Shahid Alattar’s journey is an inspiring tale of passion, perseverance, and remarkable achievements in the marketing and branding industry. As the Founder and General Manager of Re Loved Consultancy, she has carved a niche for herself while leading some of the most successful lifestyle marketing campaigns in the Middle East. Her career is a blend of creativity, strategy, and dedication, which has allowed her to build and elevate various lifestyle brands across multiple platforms.
A Marketing Journey with Purpose and Vision
Shahid Alattar’s story starts with a clear vision: to combine her love for marketing with a deep commitment to creating brands that resonate with their audience. With over 11 years of experience, Shahid has proven herself to be a leader who blends innovation with strategy, which sets her apart in the competitive marketing landscape.
Starting her career in marketing, Shahid quickly realized the power of brand storytelling. “Building a brand is about more than just selling a product; it’s about creating an experience that resonates with people,” Shahid explains. This philosophy has driven her to successfully execute campaigns that not only increase brand awareness but also foster loyalty and long-term relationships with customers.
Her journey has taken her to some of the most significant marketing roles, but perhaps one of her most notable achievements has been her role as the Head of Marketing for Lifestyle – Corporate at SRMG. As one of the largest media groups in the Middle East, SRMG offered Shahid the perfect platform to execute her vision for lifestyle marketing, which she did with immense success.
From Strategic Vision to Execution
Shahid’s experience in the industry is vast, and her skill set is multi-faceted. From digital and social planning to media relations, influencer marketing, and content creation, she has honed an array of marketing techniques that allow her to craft impactful campaigns. Her career is marked by her ability to adapt to trends, harnessing the power of new technologies and marketing channels to create campaigns that truly resonate.
She led several high-profile campaigns during her tenure at SRMG, working with multiple lifestyle brands to ensure their success across a variety of media platforms. Whether it was an influencer-led campaign on Instagram or a well-targeted digital advertisement, Shahid understood the nuances of each platform and how to optimize content for maximum reach and impact. Through these initiatives, she helped companies not only grow their customer base but also cultivate loyal audiences that returned time and time again.
Her expertise in branding and media planning has also made her a sought-after expert in the field. One of her key strengths is her ability to blend creative content with measurable results. She prides herself on driving both the artistic side of marketing and the analytics that track success, ensuring every campaign she leads is both creative and results-driven.
The Launch of Re Loved Consultancy: A Dream Realized
While Shahid’s career at SRMG was nothing short of impressive, it was always her dream to build something of her own—something that could combine her skills in marketing with her passion for helping businesses succeed. This led her to establish Re Loved Consultancy, a company dedicated to helping brands in the lifestyle industry thrive.
Re Loved Consultancy was born out of Shahid’s desire to create personalized, high-quality marketing solutions for companies looking to make a mark in the Middle Eastern market. She understood that every brand is unique and required tailored strategies to connect with their target audience. Shahid’s consultancy offers everything from PR services to influencer marketing, campaign management, and brand development.
The company quickly gained recognition for its ability to develop innovative marketing strategies that not only resonated with audiences but also brought tangible results. By working with a range of lifestyle brands, Re Loved Consultancy was able to help companies launch and promote new products, services, and experiences that stood out in an already competitive market.
The Struggles Along the Way
While Shahid’s achievements are significant, her path to success wasn’t without its challenges. In the fast-paced world of marketing, standing out requires constant innovation, and at times, it can be difficult to maintain that momentum. “The biggest struggle I faced was adapting to the rapidly changing landscape of digital marketing. The industry evolves quickly, and it’s important to stay ahead of trends,” Shahid reflects.
She also faced the challenge of establishing herself as a leader in a predominantly male-dominated field. But Shahid never let that deter her. Instead, she used it as motivation to push boundaries and prove that leadership, creativity, and innovation know no gender. Her success in building strong brands and leading high-performing teams has set an example for other women in the industry.
A Strong Advocate for Teamwork and Client Relationships
One of Shahid’s core principles in both her career and her consultancy is the importance of building strong, collaborative teams. Shahid understands that successful marketing campaigns are not just the result of one person’s efforts but the collective drive of a talented team working toward a common goal. She works closely with her teams to ensure that everyone is aligned, motivated, and focused on delivering the best possible results.
She is also passionate about building meaningful relationships with clients. Shahid emphasizes the importance of understanding the needs and aspirations of each brand and working hand-in-hand with clients to deliver strategies that reflect their goals. “Building a relationship based on trust and transparency with clients is essential for the long-term success of any campaign,” she says.
Inspiring Others: A Leader Who Leads by Example
Shahid’s leadership extends beyond her work in marketing. She is dedicated to inspiring others to follow their passion and strive for success, just as she has. Whether through her mentorship of younger professionals or by sharing her insights in industry events, Shahid is a role model for aspiring marketers.
Her advice to those looking to succeed in the marketing industry is simple: “Be adaptable, be curious, and never stop learning. The best marketers are the ones who can evolve with the times and embrace change.”
The Future of Re Loved Consultancy and Shahid Alattar’s Vision
Looking ahead, Shahid is excited about the future of Re Loved Consultancy and the opportunities it holds. As the lifestyle industry continues to grow in the Middle East, she sees new potential for businesses to leverage digital platforms and influencers to reach their target audience in creative ways. Shahid plans to continue expanding her consultancy, bringing on new clients, and refining her strategies to ensure that Re Loved Consultancy remains at the forefront of the industry.
Shahid’s journey, from her early days in marketing to the successful launch of her consultancy, is a testament to her vision, hard work, and dedication. She has proven that with the right mindset, any challenge can be overcome, and success is within reach for those who are willing to push through barriers.
As she continues to lead Re Loved Consultancy, Shahid Alattar remains an inspiring figure for anyone looking to build a successful career in marketing. With her track record of success and passion for the industry, she is undoubtedly one of the leading forces in the Middle Eastern marketing landscape today.
Shahid Alattar’s story is a powerful reminder of what can be achieved with a combination of determination, expertise, and leadership. Her ability to inspire those around her and lead by example makes her a trailblazer in the world of marketing. As she continues to expand her consultancy and mentor the next generation of marketing professionals, there is no doubt that Shahid will remain a prominent figure in the industry for years to come. Do connect on Linkedin.
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