Softowell steps into digital publishing with a bold new magazine spotlighting the UAE’s growth and spirit.
Softowell CEO Hisham Saalim has introduced THE UAE TIME, an online magazine that encapsulates the UAE’s personality—its dynamism, fast-paced growth, and futuristic orientation. The new business represents a departure for Softowell as it branches out from its technology and communications origins to the ever-changing realm of digital media.
THE UAE TIME isn’t just another publication. It’s built with today’s reader in mind—offering a mobile-friendly design that’s easy to browse and full of stories that reflect the many sides of life in the UAE. Whether readers are looking for the latest in fashion, tech, business, start-up journeys, or cultural insights, there’s something here for everyone. And it doesn’t stop at the UAE—this magazine is created to engage global readers as well.
Speaking at the launch, Hisham Saalim shared the vision behind the platform: “The UAE is more than just a land of opportunity—it’s a story of resilience, innovation, and culture. With THE UAE TIME, we want to shine a light on the people and ideas that make this country so remarkable. It’s about capturing the momentum of a nation that’s always moving forward.”
At its heart, THE UAE TIME aims to be a trusted and meaningful voice in digital media. It’s focused on telling authentic stories—featuring in-depth coverage of market trends, personal success journeys, leadership insights, wellness, heritage, travel, and innovation. From smart cities to homegrown fashion talent, the magazine dives deep into the UAE’s dynamic landscape.
Looking ahead, Hisham also revealed plans for a print edition. “Our journey doesn’t stop here,” he said. “While digital helps us connect in real-time, there’s something lasting about print—something you can hold, keep, and share. Soon, THE UAE TIME will be available in hotels, lounges, and newsstands across the UAE.”
This launch reflects more than just a new magazine—it marks a significant step in Softowell’s evolution. Softowell, long recognized for combining smart technology with effective communication, is now bringing that same strength to the media world. Through THE UAE TIME, the company aims to share the UAE’s journey in a way that feels honest, current, and easy for people everywhere to connect with.
Now live, THE UAE TIME welcomes readers from across the globe to discover what’s moving the UAE forward—from its deep cultural roots and creative energy to the thinkers and trailblazers shaping what’s next.
Read more: UAE STORIES
