A Journey from Law to Luxury
With over 20 years of experience, Shirene Rifai has established herself as a prominent fashion entrepreneur and luxury consultant. After earning a Bachelor of Law, Rifai discovered her passion for media and fashion, propelling her into a career where she has become a sought-after influencer and strategist. Her keen eye for style and business acumen has made her a vital asset to globally renowned brands.
Transforming Brands and Markets
Rifai’s expertise lies in curating artful re-branding and growth strategies for leading companies, particularly in the Jordanian market. She has been at the forefront of the Levant’s high-end fashion scene, launching six successful publications in Jordan and Lebanon. Her television appearances and magazine features have only bolstered her influence. As a brand ambassador for TRESemmé, Tufenkjian Jewelry, and Chopard, Rifai has solidified her position as a leading figure in the luxury sector.
Community Impact and Social Responsibility
Beyond her professional achievements, Rifai is deeply committed to community service. She serves as a Civil Society Member with UNHCR Jordan, a board member at the Italian Forum for Cooperation, an advisor at DEZAIN Space, and a consultant at Dar Abu Abdullah. These roles allow her to leverage her expertise to empower the less fortunate and foster sustainable development.
Launching Jordan Fashion Week
In 2019, Rifai founded Jordan Fashion Week (JFW), a groundbreaking platform aimed at evolving Jordan’s fashion and textile industry. As CEO, she has attracted global interest, empowering local and regional designers. JFW supports talent employment, youth empowerment, and community inclusion, strengthening the local fashion economy and showcasing Jordanian creativity on an international stage.
Promoting Sustainability through ‘Born Again’
The COVID-19 pandemic highlighted the need for sustainability and mutual support. In response, Rifai launched the ‘Born Again’ initiative, powered by JFW. This initiative promotes recycling, upcycling, and reusing in fashion, sending a strong message about the importance of eco-fashion. The created items were handcrafted by local designers & artisans, combining sustainability with social impact.
Notable Professional Milestones
Rifai’s career is marked by significant milestones that reflect her commitment to social responsibility and positive change through fashion.
- 2023: As a consultant for Dar Abu Abdullah, Rifai worked to improve conditions for the less fortunate through fashion and product design.
- 2023: With UNHCR, she supported the Pledge for Global Refugee Compact initiative, empowering refugees through capacity building and training.
- 2020: The ‘Born Again’ initiative was launched to promote sustainability in fashion, involving refugees in the production process.
- 2019: The UNHCR program supported displaced persons through collaborations between JFW designers and refugees.
- 2008-2014: Rifai created and served as editor-in-chief for ‘U Men’ Magazine, an upmarket lifestyle magazine for career-driven men.
- 2006-2014: She created and served as editor-in-chief for ‘U Magazine’ in Jordan and Lebanon, influential fashion and lifestyle publications.
- 2006: As a volunteer with INJAZ, Rifai contributed to preparing youth to become productive members of society through education and entrepreneurship.
Continuing the Legacy
Shirene Rifai’s influence in the fashion and luxury consulting world is a testament to her vision, dedication, and ability to drive positive change. Her initiatives, leadership, and community service continue to shape the future of fashion in Jordan and beyond. Rifai’s journey from law to luxury is a story of passion, perseverance, and the pursuit of excellence.
For more information and media coverage, visit the Jordan Fashion Week Official Website, or follow JFW on Instagram (@jordanfashionweekofficial), Facebook (Jordan Fashion Week Official), and YouTube (Jordan Fashion Week Official).
