Growing up in Finland, Simona Bitar carried a vision that felt difficult for many around her to fully imagine. While hairstyling itself was a respected profession, the kind of creative, international career she envisioned within the industry was unconventional and rarely seen at the time. Drawn deeply to creativity and self expression, Simona felt a quiet inner pull toward a life shaped by artistry, movement, and global influence. That inner voice would eventually guide her across continents and shape not only her career, but her entire life.
At the age of 23, Simona Bitar made a bold decision that changed everything. She left her home country and stepped into uncertainty, choosing growth over comfort. Her journey took her from Finland to Los Angeles, then to New York, and finally to Dubai. Each move required courage, patience, and a deep belief in herself even when the path ahead was unclear.
Today, Simona Bitar is an international hairstylist and the founder of FRQNCY, a salon built on trust, connection, and intention. Her story reflects years of struggle, resilience, and commitment to a dream that many once doubted.
A Childhood Rooted in Creativity
From an early age, Simona Bitar was deeply drawn to creative expression. She loved singing, dancing, performing, sports, makeup, and working with hair. Creativity was not just a hobby for her. It was a natural way of connecting with people and expressing who she was.
What Simona Bitar did not fully recognize as a child, her mother clearly saw. Observing her daughter’s natural interest in hair and creativity, her mother encouraged her to attend hair college in Finland. This single decision quietly changed the direction of her life.
More than twenty years later, Simona Bitar continues to credit her mother for guiding her toward a path that allows her to help people feel confident, seen, and beautiful through her work.
Choosing the Unknown Over Comfort
After completing her education in Finland, Simona Bitar realized that staying in her comfort zone would limit her growth. Although the future felt uncertain, she knew that taking a leap of faith was necessary. At 23 years old, she moved to Los Angeles, a city known for ambition, creativity, and competition.
Life in Los Angeles challenged Simona Bitar in new ways. Talent alone was not enough. She learned the importance of discipline, patience, and consistency. Her move to New York further shaped her career by exposing her to diverse cultures, demanding clients, and fast paced professional environments.
Each relocation meant starting from the beginning. New cities required building new relationships, learning new expectations, and overcoming moments of self doubt. Instead of viewing these fresh starts as setbacks, Simona Bitar treated them as opportunities for growth.
Dubai as a Defining Chapter
Among all the places Simona Bitar lived and worked, Dubai became the most defining chapter of her journey. Moving there meant starting without an existing client base, stable income, or familiar support system. As a self employed hairstylist, every step forward depended on resilience and self belief.
There were moments of pressure and uncertainty. However, giving up or returning home was never an option for Simona Bitar. She chose to trust the process, remain patient, and stay deeply committed to her craft. Over time, she began to build strong relationships with clients who valued her care and consistency.
Dubai tested her strength and shaped her confidence. It reinforced her belief that hard times are meant to shape character and reveal purpose rather than limit potential.
Hair as a Form of Human Connection
For Simona Bitar, hairstyling has always been about more than appearance. Throughout her career, she has worked with both everyday clients and well known individuals. Despite this, recognition was never her primary goal. Human connection has always mattered most.
The salon chair became a space where people felt safe to share their stories, challenges, and transitions. Through these moments, Simona Bitar discovered the deeper meaning of her work. Helping someone feel confident and truly seen created an impact that went far beyond physical beauty.
This approach helped her build long lasting relationships based on trust and respect. These relationships later became the foundation of her greatest professional achievement.
The Birth of FRQNCY
Simona Bitar considers her greatest achievement to be the trust and loyalty of her clients. Years of care, patience, and genuine connection created a strong community that believed in her vision.
That trust made it possible for her to open FRQNCY. The salon was created as a reflection of shared growth and gratitude. For Simona Bitar, FRQNCY is not simply a business. It is a personal space designed to give back to those who supported her journey from the beginning.
Every element of FRQNCY reflects her values of creativity, intention, and connection. It stands as proof of what can be achieved when success is built slowly and with purpose.
A Thoughtful Vision for the Future
Today, Simona Bitar is focused on growing FRQNCY into a holistic and meaningful experience. Her goal is for clients to leave feeling refreshed not only in their appearance but also in their spirit. Beauty, in her view, should always feel thoughtful and intentional.
She is equally committed to being a supportive and present leader. Creating a safe environment for her team and mentoring young stylists is central to her vision. Simona Bitar wants others to grow with confidence and patience, just as she did through years of learning and resilience.
Her long term vision centers on creating meaningful impact, strengthening human connection, and elevating beauty beyond surface level results.
Lessons Shaped by Time
The most valuable lesson Simona Bitar has learned is to trust the process. In a world driven by fast results and social media pressure, she believes patience and consistency are far more powerful than instant success. Work built with time, intention, and care lasts longer.
Looking back, Simona Bitar would tell her younger self to trust her intuition and stop doubting her worth. Feeling lost does not mean failure. It often means growth. There is no need to prove value to others when the journey itself speaks clearly.
Inspiring Through Real Life Experience
Simona Bitar’s journey resonates because it is real and honest. It is not a story of overnight success but one of persistence, discipline, and courage. From a misunderstood dream in Finland to building a meaningful career and salon in Dubai, her life continues to inspire people navigating uncertainty.
Her story serves as a reminder that struggle carries purpose, growth requires patience, and believing in oneself can lead to a deeply fulfilling life.
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