Often referred to as a key figure within the German-speaking community in Dubai, Thanh Keutner’s work goes far beyond any informal title. She is an entrepreneur, community builder, and connector who has dedicated herself to creating spaces, both physical and digital, where people can feel supported, understood, and at home abroad.
Her journey is shaped not only by vision and success, but also by the very real challenges of daily life abroad. Balancing family responsibilities, entrepreneurship, cultural differences, and the emotional weight that comes with living far from familiar support systems is not simple. Rather than hiding these realities, she addresses them openly and builds communities where honesty and trust matter.
Cafe Confetti: A Calm, Family-Oriented Space
One of her most visible projects is Cafe Confetti, a family-focused concept created to support modern family life in a thoughtful and grounded way.
The café was designed as a calm, child-friendly environment where children can play freely, explore their creativity, and make new friends without screens or overstimulating entertainment. The focus is on imaginative play and genuine social interaction.
At the same time, Cafe Confetti offers parents a cozy atmosphere to enjoy quality coffee and meaningful conversations. It creates space for connection while navigating the everyday realities of parenting, work, and life in a fast-paced city like Dubai.
Das Team Technical and Cleaning Services: Transparency and Quality at Home
Alongside her community-focused initiatives, she is co-founder of Das Team Technical and Cleaning Services, a residential service company built on transparency, clear communication, and quality workmanship at fair prices.
The company specializes in home renovations, air conditioning services, and household maintenance. Its approach is shaped by firsthand experience with the frustrations many residents face, from unclear pricing and poor communication to lack of accountability. Instead, the company offers reliability, structure, and trust inside people’s homes.
Digital Platforms and Strong Networks
Her work extends deeply into the digital space. Mein UAE is a platform created to support and showcase German businesses in the United Arab Emirates, helping them gain visibility while strengthening professional networks built on credibility.
She is also the founder of several Facebook and WhatsApp communities with thousands of German-speaking expatriates. These groups were created to connect people, exchange reliable information, and offer real help with everyday challenges, from settling in and family life to practical and emotional support.
These communities are personally led and carefully moderated, emphasizing accountability and respect in an online world often defined by anonymity and misinformation.
Wüstenkinder: A Decade of Honest Parental Support
Founded over ten years ago, Wüstenkinder is a large and trusted community for parents living in the UAE. It was created to help families connect, organize playdates, and support one another through the realities of daily life, adjusting to a new culture, raising children far from extended family, and managing the pressures of expatriate life.
Led in a personal and hands-on way, Wüstenkinder is built on real relationships rather than curated images. It offers parents a space where challenges can be shared openly, advice is practical, and support is genuine.
A Philosophy Rooted in Trust and Reality
Across all her initiatives, one principle remains constant: connection and trust must be built on honesty. In a world often shaped by superficiality, scams, and anonymous interactions, her work focuses on creating environments where people can rely on each other, not only in moments of success, but also during everyday struggles.
Her leadership is not loud, but consistent. It is not built on titles, but on relationships.
Looking Ahead
She continues to grow and refine her initiatives while staying grounded in the realities of daily life. Her work shows that meaningful community is not about perfection, but about consistency, openness, and human connection.
Her story reflects a modern form of leadership, one that acknowledges challenges without hiding them and builds trust by facing them together.
Do follow her on Instagram
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