From Tech Enthusiast to Industry Leader
Over the past two decades, Samer Abu Arisheh has carved a niche for himself as a dynamic sales and channel executive in the technology sector. His career trajectory showcases a blend of technical prowess and strategic acumen, leading to significant contributions in revenue growth and market expansion across the Middle East, Turkey, and Africa (META) region.
Building Foundations: Early Career and Education

Samer’s academic journey laid a strong foundation for his future endeavors. He earned a Bachelor’s degree in Computer Engineering from Mutah University in Jordan, equipping him with the technical skills essential for the rapidly evolving tech industry. His quest for knowledge led him to pursue a Master of Business Administration (MBA) from Lancaster University in the UK, where he honed his strategic thinking and leadership abilities.
Professional Milestones: Driving Growth and Innovation
Samer’s professional journey is marked by roles that emphasize leadership and innovation. At Cisco Systems, he served as a Cyber Security Sales Leader, guiding a team of specialists across the Middle East. In this capacity, he collaborated with numerous technological partners and engaged with over 50 Cisco Field Account Managers and Solution Architects, ensuring that security services and solutions were meticulously aligned with customers’ business outcomes.
His tenure at Cisco was characterized by the development and execution of commercial strategies that seamlessly integrated sales, marketing, and channel initiatives. This holistic approach not only accelerated growth but also facilitated the penetration of new markets, underscoring his ability to adapt and thrive in a competitive landscape.
Thought Leadership and Continuous Learning
Beyond his core responsibilities, Samer has actively contributed to the broader tech community. He served on the advisory boards of esteemed institutions such as the Harvard Business Review (HBR) and Ajman University, offering insights that have shaped strategic directions. His commitment to thought leadership is further exemplified by his role as the host of #MANinaCUBE, a LinkedIn LIVE series that delves into emerging technologies, fostering a culture of continuous learning and innovation.
Demonstrating a commitment to personal growth, Samer pursued AI-related coursework at Stanford University, deepening his expertise in leveraging advanced technologies for tangible business impact. His involvement with a global investment syndicate for B2B Tech SaaS companies has sharpened his ability to drive strategic growth and build effective go-to-market teams, aligning commercial strategies with overarching business objectives.
Aviation: Soaring Beyond the Tech World
Outside the realm of technology, Samer harbors a passion for aviation. As a licensed pilot, he finds solace and inspiration in flying single-engine airplanes. This pursuit not only reflects his desire for personal freedom but also mirrors his professional ethos of navigating complex environments with precision and confidence.
Overcoming Challenges: A Testament to Resilience
Samer’s journey has not been devoid of challenges. Navigating the intricate dynamics of the META region required resilience and adaptability. Building robust relationships with major distributors, partners, and clients necessitated a deep understanding of diverse cultures and business practices. His ability to foster an ecosystem of collaboration through technical knowledge sharing and thought leadership stands as a testament to his unwavering commitment to excellence.
Current Endeavors: Shaping the Future of Tech
Today, Samer continues to influence the tech industry through his advisory roles and thought leadership initiatives. His focus remains on refining and expanding systems that promote authenticity, deep connections, and a commitment to daily growth. By aligning commercial strategies with business objectives, he ensures sustainable growth and fosters an environment conducive to innovation.
Inspiration for Aspiring Professionals
Samer’s journey offers valuable insights for aspiring professionals:
- Embrace Lifelong Learning: Continuous education and skill development are pivotal in staying relevant and driving innovation.
- Cultivate Resilience: Overcoming challenges requires adaptability and a steadfast commitment to one’s goals.
- Foster Collaboration: Building strong relationships and promoting knowledge sharing can lead to collective success.
- Pursue Passions: Engaging in personal interests, such as aviation, can provide balance and inspire creativity.
Conclusion
Samer Abu Arisheh’s story is one of dedication, innovation, and resilience. His multifaceted career serves as an inspiration, demonstrating that with passion and perseverance, one can navigate and excel in the ever-evolving landscapes of technology and beyond. Do connect on Linkedin.
Also read: Dubai Employees Celebrate AED277 Million Bonus Payout!