Ruben Onuha, a dynamic entrepreneur and co-owner of Icon, has rapidly become a force to be reckoned with in the business world, particularly across Dubai and Amsterdam. Known for his ability to inspire and mentor upcoming entrepreneurs, Ruben’s story is one of persistence, innovation, and a deep commitment to helping others succeed.
Building an Empire
Ruben’s entrepreneurial journey is rooted in his passion for helping others realize their potential. As co-owner of Icon, a prominent business venture in the luxury and elite lifestyle sector, Ruben has crafted an exclusive brand that caters to high-achievers and aspirants of top-tier success.
His business, which spans across the cosmopolitan hubs of Dubai and Amsterdam, has become synonymous with excellence, attracting high-net-worth individuals and budding entrepreneurs alike.

At Icon, Ruben has carved out a niche for the business by offering personalized mentorship, helping aspiring entrepreneurs to scale their businesses and build their brands.
His keen business acumen and innovative approach have turned Icon into a trusted name, bridging the gap between luxury lifestyle services and elite mentorship.
The 90-Day Elite Mentorship Program
A key part of Ruben’s current offering is his exclusive 90-Day Elite Mentorship Program. Through this program, Ruben offers tailored guidance to a select group of individuals, providing them with the tools, strategies, and insights necessary to accelerate their business success.
Participants are given the opportunity to learn directly from Ruben’s vast experience in the entrepreneurial space, while also gaining access to his extensive network of industry leaders, influencers, and investors.
The mentorship program is highly selective, and only those who meet Ruben’s stringent criteria are accepted. Aspiring mentees are invited to send a direct message with the word “Elite” to apply, highlighting the exclusivity and prestige associated with the program.
This level of personal engagement is part of what makes Ruben’s approach unique—he is deeply invested in the success of those he mentors.
Dubai to Amsterdam: A Global Business Presence
Operating out of two of the world’s most cosmopolitan cities—Dubai and Amsterdam—Ruben has successfully positioned Icon as a global brand.
Both cities offer unique advantages: Dubai with its reputation for luxury, innovation, and its role as a global business hub, and Amsterdam with its dynamic startup culture and rich history of trade and commerce.
This dual presence allows Ruben to tap into a diverse range of markets, bringing the best of both worlds to his clients and mentees. His ability to navigate these different environments has contributed to his reputation as a savvy and forward-thinking entrepreneur.
Lifestyle and Inspiration
Ruben’s success isn’t just limited to the boardroom. He lives by a philosophy of balance—achieving both personal and professional excellence. A firm believer in the power of mentorship, he is committed to helping others rise by sharing his knowledge and experiences.
His focus on cultivating personal growth and success extends to his lifestyle, where he emphasizes health, mental well-being, and continual learning.
Ruben’s work is deeply inspired by his desire to help others unlock their full potential. Whether it’s guiding a mentee through the intricacies of business strategy or helping someone develop their personal brand, Ruben takes pride in making a meaningful impact on people’s lives.
His vision is clear: to create a legacy not just for himself, but for the next generation of entrepreneurs.
What’s Next for Ruben Onuha?
With the success of Icon and the 90-Day Elite Mentorship Program, Ruben shows no signs of slowing down. His influence continues to grow as more people are drawn to his mentorship, eager to learn from his wealth of experience.
Future plans include expanding his mentorship offerings and establishing additional programs aimed at fostering entrepreneurship and innovation across different industries.
In a world where achieving success can seem daunting, Ruben Onuha stands out as a beacon of hope and inspiration for aspiring entrepreneurs. His story is a testament to the power of hard work, dedication, and a genuine passion for helping others succeed.
As his business empire continues to flourish, Ruben’s impact on the global entrepreneurial landscape is only just beginning.
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