Snowbury Square at Times Square Center has transformed the mall into a warm, festive escape that feels like stepping into a charming winter village. Designed to bring people together during the most joyful time of the year, this indoor celebration blends family-friendly entertainment, meaningful experiences, and seasonal shopping under one roof.
From cheerful decorations and cosy corners to interactive activities for children, Snowbury Square offers a refreshing alternative to outdoor markets. It is especially appealing for families who want to enjoy the festive spirit without worrying about weather, long travel, or crowded open-air venues. Whether you are visiting with kids, meeting friends, or simply passing by, the atmosphere instantly lifts your mood.
What makes Snowbury Square stand out is how thoughtfully it balances fun, creativity, and purpose. Every area has been curated to spark joy while also encouraging community connection and giving back.
A Cosy Indoor Festive Escape in Dubai
Dubai is known for its grand celebrations, and Snowbury Square adds a softer, more intimate touch to the festive season. Located inside Times Square Center on Sheikh Zayed Road, this experience is easily accessible and welcoming to all age groups.
The space has been transformed into a winter-inspired setting filled with warm lighting, festive décor, and inviting activity zones. Unlike loud or overwhelming holiday events, Snowbury Square focuses on creating a calm yet joyful environment where families can spend quality time together.
The indoor setting also makes it a convenient stop during a day of shopping or dining. Visitors can take a break from errands, relax, and soak in the festive vibes without having to plan an entire day around it.
Santa Meet-and-Greets and Festive Entertainment
Magical Moments With Santa
One of the highlights of Snowbury Square is the chance for children to meet Santa in a warm and friendly setting. These meet-and-greet sessions are designed to feel personal and joyful, giving little ones a chance to share their wishes and create lasting memories.
Parents appreciate how organised and relaxed the experience feels, making it easier to capture photos and enjoy the moment without stress.
Christmas Shows That Delight All Ages
Throughout the celebration, visitors can enjoy festive performances that add energy and excitement to the space. These Christmas-themed shows are short, engaging, and perfect for keeping children entertained while adults relax and enjoy the atmosphere.
The performances help bring the entire space to life, making Snowbury Square feel like a living, breathing festive village rather than just a decorated mall area.
Winter-Themed Workshops for Creative Fun
Snowbury Square is not just about watching and shopping; it encourages hands-on participation. A series of winter-themed workshops allows children to explore their creativity through fun, guided activities.
From crafts inspired by the festive season to interactive sessions that spark imagination, these workshops are a big hit with families. They provide a meaningful way for children to engage with the celebration, learn something new, and take home a handmade memory.
Parents often find these workshops especially valuable because they keep kids occupied in a positive and creative way, making the entire visit more enjoyable.
A Festive Market Supporting Local Makers
Discover Unique Seasonal Finds
Another key attraction at Snowbury Square is the rotating weekend market featuring local makers and small businesses. This market adds a charming, community-driven element to the experience, offering visitors the chance to shop for unique gifts and seasonal treats.
Instead of mass-produced items, shoppers can find handcrafted products, festive décor, and thoughtful gifts that feel personal and special. It is an ideal place to pick up last-minute presents or simply browse for inspiration.
A Relaxed Shopping Experience
The market is designed to feel approachable and unhurried. Visitors can stroll through the stalls, chat with makers, and enjoy the festive setting without feeling rushed. This relaxed atmosphere makes shopping more enjoyable, especially for those who prefer meaningful purchases over crowded retail stores.
Giving Back Through UNHCR Charity Activation
Snowbury Square goes beyond celebration by incorporating a charitable element through a UNHCR activation. This initiative encourages visitors to reflect on the spirit of giving and compassion that defines the festive season.
The activation raises awareness and provides an opportunity for visitors to support humanitarian efforts, adding depth and purpose to the overall experience. It reminds everyone that the season is not just about decorations and gifts, but also about kindness and community.
For many visitors, this thoughtful inclusion makes Snowbury Square feel more meaningful and aligned with the true values of the season.
Perfect for Families and Casual Visitors
Snowbury Square at Times Square Center is especially popular with families, and for good reason. Everything about the experience is designed with convenience and comfort in mind.
The indoor location makes it easy to manage strollers, young children, and varying schedules. There is no pressure to stay for hours; families can drop in, enjoy a few activities, and leave whenever they like.
At the same time, it is equally enjoyable for adults without children. Whether you are meeting a friend, taking a break from shopping, or simply looking for a dose of festive cheer, Snowbury Square offers a welcoming environment.
Why Snowbury Square Stands Out This Festive Season
Dubai offers no shortage of festive events, but Snowbury Square distinguishes itself through its warmth and accessibility. It does not rely on scale or spectacle alone. Instead, it focuses on creating genuine moments of joy.
The combination of entertainment, creativity, shopping, and social responsibility makes it a well-rounded experience. Visitors are not just spectators; they are participants in a celebration that feels thoughtful and inclusive.
Its location inside Times Square Center also adds to its appeal. With dining, shopping, and entertainment options nearby, Snowbury Square fits seamlessly into everyday routines while still feeling special.
A Festive Experience Worth Experiencing
Snowbury Square at Times Square Center captures the essence of the festive season in a way that feels authentic and comforting. It is a place where laughter, creativity, and kindness come together, offering something for everyone.
Whether you are visiting with family, spending time with friends, or simply passing through, Snowbury Square invites you to slow down and enjoy the moment. In a city known for constant movement, this cosy festive hub offers a welcome pause filled with joy and connection.
For anyone looking to experience festive cheer in a relaxed, family-friendly setting, Snowbury Square is a destination that truly delivers.
Do follow UAE Stories on Instagram
Read Next – Madinat Jumeirah Christmas Market: A Festive Wonderland in Dubai
