A Humble Beginning in the UAE
When Rony Seal arrived in the United Arab Emirates, he embarked on his journey as a hairstylist in a men’s barber shop. This initial role was more than just a job; it was a stepping stone that allowed him to immerse himself in the vibrant culture of the UAE and connect with a diverse clientele. However, Rony’s aspirations extended beyond the confines of the barber shop. He harbored dreams of carving a unique path and making a significant impact in the entertainment industry.
Venturing into Modeling
Rony’s first significant break came when he participated in a competition organized by Masala Magazine and Splash Fashion, aiming to identify stylish models in the UAE. His flair for fashion and innate confidence propelled him into the top 10 finalists. This achievement was a pivotal moment, igniting a newfound self-assurance and opening doors to opportunities he had once only imagined.
The Nightlife Influence
In Abu Dhabi, Rony’s social circle expanded to include individuals deeply entrenched in the nightlife scene. Through attending various nightclub events, he was introduced to the dynamic world of event promotion and organization. Inspired by his friends and the pulsating energy of the city’s nightlife, Rony felt a calling to transition into event promotion. He recognized a gap in the market for Bollywood-themed events and saw an opportunity to bring a piece of his culture to the Indian music lovers in Abu Dhabi.
Establishing Mantra Events and Entertainment
Rony founded Mantra Events and Entertainment in 2019. His first bollywood night was a successful night. He organized bollywood events even during covid times following the UAE rules.
A Landmark Event: Dandiya Utsav 2024
One of Rony’s most notable achievements was organizing the Dandiya Utsav on October 5th, 2024. This event was not only a celebration of Indian culture but also a testament to Rony’s organizational prowess. Held at Khalifa Park in Abu Dhabi, the festival attracted over 6,000 attendees in a single day, making it one of the largest Dandiya events in the UAE. The success of this event underscored the community’s desire for cultural festivities and solidified Mantra’s reputation as a leading event organizer in the region.
Overcoming Initial Challenges
The journey to success was not without its challenges. In the early stages, Rony faced the daunting task of understanding the intricacies of the local market. His inaugural event at the Sofitel Hotel was a learning experience, highlighting the need for market research and strategic planning. However, Rony’s resilience and adaptability allowed him to navigate these challenges effectively.
A significant factor in overcoming these hurdles was his partnership with Growmaxx Hotel Management. Among its key leaders was Zoheb Salem, the General Manager of Tryp Hotel, one of the hotels managed by Growmaxx. Zoheb’s unwavering support and belief in Rony’s vision provided the necessary resources and mentorship to expand Mantra’s reach and impact.
Diversifying Event Offerings
Rony began hosting monthly Bollywood events at the TTD Club in Tryp Hotel four years ago, laying the foundation for Mantra’s growing presence in the entertainment scene. Building on this success, he later expanded Mantra’s portfolio with the Dandiya Utsav, further diversifying the brand’s offerings. Each event is meticulously curated to align with various occasions and venues, ensuring a fresh and engaging experience for attendees. This diversification strategy not only caters to a broader audience but also keeps the brand relevant in a fast-evolving entertainment landscape.
Vision for the Future
Rony’s ambition is to revolutionize the event management industry in the UAE by setting new trends and creating unique experiences that resonate with diverse audiences. He envisions Mantra as a trailblazer in blending traditional cultural elements with contemporary entertainment, fostering a sense of community and shared joy among attendees.
Words of Wisdom
Reflecting on his journey, Rony emphasizes the importance of self-belief and the willingness to take calculated risks. He advises aspiring event organizers to remain grounded, build strong networks, and stay abreast of industry trends. His mantra is simple yet profound: pursue your passion with unwavering dedication, and the rewards will follow.
Creating Unforgettable Experiences
At the heart of Rony’s endeavors is a commitment to delivering unforgettable Bollywood experiences in the UAE. He strives to leave an indelible mark on the industry through innovation and creativity, consistently setting new benchmarks for excellence. By bringing people together through music, dance, and the magic of Bollywood, Rony hopes to foster a sense of unity and celebration that transcends cultural boundaries.
Advice to Aspiring Event Organizers
If Rony could offer advice to his younger self or to those aspiring to enter the event organizing field, he would stress the importance of building a robust network early on. He acknowledges that the industry thrives on relationships and that a strong network can be instrumental in long-term success. Additionally, he encourages staying ahead of trends, taking on smaller projects to gain experience, and maintaining a grand vision. Above all, he believes that passion is the driving force behind rewarding work; when you are passionate about the events you create, the journey becomes as fulfilling as the destination.
Conclusion
Rony Seal’s transformation from a hairstylist to a prominent event organizer in the UAE is a testament to his resilience, vision, and unwavering commitment to his craft. Through Mantra Events and Entertainment, he has not only filled a niche in the market but has also enriched the cultural tapestry of Abu Dhabi. His story serves as an inspiration to many, illustrating that with passion and perseverance, one can turn dreams into reality. Do follow him on Instagram.
