The Early Foundations: Lessons from Village Life
Rusana Husieva’s career journey is a testament to the power of persistence and passion. Growing up in a small village in Ukraine, she learned one of the most valuable life lessons early on: hard work reaps results. Living in a big house with gardens, she witnessed the cycle of daily effort yielding fresh fruits and vegetables. This lesson became the foundation of her work ethic. “First you work hard daily, and later you get the results. In the village, it was fruits and veggies; in business, it’s money,” she says.
This principle, instilled in her during her formative years, has shaped her approach to the world of business. Just as tending to a garden requires dedication, so too does building a career.
The Passion for Beauty: A Career Born from Childhood Dreams
From an early age, Rusana was drawn to the world of beauty. Her love affair with the beauty industry began when she was just five years old, getting her first set of nails done. This fascination with all things beauty laid the groundwork for her future endeavors. “Choosing the nail industry was spontaneous,” she shares, “it was just a part of the beauty world I loved.” Her natural connection to the industry was evident, and she found herself completely immersed in her work. Each day spent perfecting her craft reaffirmed her decision.
Today, Rusana stands as a successful beauty entrepreneur in Dubai, running her own salon and preparing to launch her own gel polish brand. Her ability to combine her passion with her career has proven to be a defining factor in her success.
The Rise of a Beauty Empire: Achievements That Inspire
Among Rusana’s many accomplishments, a few stand out as particularly significant. One of her proudest achievements is opening her first beauty salon in Dubai, which now employs over 30 people. But her entrepreneurial spirit didn’t stop there. She took her passion for beauty a step further by starting her own gel polish brand, a venture she is set to launch in just one month. Her personal transformation is equally impressive—Rusana has managed to lose 32 kilograms over two years, a testament to her discipline and commitment.
These achievements, from her salon to her personal journey, highlight her multifaceted success and her relentless pursuit of growth in all aspects of her life.
Facing Challenges: From Ukraine to Dubai
Rusana’s journey in the nail industry began in Ukraine in 2014, while she was still a student. She quickly rose to prominence, with women booking appointments months in advance to have their nails done by her. However, her career took a pivotal turn in 2018 when she moved to Dubai. Adapting to a new market presented its own set of challenges. “The nail industry in Dubai was so different,” she recalls.
Opening her salon in 2022 was an even bigger challenge. The 11 months it took to complete the renovation and start operations tested her resilience. “Changing from an employee to a business owner was difficult,” Rusana admits, noting that while the transition may seem exciting in movies, the reality was far more demanding. Her ability to navigate these obstacles has been key to her success.
Building the Future: Expanding Horizons
Currently, Rusana is focused on expanding her beauty salon. This year, she opened a new section dedicated to hairdressing, effectively doubling the size of her business. Her goal is to create a comprehensive beauty experience for her clients, offering services that go beyond nails. “When a woman comes, she leaves with a full new look,” she says, envisioning a salon that caters to hair, eyebrows, and nails all under one roof.
In addition to expanding her salon, Rusana is preparing to launch her gel polish brand, which she describes as “a new generation of gel polish.” With this brand, she aims to set trends in the beauty industry, starting in Dubai and eventually expanding globally.
Inspiration and Motivation: A Journey of Self-Empowerment
When asked about the most inspiring person in her career, Rusana’s response is refreshingly humble. She draws inspiration from the stories of others, but her biggest inspiration comes from within. “Every few years, I do something that totally changes my life for the better,” she says. This self-driven motivation has been crucial in keeping her focused on her goals.
Facing challenges is part of the journey, but Rusana embraces them with a positive mindset. She believes that every setback is an opportunity to learn something new. “I try to focus on the positive things in each situation,” she shares, revealing the optimism that fuels her perseverance.
A Lesson in Team Building: Quality Over Skills
One of the most valuable lessons Rusana has learned throughout her career is the importance of building a strong team. She reflects on her past experiences, admitting that keeping people on the team solely for their skills, while overlooking personal qualities, can lead to problems. “That kind of person can destroy the team from the inside,” she notes. For her, creating a team that shares the same values is the cornerstone of a successful business.
Defining Success: The Happiness Factor
For Rusana, success is not just about financial achievements or career milestones. It’s about happiness. “Achieving whatever makes you happy is real success,” she says. Whether it’s career, health, or personal fulfillment, success comes in many forms, but for Rusana, it all comes down to pursuing what brings joy and satisfaction.
Leaving a Legacy: A Lasting Impact on the Beauty Industry
Looking ahead, Rusana hopes her legacy will be one of empowerment and creativity. Through her salon, she wants to create a space where people feel beautiful and confident. Her vision extends to her nail brand, which she hopes will become a trusted name in the industry, setting trends and helping people express themselves through beauty.
As Rusana continues to grow her empire, her journey serves as an inspiration to many aspiring entrepreneurs, reminding them that success comes from passion, hard work, and the willingness to overcome any challenge that comes their way.
