audiences—from busy professionals and friends catching up to families enjoying a relaxing outing.
The brand’s commitment to crafting a local experience is evident in its plans to tailor its menu to incorporate local ingredients and flavors. This fusion of Australian café culture with East African tastes will offer a unique experience that celebrates the local food heritage while maintaining The Coffee Club’s renowned standards of quality and service.
Commitment to Community and Sustainable Development
With plans to establish 25 outlets in East Africa over the next decade, The Coffee Club’s expansion strategy is rooted in supporting local communities. This move will generate local employment opportunities, foster skills development, and contribute to East Africa’s growing food and beverage industry.
The partnership also emphasizes sustainable practices that align with The Coffee Club’s core values. From sourcing ingredients to building lasting relationships with local suppliers, the brand is dedicated to creating a positive environmental and economic impact. This commitment to sustainability is not new for Luqman Petroleum, which has a strong record of promoting environmentally friendly practices. Together, they aim to create a regional café culture that champions sustainability while delivering an unparalleled dining experience.
Luqman Petroleum’s Role and Vision for the Region
Founded in 2008, Luqman Petroleum has grown into a major force in East Africa, specializing in petroleum and gas distribution and more recently expanding into retail and real estate. With this partnership, Luqman Petroleum Managing Director Abdullahi A. Mohamed expressed excitement about bringing a vibrant new café culture to Kenya, Tanzania, and Uganda. “For us, it’s not just about opening a café; it’s about building a place where people feel they belong,” he said. “This partnership is an opportunity to reimagine the coffee experience for East African communities, emphasizing local flavor, sustainable practices, and a welcoming atmosphere.”
This ambitious vision resonates with The Coffee Club’s values, which prioritize creating experiences that bring people together. By working closely with Luqman Petroleum, The Coffee Club aims to enrich East African communities, providing spaces where people can connect over a shared love of coffee and food.
A Step Forward in The Coffee Club’s Global Journey
The Coffee Club’s African expansion signifies an important step in the brand’s ongoing global journey. Founded in Brisbane, Australia, in 1989, The Coffee Club has grown to over 400 locations worldwide, becoming a symbol of relaxed café culture. This latest chapter in Africa is a testament to the brand’s adaptability and its desire to spread its philosophy of good food, great coffee, and community-focused service.
Charl Badenhorst, CEO of Liwa Minor Food & Beverages LLC, expressed optimism for the new venture. “This is a key milestone in The Coffee Club’s expansion, and we couldn’t envision a better partner to lead the way in East Africa. Luqman Petroleum’s expertise and our shared commitment to excellence make this an exciting new chapter for us,” he said.
Looking to the Future: A Lasting Impact on East Africa’s Café Scene
With the first café set to open in Nairobi by mid-2025, the brand is set to establish a lasting presence in East Africa. Each outlet will focus on creating experiences that emphasize comfort, quality, and connection, mirroring the brand’s core values while respecting local preferences and traditions.
By championing fresh ingredients, exceptional service, and sustainable practices, The Coffee Club hopes to inspire a thriving café culture across East Africa. For coffee lovers, families, and anyone looking for a new favorite hangout, The Coffee Club’s debut in Africa promises an experience that goes beyond coffee, bringing people together over shared moments and cherished connections.
To know more , follow The Coffee Club on Instagram .
