In a world where stability often trumps dreams, few dare to leap from a successful career into the unknown. Seif Alaa, a former Sales Director in Egypt’s booming real estate sector, is one such exception. With over 11 years of experience in the Egyptian real estate market and a history of working with some of the country’s biggest developers, Seif made a bold pivot—leaving behind boardrooms and billion-pound projects to pursue his passion for padel.
Building Foundations in Real Estate
Seif’s professional journey began in Egypt’s fast-evolving real estate sector. Over more than a decade, he climbed the corporate ladder to become a Sales Director, leading teams and delivering results for one of the largest developers in the country. His experience gave him deep insights into market dynamics, client relationships, and brand building—skills that would later become instrumental in his next venture.
But for Seif, success in real estate was only one chapter. Deep down, his heart belonged to sport.
Turning Passion into Purpose
Having trained in tennis since the age of six, Seif was no stranger to discipline, competition, and court dynamics. So when padel began to rise in popularity across Egypt, he found himself drawn to its unique energy—a fast-paced, strategic sport that blends agility with mental focus. What started as a weekend passion soon transformed into a full-blown pursuit.
Seif not only embraced the sport as a player but envisioned a broader impact. He extended his vision beyond Egypt, taking his sports facilities brand to Saudi Arabia, marking a significant step in his entrepreneurial journey. This cross-border expansion wasn’t just about business—it was about spreading the culture of padel and making the sport more accessible to wider audiences in the region.
From Sales Floors to Padel Courts
Balancing his background in real estate and his love for sports, Seif entered international padel tournaments and gained recognition within the padel community. Participating in FIP events like FIP Rise Al Alamein and FIP Rise Cairo, he accumulated valuable ranking points and competitive experience.
But Seif’s journey is not just about numbers and rankings—it’s about breaking the mold. It’s about showing that passion can co-exist with a professional career and that it’s never too late to reinvent yourself.
Championing Padel in the Region
Beyond personal achievements, Seif has been deeply involved in coaching, mentoring, and facility development. Collaborating with entities like Pro Padel Academy and ContainEG, he actively supports the sport’s growth by helping create training hubs, organizing workshops, and guiding young players.
As the Egyptian Padel Federation continues to uplift coaching standards and infrastructure, professionals like Seif play a key role in shaping a strong foundation for the sport’s future.
Eyes on the Horizon
As of April 2025, Seif continues to expand his footprint in the Middle East’s sports landscape. With a dual focus on enhancing padel infrastructure and competing at higher levels, he remains committed to pushing boundaries.
His next goal? Introducing padel to educational institutions, integrating it into youth programs, and empowering the next generation of players.
Inspiring the Next Generation
Seif Alaa’s narrative is more than a chronicle of athletic pursuits; it’s a source of inspiration for many. His journey underscores the importance of resilience, adaptability, and passion. For aspiring athletes, Seif exemplifies that success is not solely defined by accolades but by the relentless pursuit of one’s dreams despite the challenges encountered. Do follow him on Instagram.
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