In the dynamic world of advertising, few figures stand out as brightly as Syam Manohar. With a career spanning over two decades, Syam has established himself as a creative powerhouse and strategic visionary. As the founder and guiding force behind Sutra, a prominent agency with offices in Dubai and Bangalore, Syam’s journey reflects a deep passion for advertising, a relentless pursuit of excellence, and a commitment to driving meaningful results for clients.
A Pivotal Early Experience
Syam Manohar’s career trajectory was shaped by a crucial early decision. While working at a reputable agency in Abu Dhabi, Syam received an offer from Team Y&R in Dubai. Despite the role offering a lower salary than his current position and advice from colleagues and his old agency to stay put, Syam chose to join Team Y&R.
The affiliation with the WPP Group, a global network known for its vast growth opportunities, was a compelling factor. Looking back, Syam considers this move to be one of the best career decisions he ever made. “The opportunity to be part of a global network with immense growth potential was something I couldn’t pass up,” Syam recalls. This decision marked the beginning of a transformative phase in his career.
Syam Manohar’s entry into advertising was somewhat serendipitous. Enrolling at the College of Fine Arts with a major in advertising, he immediately felt a sense of belonging. “The moment I started studying advertising, I knew this was where I belonged,” he says. The freedom to explore creative ideas, coupled with the daily challenges of the industry, ignited a passion that has sustained him throughout his career. Syam’s early experiences reinforced his commitment to the field, setting the stage for his future successes.
Achievements and Fulfillment
One of Syam Manohar’s most significant achievements is his work with Sutra. Founded over 17 years ago, Sutra has grown into a 50-person agency with a diverse clientele spanning banking, jewelry, education, and more. Syam takes particular pride in the agency’s focus on driving sales and brand growth for clients. “Winning awards like Cannes was exhilarating, but what truly matters to me is the impact our work has on our clients’ sales and growth,” he explains. This client-centric approach has been a cornerstone of Sutra’s success.
Currently, Syam is spearheading the integration of artificial intelligence into Sutra’s operations to enhance visual and video production. He is also deeply involved in directing TV ads, with ongoing projects in both India and Dubai. “AI is transforming the way we create visuals and videos, and I’m excited about the possibilities it offers,” Syam notes. His hands-on involvement in creative projects continues to drive his passion for advertising.
Syam Manohar’s career has not been without its challenges. Early on, he faced significant hurdles, including language barriers, multicultural dynamics, and understanding market nuances while working at a small agency in Abu Dhabi. “The initial struggles were tough, but they were also a learning experience,” Syam says. His ability to embrace these challenges and view them as opportunities for growth was instrumental in his development as a professional.
One major issue Syam grappled with was his nervousness during client presentations. Despite having a strong rapport with existing clients, presenting to new ones was a source of stress. “Improving my presentation skills has been an ongoing process, but it’s an area I’m committed to working on,” he acknowledges. This dedication to self-improvement reflects Syam’s broader approach to overcoming obstacles in his career.
Syam Manohar remains motivated through various personal and professional strategies. He stays connected with industry trends by following peers and new-generation talents on social media. Additionally, he finds inspiration in everyday activities such as driving through remote areas, watching movies, and listening to music. “These activities help me stay refreshed and maintain a positive outlook,” Syam explains. His ability to draw motivation from diverse sources underscores his commitment to continuous growth and creativity.
Throughout his career, Syam Manohar has learned several valuable lessons. One of the most significant is that clients are seeking simple, effective solutions rather than just creative breakthroughs. “Clients want solutions that make their lives easier, not just creative ideas,” Syam asserts. This insight has shaped his approach to work, emphasizing the importance of delivering practical, results-oriented solutions.
Syam’s definition of success has also evolved over time. Initially, success was measured by external milestones such as promotions and awards. Today, Syam views success as a journey of personal fulfillment, continuous learning, and making a meaningful impact. “Success is about finding joy in what you do and making a difference in the lives of others,” he reflects. This shift in perspective highlights Syam’s focus on personal satisfaction and growth.
Advice for Aspiring Professionals
For those entering the advertising industry, Syam Manohar offers practical advice. He recommends starting at a network agency with a good mentor, even if the initial pay is lower. Leveraging new technologies, understanding client needs, and gaining diverse experiences are crucial for career development. “Be confident in your abilities and don’t be afraid to take risks. Embrace every challenge as a learning opportunity,” Syam advises. His guidance underscores the importance of mentorship and continuous learning.
Legacy and Future Vision
Looking ahead, Syam Manohar hopes to leave a legacy of innovation, creativity, and excellence. He aspires to be remembered as someone who pushed the boundaries of what’s possible and inspired others to do the same. “I want to be known for my integrity, collaboration, and mentorship,” Syam says. His vision for the future includes fostering a culture of creativity and making a lasting impact on the industry.
Syam Manohar’s journey is a testament to the power of passion, resilience, and creative vision. Through his work at Sutra, he continues to shape the future of advertising, leaving an indelible mark on the industry and inspiring others to pursue their dreams with determination and creativity. As Syam looks to the future, his commitment to excellence and innovation remains unwavering, ensuring that his impact will be felt for years to come.
