36th Sharjah Ramadan Festival Kicks Off on February 15

A Celebration of Community, Family and Tradition

The 36th edition of the Sharjah Ramadan Festival is set to begin on February 15 and will continue until March 25, bringing 39 days of vibrant shopping promotions, cultural programs and family-centered activities across the emirate. Organized by the Sharjah Chamber of Commerce and Industry, the annual festival will take place in all cities and regions of Sharjah, including the Central and Eastern areas.

Held under the theme “Ramadan Spirit in Heart of Sharjah,” this year’s festival aligns with the UAE’s Year of Family initiative, reinforcing values of unity, togetherness and social cohesion. The event is designed not only to energize the retail sector but also to create meaningful experiences for residents and visitors during the holy month.

Over nearly six weeks, families can look forward to immersive activities that blend entertainment, education and rewarding shopping experiences, making the festival one of the most anticipated seasonal events in the emirate.

Part of Sharjah Shopping Promotions Campaign

The Sharjah Ramadan Festival forms a key component of the broader Sharjah Shopping Promotions 2025–2026 campaign, which began on December 1 and will conclude on March 25. This long-running retail initiative supports economic growth by encouraging consumer spending while offering attractive incentives.

Major shopping malls, retail outlets and a wide range of international and local brands are participating in the festival through exclusive promotional offers, limited-time discounts and raffle draws. Visitors who shop during the promotional period will have the opportunity to enter prize campaigns designed to reward customer loyalty and enhance the overall shopping experience.

These campaigns aim to create an engaging environment where shopping becomes more than a transaction—it becomes part of a larger celebration. From daily retail deals to grand prize raffles, the festival is expected to draw thousands of shoppers seeking both value and festive atmosphere.

Family-Focused Activities at the Heart of the Festival

A defining feature of this year’s festival is its strong emphasis on family-oriented programming. Organizers have curated activities that cater to shoppers, families, children, youth and sports enthusiasts, ensuring something for everyone.

Competitions and prize campaigns will encourage active participation, while entertainment zones will offer interactive experiences for children. The initiative reflects Sharjah’s commitment to creating inclusive spaces where families can bond and celebrate the spirit of Ramadan together.

Beyond shopping incentives, the festival’s programming is structured to nurture creativity, learning and social engagement. By combining fun with meaningful experiences, the event strengthens community ties and enhances the cultural atmosphere of the holy month.

Strategic Partnership With Ramadan Nights Exhibition

In a move to amplify visitor engagement, the Sharjah Ramadan Festival will serve as a strategic partner to the Ramadan Nights exhibition hosted at Expo Centre Sharjah. This collaboration allows exhibition visitors to participate in the festival’s main raffle draw, seamlessly integrating both events into a unified promotional platform.

Ramadan Nights has long been a popular destination for residents seeking festive shopping and entertainment. By connecting the exhibition with the larger festival campaign, organizers aim to boost footfall, enhance retail visibility and offer visitors expanded opportunities to win prizes.

This integration reflects a coordinated approach to event planning in Sharjah, ensuring that multiple initiatives complement and strengthen one another.

Inspiring Young Minds and Giving Back

Among the standout attractions of the festival is the Young Influencer initiative, specially designed for children. The program encourages creativity, confidence and positive self-expression among younger participants, providing them with a platform to showcase their talents.

Another key initiative, “Your Iftar Is Ready,” highlights the humanitarian and charitable spirit of Ramadan. Through this program, organizers aim to promote compassion, generosity and community support—values that define the holy month.

Outreach efforts will also extend to schools across the emirate. Interactive performances featuring the campaign mascot Shamsa will deliver educational and social awareness messages in an engaging format. Children will have the opportunity to learn important lessons while enjoying lively performances that reflect Ramadan traditions and values.

Additionally, a Reading Carnival organized by Al Shaima Girls’ School-Cycle 3, with participation from 13 schools, will distribute 150 incentive gifts to encourage literacy and knowledge development among students. This initiative underscores the festival’s broader mission of fostering education and cultural enrichment alongside commercial activity.

Presence at Sharjah Light Festival

Sharjah Shopping Promotions will continue its presence at the Sharjah Light Festival through a dedicated family pavilion located at the Light Village. The pavilion will feature a retail outlet offering branded merchandise related to the campaign mascot Shamsa.

This collaboration, carried out in partnership with the Sharjah Commerce and Tourism Development Authority, further strengthens the integration of cultural, retail and tourism initiatives across the emirate. By connecting major events under a unified promotional strategy, Sharjah reinforces its position as a leading destination for family-friendly celebrations.

Visitors to the Light Village can explore themed installations, enjoy interactive displays and purchase exclusive festival merchandise, adding another dimension to the overall Ramadan experience.

Strengthening Retail and Cultural Identity

The Sharjah Ramadan Festival is more than a seasonal shopping event—it is a reflection of the emirate’s identity. By blending commerce with culture, the festival highlights Sharjah’s commitment to preserving traditions while embracing innovation.

Retailers benefit from increased footfall and consumer engagement, while families enjoy accessible entertainment and meaningful activities. The festival’s structure ensures that economic development goes hand in hand with social responsibility.

Running from February 15 to March 25, the 39-day celebration provides a consistent platform for businesses to connect with customers and for communities to gather in a festive, welcoming environment.

A Month of Togetherness Across Sharjah

As preparations continue, anticipation is building across the emirate. From bustling malls to cultural venues and school auditoriums, the spirit of Ramadan will be visible in every corner of Sharjah.

By aligning with the Year of Family and emphasizing shared experiences, the 36th Sharjah Ramadan Festival promises to deliver a season filled with joy, generosity and opportunity. Whether residents are shopping for seasonal essentials, participating in competitions, attending exhibitions or engaging in charitable initiatives, the festival offers a holistic celebration of Ramadan values.

With its combination of promotional campaigns, cultural programming and educational outreach, the event stands as one of Sharjah’s most comprehensive seasonal initiatives—uniting commerce, culture and community under one vibrant banner.

Do follow UAE Stories on Instagram