Savaj Jewels: A Dazzling Fusion of Heritage, Modernity, and Global Elegance
In the ever-evolving world of fine jewelry, few names have managed to seamlessly blend age-old Indian traditions with cutting-edge global aesthetics like Savaj Jewels. Founded in 2020, Savaj is not just a jewelry brand—it’s a movement, a vision, and an ode to the radiant spirit of women who carry the richness of heritage with a flair of modern elegance.
Behind this shining brand is the passionate and driven Simi Jagtiani, a jewelry designer and entrepreneur whose international upbringing and deep-rooted family legacy in Indian jewelry have helped her craft a label that speaks to royalty, creativity, and confidence.
Born in Legacy, Raised Globally
Hailing from a family with two generations of experience in the fine jewelry and Polki and uncut diamond trade, Simi’s childhood was filled with dazzling gems, legacy-rich stories, and a close look at craftsmanship, her family-run boutiques in Australia, and global travels between New York, India, and Spain, shaped her perspective on beauty, luxury, and art.
Today, Simi splits her time between continents and is likely to relocate to Dubai next year—a strategic move that signals her intent to anchor Savaj in one of the world’s most elite fashion and luxury hubs.
The Birth of Savaj: More Than Jewelry, A Statement
Savaj Jewels was born during a pivotal time—just before the pandemic. What began as an idea after attending a friend’s wedding soon transformed into a purpose. Watching the bride sparkle, Simi had an epiphany: why should that feeling of radiance be reserved for weddings only? Every woman deserves to feel stunning, powerful, and unique—every single day.
Thus began the Savaj journey, with the mission to bring bespoke, handcrafted Polki jewelry to women who appreciate culture yet crave something fresh and forward-looking. The brand’s unique “Craftsman to Customer Promise” ensures that every piece is personal, exclusive, and tells its own story.
Bridging the Old and New: Design Innovation
One of the biggest challenges Simi noticed was the lack of modern design options in the traditional Indian Polki market. While the timeless beauty of Meenakari and Jadau craftsmanship remained unmatched, the designs didn’t always speak to the newer generation of fashion-forward clientele.
With Savaj, that gap was bridged.
Savaj’s design philosophy centers around elevating uncut diamond jewelry—often seen as traditional—and reinventing it with contemporary flair. The result? Jewelry that is ethnic at heart but modern in soul. Think Rajasthan Royal Polki sets with a New York twist, or custom bridal pieces that blend classic detailing with international sophistication.
Going Global: E-Commerce and Expansion
One of the smartest moves Savaj Jewels made was its pivot to e-commerce, especially during the pandemic. With a rising demand for personalized, handcrafted pieces, the brand expanded its reach and now delivers its stunning collections to customers worldwide.
Whether it’s a bride in Delhi, a fashionista in Madrid, or a businesswoman in Manhattan—Savaj ensures that every woman who wears their jewelry feels seen, heard, and celebrated.
Iconic Pieces: The Eternity Band & Bridal Collections
Among the many coveted pieces in the Savaj catalog, the ‘Eternity Band’ stands out as a fan favorite. A true masterpiece that blends delicate detailing with timeless beauty, it was recently showcased at an exclusive event and received overwhelming acclaim.
Savaj’s bridal collections, however, remain its crowning glory. Rich in detail, opulent in design, and custom-crafted for each bride, these collections have become staples among the most affluent families across India and abroad.
Vision Beyond Jewelry: A Holistic Luxury Brand
But Savaj isn’t stopping at jewelry.
Simi reveals that her next big move includes venturing into ladies’ fashion and custom luxury handbags, aiming to create a holistic luxury ecosystem under the Savaj name. Her goal? To give women the tools to express their inner elegance in every way possible—from the jewels they wear to the bags they carry.
A Brand With a Soul: For Women, By a Woman
What sets Savaj apart is its authenticity. Simi’s deep personal connection with the brand—her own life struggles, growth, and reinvention—mirror the transformative power she wants each Savaj piece to convey.
Simi strongly believes in empowering women through beauty. “No matter the circumstance, you must feel well and special,” she says. “And if my jewelry can help even one woman feel that glow—then I’ve done something meaningful.”
Savaj’s Dream Ambassador
When asked who would best represent her brand, Simi names Isha Ambani Piramal—a symbol of elegance, intellect, and cultural pride. Like her ideal customer, a Savaj woman is someone who is bold, beautiful, rooted, and unstoppable.
What’s Next: New Horizons, New Stories
Looking ahead, Savaj is ready to expand its gemstone offerings, introduce new fashion lines, and enter the Dubai luxury space in a big way. With its feet in tradition and its eyes on the future, Savaj is poised to become a global leader in bespoke fine jewelry and lifestyle fashion.
And at the heart of it all remains the same unwavering vision: to help women around the world feel powerful, elegant, and eternally radiant—just like the jewels they wear.
Follow Savaj Jewels:
- Instagram: @savajjewels
- Founder Simi Jagtiani: @simijagtiani_official
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