The Sharjah Chamber of Commerce and Industry (SCCI) has launched the Sharjah Shopping Promotions 2025–2026, a major retail event running until mid-January. This annual campaign promises a vibrant shopping experience for residents and visitors, featuring a range of activities across different parts of the emirate. The program introduces an interactive rewards initiative called “Discover What’s Behind the Lock,” designed to give shoppers immediate incentives and enhance the overall shopping journey.
Shopping centres throughout Sharjah will host exciting events during weekends, providing visitors with entertainment and shopping opportunities. The events are scheduled as two-day activations in the evenings, allowing shoppers to explore a variety of offers and experiences. This approach aims to make the winter shopping season more engaging and rewarding for everyone.
Major Malls and Retailers Join the Campaign
This year’s campaign includes participation from leading shopping malls, central markets, and a wide range of retail outlets. Shoppers can take advantage of attractive discounts on top local and international brands, making it an ideal period for holiday shopping. The campaign also combines retail with entertainment, cultural, and heritage-themed activities, highlighting Sharjah’s tourism appeal and creating a unique winter retail experience.
A key highlight at the launch is the Wall of Lockers attraction, an interactive installation filled with surprises. Shoppers who spend AED500 over two consecutive days at participating malls receive a voucher to unlock a locker. Each locker contains guaranteed rewards, including premium smartphones, shopping vouchers, and cash prizes, adding excitement and anticipation to the shopping experience. This unique concept ensures that customers not only save on purchases but also enjoy the thrill of winning instant prizes.
SCCI’s Strategic Vision for Retail Growth
Abdallah Sultan Al Owais, Chairman of SCCI, explained that Sharjah Shopping Promotions is a strategic initiative aimed at strengthening the emirate’s position as a leading shopping destination in the region. The program encourages public-private partnerships, supports the retail sector, and creates sustainable platforms that attract business participation and investment. By offering an organized and large-scale promotional platform, SCCI aims to boost economic activity while enhancing the shopping experience for residents and tourists.
The campaign covers Sharjah City, the Central Region, and the Eastern Region. Areas such as Al Nahda, Aljada, Al Qrain, Al Dhaid, Kalba, Khorfakkan, and major retail hubs are included in the operational plan. This ensures that shoppers across the emirate can access promotional activities and take advantage of the rewards program, helping expand the campaign’s reach and impact.
Enhanced Customer Engagement Through Technology
Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, emphasized that the Chamber continues to innovate in its retail initiatives to maximize customer satisfaction and engagement. The campaign offers a broad mix of products at discounted prices, entertainment experiences, and instant rewards, all of which encourage shoppers to explore more and engage with participating retail outlets. This approach is designed to boost customer satisfaction, strengthen retailer performance, and drive overall retail revenue growth.
SCCI has also introduced an updated mobile application to enhance participation. Shoppers spending AED200 or more can upload receipts electronically through the app to enter a grand draw. The draw, held in mid-January, features a total cash prize pool of AED100,000, with ten winners each receiving AED10,000. This digital integration makes the promotion more accessible, convenient, and rewarding for tech-savvy shoppers, while also allowing the Chamber to track and manage participation efficiently.
Expanding Reach Across the Emirate
Sharjah Shopping Promotions aims to reach all regions of the emirate, including the Eastern Region, by organizing dedicated activities at locations such as Souq Al Jubail in Kalba. The campaign also partners with the Dawahi Festival through a joint initiative with the Sharjah Commerce and Tourism Development Authority. This platform includes interactive workshops, competitions, prize giveaways, and appearances by Shamsa, the signature character of Sharjah Shopping Promotions.
By expanding geographically, SCCI ensures that shoppers outside the main city enjoy equal access to the campaign’s offers and activities. Families and visitors in the Eastern Region can participate in entertainment and rewards programs, making the shopping promotion more inclusive and accessible. The timing of the campaign during winter perfectly aligns with increased consumer activity as residents prepare for New Year celebrations, creating a festive atmosphere that encourages both shopping and leisure.
Weekend Activations at Leading Malls
Shopping centres across Sharjah will host two-day weekend activations during the campaign period, allowing visitors to enjoy discounts and interactive experiences. Each weekend features events from 18:00 to 21:00, giving shoppers the opportunity to explore a variety of products, participate in games, and win rewards. Popular malls such as Al Oasis Mall, Al Rahmaniyah Mall, Mega Mall, Sahara Centre, and 06 Mall are included in this schedule, ensuring coverage across the emirate and attracting a diverse audience.
These weekend activations are designed to provide more than just shopping. Visitors can engage in entertainment and heritage-themed activities that celebrate Sharjah’s culture, making the campaign an immersive experience. Shoppers can enjoy a mix of retail, fun, and discovery, creating memorable moments for families, tourists, and residents alike.
A Winter Shopping Festival for Everyone
Sharjah Shopping Promotions 2025–2026 is more than just a retail event. It is a celebration of community, culture, and commerce that combines shopping with entertainment, rewards, and experiences. Shoppers can benefit from discounts on major brands, participate in interactive activities, and win guaranteed prizes, making the campaign a complete winter shopping festival.
Whether visitors are looking for electronics, fashion, or family entertainment, the campaign caters to all types of shoppers. With events spread across major malls, markets, and cultural hubs, the promotion ensures easy access and convenience. Shoppers can enjoy a festive atmosphere while discovering deals, winning prizes, and engaging in unique experiences that highlight the best of Sharjah.
The campaign also demonstrates SCCI’s commitment to innovation and retail growth. By integrating technology, entertainment, and rewards, Sharjah Shopping Promotions sets a benchmark for retail initiatives in the region. The combination of cultural activities, interactive rewards, and shopping incentives creates a comprehensive experience that appeals to both residents and tourists.
Sharjah’s winter shopping season has never been more exciting. From exclusive discounts to grand prizes and cultural entertainment, the 2025–2026 campaign encourages shoppers to explore the emirate, enjoy interactive experiences, and take advantage of rewards that make every purchase more valuable. This initiative underscores Sharjah’s status as a leading shopping destination and continues to strengthen the emirate’s retail ecosystem.
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