Sherif Nour El Din is a name that resonates with passion, expertise, and a groundbreaking approach to cinema journalism in the Arab world. As the media face of prestigious film festivals like the Cairo International Film Festival and Gouna Film Festival, and as the host of Egypt’s longest-running cinema-themed radio show, Baheb El Cima, Sherif has set benchmarks in the industry. His journey, spanning over two decades, is marked by a relentless pursuit of elevating cinema journalism to a respected art form.
A lifelong passion for arts, cinema, and show business defined Sherif’s career from the start. Drawn to television journalism, he formally studied the craft and began working at the age of 17, launching himself into various media experiences, including acting, singing, and ultimately finding his niche in TV and radio. In 2020, he pioneered one of the region’s earliest podcasts, Bel Bijama, which allowed him to explore creative storytelling and connect with audiences on a personal level. These experiences established Sherif not just as a host, but as a voice that champions Arab cinema.
Sherif’s career is filled with milestones that underscore his influence. One of his most recognized achievements is Baheb El Cima, a radio show dedicated to the world of cinema, which has captivated audiences for years. The show, like his other work, goes beyond surface-level entertainment, diving deep into the artistry and hard work that power the film industry. His commitment to this genre has earned him honors from various media conventions across the Middle East, affirming his impact on Arab media.
In his early days, Sherif took on every role possible behind the scenes—reporting, editing, scriptwriting, and production—to build a solid foundation in journalism. These initial challenges, combined with the competitive nature of the field, required him to earn respect from established industry figures. His mentors, such as Egyptian TV icons Samir Sabry, Tarek Habib, and Raya Abi Rashad, shaped his career philosophy, while international icons like Larry King and Barbara Walters inspired his interview style.
Not all moments have been smooth in Sherif’s career. One of his most popular TV shows, dedicated to cinema, ran successfully for three seasons before it was abruptly canceled due to a change in the channel’s management direction. This setback, he reflects, taught him the invaluable lesson of never taking anything for granted. While this experience was challenging, it pushed him to find balance and appreciate the things outside of work that fulfill him.
Sherif’s perspective on success has evolved over the years. Today, he defines it as his ability to make a difference and inspire others. By sharing his experiences and insights, Sherif hopes to motivate upcoming generations to pursue their goals and embrace their true selves. His advice to his younger self—to enjoy the journey, avoid overthinking, and not take things too seriously—is one that resonates with anyone balancing ambition and personal growth.
Looking forward, Sherif is committed to leaving a legacy that will benefit future generations of cinema journalists. He wants to be remembered as a trailblazer who gave cinema journalism the recognition and appreciation it deserves. His ultimate goal is to ensure that this genre, which documents the artistic and cultural beauty of cinema, is valued and preserved for years to come.
Sherif Nour El Din’s journey serves as an inspiration not only to aspiring media professionals but also to those who believe in following their passions, facing setbacks with resilience, and contributing to a greater purpose. His story is a testament to the power of dedication, hard work, and the courage to break new ground.
Do Follow Sherif Nour El Din’s Instagram .
