In the bustling metropolis of Dubai, where innovation meets tradition, one woman’s journey from the historic streets of London to the vibrant avenues of the UAE stands as a testament to resilience, ambition, and the pursuit of beauty in all its forms. Tamara Karla, founder of Manifest Beauty and a prominent figure at Driven Properties, has seamlessly blended the worlds of beauty and real estate, carving a niche that inspires many.
London Beginnings: The Foundation of a Vision
Born and raised in London, Tamara’s early life was steeped in the rich tapestry of a city that harmoniously blends the old with the new. This environment nurtured her appreciation for aesthetics, architecture, and the stories that spaces and faces can tell. Her innate passion for beauty and design was evident from a young age, setting the stage for a future where she would intertwine these elements into her professional pursuits.

Manifest Beauty: Empowering Through Self-Love
In a world where beauty standards are continually evolving, Tamara identified a profound need for products that do more than enhance appearance—they empower the individual. This realization led to the birth of Manifest Beauty, a brand rooted in the philosophy that true beauty emanates from self-love and high vibrations. The company’s manifesto encapsulates this belief, stating, “True beauty stems from unconditional self-love.” Manifest Beauty is dedicated to providing clean, cruelty-free products that cater to all versions of beauty, encouraging women to embrace their authentic selves.

A Notable Collaboration: Amplifying the Message
In late 2024, Manifest Beauty partnered with Hairburst for a giveaway that underscored the brand’s commitment to promoting self-love and confidence. The collaboration offered participants a chance to win products designed to enhance natural beauty, reflecting Tamara’s dedication to empowering women to feel their best.
Driven Properties: Navigating Dubai’s Real Estate Landscape
Parallel to her ventures in beauty, Tamara has made significant strides in Dubai’s real estate sector through her association with Driven Properties. Recognized as one of the leading real estate agencies in Dubai, Driven Properties offers a comprehensive suite of services, from property management to investment consultancy. Tamara’s role within the company involves leveraging her keen eye for aesthetics and design to help clients find properties that resonate with their personal and professional aspirations.
Balancing Dual Passions: A Day in Tamara’s Life
Juggling two demanding industries requires a blend of meticulous planning and unyielding passion. A typical day for Tamara might involve morning meetings with property investors, afternoons overseeing product development for Manifest Beauty, and evenings spent engaging with her social media community. Her ability to navigate these diverse responsibilities showcases her dedication and multifaceted expertise.
Current Endeavors and Future Aspirations
As of 2025, Tamara continues to expand the reach of Manifest Beauty, exploring new product lines that align with the brand’s core values of empowerment and authenticity. In the real estate realm, she is instrumental in launching initiatives that integrate wellness and sustainable living into property developments, reflecting a holistic approach to lifestyle and well-being.
Inspiration to Aspiration: Lessons from Tamara’s Journey
Tamara Karla’s story is a compelling reminder that with vision, resilience, and a commitment to one’s values, it is possible to carve out a unique space in diverse industries. Her journey from London to Dubai, from beauty to real estate, exemplifies the power of aligning passion with purpose. For those aspiring to make their mark, Tamara’s path offers valuable insights into embracing authenticity, pursuing continuous growth, and empowering others along the way. Do follow her on Instagram.