UAE – Pretor, a new sustainability advisory firm based in the UAE, has brought on Webzenia to handle its marketing and communications across the country.
The move comes as Pretor officially launches in the region, aiming to help companies build sustainability into the core of how they operate. Rather than offering surface level ESG services, the firm says it is focused on practical, long term solutions that can support growth and accountability at the same time.
Pretor’s services include sustainability strategy development, ESG reporting support, and on the ground implementation. The firm is targeting a wide range of organizations, from corporates to smaller businesses, especially those navigating the shift toward more transparent and responsible business practices.
As part of its launch, Pretor has tapped Webzenia, a marketing and technology agency with roots in the UAE and operations in India, to lead all branding, digital campaigns, and outreach efforts. The agency has supported a wide spectrum of clients, from early stage startups and small businesses to high profile brands and Fortune 500 companies, giving it a unique ability to adapt strategy across different scales and industries.
“We wanted to work with a team that understands how to tell a real story, not just push out pretty visuals,” said Rares Vlad, Managing Director of Pretor. “Webzenia brings a sharp understanding of both business and local nuance. That was important for us.”
Webzenia will handle the full rollout of Pretor’s brand, which includes website development, awareness campaigns, and ongoing digital content. The agency’s work will shape the public voice of Pretor as the firm prepares to launch its online presence at pretor.ae, where its services, insights, and ESG resources will soon be made available.
With a track record of helping purpose driven brands define their presence in competitive markets, Webzenia (more at webzenia.com) is tasked with making Pretor’s message stand out in an increasingly crowded sustainability space.
Prasanna, CEO of Webzenia, said his team is looking forward to building a brand that reflects Pretor’s values. “What they are doing is not fluff,” he said. “It is serious, systems level work. Our role is to make that visible without watering it down.”
The collaboration officially kicks off this month, with Pretor planning to launch its public facing platforms and initiate targeted campaigns for business leaders in the coming weeks.
Pretor’s launch comes at a moment when sustainability is gaining real traction in the UAE. With the country positioning itself as a hub for climate innovation and the government actively supporting ESG adoption, companies are looking for credible partners to help navigate what is next.
By aligning with a local agency that understands both the culture and the commercial landscape, Pretor hopes to set a tone that is grounded, transparent, and focused on action.
To learn more about Pretor and its upcoming initiatives, visit pretor.ae (coming soon).
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