Every meaningful journey begins with a genuine passion, and for Subul Syed famously known as Shisha Queen, that passion was shisha. Long before recognition and global collaborations, Subul Syed was deeply connected to the culture and experience of shisha. In her early years, she began hosting and participating in shisha tasting events, not with the intention of building a career, but out of pure interest and curiosity.
These events became the foundation of her professional growth. Through hands on experience, Subul Syed developed a strong understanding of flavors, products, setups, and consumer preferences. Her confidence grew naturally, and her presence stood out. People began to recognize her knowledge and dedication, which slowly opened doors to new opportunities within the industry.
The Push Toward Influencing
Subul Syed did not initially plan to become an influencer. The idea came from her best friend, who noticed her passion and believed it deserved a wider audience. Encouraged to share her experiences, Subul Syed realized that influencing felt like a natural extension of her lifestyle.
The shisha industry allowed her to combine her work with what she genuinely enjoyed. Traveling, exploring new places, attending events, and tasting new products became part of her everyday life. Her content resonated because it was authentic and experience based. She focused on honesty rather than trends, which helped her build trust with her audience and credibility with brands.
Establishing a Name in the Industry
With time, consistency, and hard work, Subul Syed began gaining strong recognition. Brands across regions started noticing her deep understanding of the industry and her ability to communicate it clearly. Collaborations followed, and her influence expanded beyond borders.
One of the biggest milestones in her career was being recognized globally and becoming known as the Shisha Queen. This recognition was not self given. It came from the industry itself and reflected years of dedication and respect earned through genuine effort. For Subul Syed, the title represented trust, credibility, and acceptance within the global shisha community.
The Journey Interrupted by the Pandemic
Subul Syed officially began her professional journey in 2018. Her career was gaining momentum, collaborations were growing, and her presence was strengthening when the COVID pandemic brought everything to a halt. Events were cancelled, travel stopped, and the industry faced a complete standstill.
This period tested her resilience. Like many professionals, Subul Syed had to pause and reassess her path. When the world slowly reopened, she found herself starting from the beginning again. While challenging, this phase became a defining moment in her journey. It taught her patience, strength, and the importance of staying focused during uncertainty.
Rebuilding With Determination
Rebuilding after the pandemic was not easy, but Subul Syed approached it with clarity and determination. She refined her goals, strengthened her strategy, and slowly rebuilt her network. The experience made her more disciplined and resilient.
She learned that success is not always consistent, but effort must be. Even when progress feels slow, showing up and continuing the work matters. This mindset helped her regain momentum and move forward with confidence.
Working on the World Shisha Show
Currently, Subul Syed is actively involved with the World Shisha Show, which is considered the biggest event of the year in the shisha industry. The event brings together global brands, suppliers, and professionals from across the world.
During this time, many international brands are collaborating with Subul Syed, recognizing her influence and industry expertise. These collaborations align with her long term vision of building stronger global relationships and creating new opportunities. Being part of such a significant event reflects her growing impact and solid position within the industry.
Lessons Learned Through Experience
One of the most valuable lessons Subul Syed has learned is that every career comes with highs and lows. What matters most is consistency and persistence. Giving up is easy, but staying committed through challenges leads to growth.
She believes that hard work combined with patience eventually leads to results. This mindset has guided her through difficult phases and helped her continue evolving both personally and professionally.
A Lifestyle That Inspires Others
Subul Syed’s lifestyle reflects independence, creativity, and purpose. Traveling to different countries, attending global events, collaborating with brands, and meeting industry leaders are all part of her professional life. Despite the exposure, she remains grounded and focused on growth.
By sharing both achievements and struggles, she inspires others who wish to turn their passion into a profession. Her journey shows that success is possible when passion is paired with discipline and consistency.
Creating a Trusted Industry Voice
Looking ahead, Subul Syed hopes to leave a lasting impact on the industry. She wants to be known as a trusted source of knowledge and guidance when it comes to shisha products, suppliers, brands, and events.
Her goal is to contribute meaningfully to the industry by sharing experience based insights and supporting its global growth. She aims to be someone the community turns to for honest advice and informed opinions.
Advice to Her Younger Self
If Subul Syed could speak to her younger self, she would offer simple advice. There will always be people who try to discourage you, but their voices should never distract you from your purpose. Trust your instincts, stay focused, and rely on your inner strength.
Her message to others is equally clear. Believe in yourself, ignore negativity, and continue moving forward regardless of obstacles. Consistency and self belief are key to long term success.
The Journey Continues
From hosting small shisha tasting events to becoming a globally recognized industry figure, Subul Syed’s journey reflects passion, resilience, and purpose. As she continues to grow, collaborate, and inspire, her story stands as proof that dedication and belief can turn passion into a powerful career. Her journey is still evolving, and her influence within the shisha industry continues to rise.
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