Early Life Surrounded by Art
Growing up with an art teacher mother, Kritika Bali was immersed in creativity from a young age. Her childhood was filled with painting pasta for jewelry, decorating clay kulfi pots, and transforming walls into vibrant canvases. This artistic environment naturally led her to view her own face as a canvas, with makeup becoming her medium of choice.
Balancing PR and Passion
In her late 20s, Kritika finds herself navigating the dual worlds of a 9-to-5 PR job and her passion for art and makeup. Despite studying filmmaking, she transitioned to PR due to resource constraints in the film industry. However, her love for makeup and art remains unwavering, leading her to pursue both careers simultaneously. She emphasizes that it’s okay to still be figuring things out in your late 20s, encouraging others to embrace their journeys.
Building Confidence and Community on Instagram
A significant milestone for Kritika has been the growth of her Instagram page, @callmekaayy. A year ago, she lacked the confidence to appear on camera, but now she actively shares her art and engages with her audience. This journey has not only boosted her self-confidence but also strengthened her ability to express herself and connect with her community.
Embarking on Personal Branding
Currently, Kritika is in the early stages of building her personal brand. She acknowledges the risks involved but views potential failure as a learning opportunity. With aspirations of becoming an entrepreneur, this endeavor marks her first step toward achieving that goal.
Lessons from a Mentor
Reflecting on her career, Kritika credits her first boss with teaching her valuable lessons beyond professional skills. He demonstrated that work doesn’t always have to be serious, highlighting the importance of finding joy in small moments.
Redefining Success and Embracing Failure
Kritika’s perspective on success has evolved over time. While she once equated success with holding a CEO position in a multinational company, she now believes it’s about doing what you love and achieving personal and professional growth without sacrificing one for the other. She emphasizes that failure is not the end but a valuable lesson, sharing her own experience of taking three years to reach 10,000 followers on Instagram. This journey taught her to focus on genuine self-expression and community building rather than chasing numbers.
Empowering Through Makeup
Kritika aims to be remembered as someone fearless in pursuing creativity in all its forms. She strives to inspire others to embrace their passions without adhering to societal expectations or timelines. Additionally, she seeks to empower women to feel confident with or without makeup, viewing it as a tool for self-expression rather than a mask to hide behind.
Connect with Kritika
To follow Kritika’s journey and explore her creative endeavors, visit her Instagram page.
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