Dubai, UAE – January 2025 – My Little Coco, the best-selling family lifestyle brand founded by UK television presenter, author, and entrepreneur Rochelle Humes, is excited to announce its expansion into the Middle East. Distributed exclusively by The Little Birdy Group, My Little Coco’s signature line of gentle, vegan-friendly skincare and haircare products will now be available in-store and online at leading retailers across the Emirate.
The partnership reflects the growing international demand for My Little Coco’s thoughtfully crafted, multi-purpose products, which are designed to care for delicate skin and hair from newborns to adults. The brand’s commitment to using organic coconut oil, free from harmful chemicals, and offering pediatrician-approved, dermatologically tested products continues to resonate globally. From soothing hair care to luxurious bath-time treats, the range promises to deliver quality and comfort to families across the region.
About Rochelle Humes: An Entrepreneur with a Vision
Rochelle Humes, the Founder and Creative Director of My Little Coco, is a woman of many talents. In addition to her role with My Little Coco, she co-founded Cloudcha, a wellness brand focused on matcha, and is the Founder of The RH Group, a boutique management agency overseeing her commercial endeavors with household names like L’Oréal, Next, and Marks & Spencer.
A beloved broadcaster and author, Rochelle is a fixture on UK television, regularly appearing on shows like This Morning and co-hosting The Hit List alongside her husband Marvin. Her career as a TV personality has only complemented her entrepreneurial spirit. She has written multiple best-selling children’s books and even published a Sunday Times best-selling cookbook, At Mama’s Table, cementing her position as a leader in both entertainment and business.
Rochelle’s journey has been driven by her passion for inspiring others, especially women in business. As host of the Ladies Who Launch podcast, she shares empowering stories of entrepreneurial women who have left their mark on their industries.


My Little Coco: A Family Lifestyle Brand with a Heart
Founded in 2020, My Little Coco began with a capsule collection of multi-purpose products designed to care for the skin and hair of all ages. The range’s signature formulations are enriched with organic coconut oil and infused with soft, comforting fragrances to soothe and nourish. The line is free from parabens, sulphates, dyes, and is cruelty-free, making it the ideal choice for those seeking safe, eco-friendly products.
Rochelle Humes’ dedication to creating a brand that is gentle and accessible has led to a loyal customer base. My Little Coco offers an array of products for newborns, babies, children, and parents, including hair care, body care, and fragrance collections. The latest offerings include BABY MAMA (designed for expectant mothers) and accessories for weaning and babywear.
“We’re so thrilled to bring My Little Coco to the Middle East,” said Rochelle. “It’s been an incredible journey, from launching our first collection with just seven products to now offering an expanded range that includes fragrances, babywear, and more. This expansion into the Middle East is a milestone moment for My Little Coco, and I couldn’t be prouder of what we’ve accomplished so far.”


A Sneak Peek into My Little Coco’s Best-Selling Collection
The My Little Coco collection includes an array of products that cater to different needs while remaining gentle on the skin. Some of the brand’s best-sellers include:
- Perfect Peach Everything Wash – AED 35.00
A multi-purpose wash enriched with organic coconut oil, perfect for a gentle, sweet peach-scented cleanse. - Coconut Curling Custard – AED 40.00
This award-winning formula tames frizz and defines curls while nourishing hair with organic coconut oil. - Flyaway Hair Fix – AED 50.00
A simple, easy-to-use product that tames baby hairs and flyaways, leaving hair sleek and smooth. - Coconut Smoothie Shampoo – AED 40.00
A nourishing shampoo designed for all hair types, infused with organic coconut oil for soft, healthy hair. - Whipped Coconut Conditioner – AED 40.00
This creamy conditioner softens and nourishes all hair types, leaving it silky smooth and shiny. - Bath & Body Bubbles – AED 40.00
Perfect for a bubbly bath time, this product is enriched with organic coconut oil and a soft coconut fragrance.
These products, now available at retailers such as Spinneys, Waitrose, and Mumzworld, are already popular in the UK and are expected to have the same impact across the Middle East.
The Future of My Little Coco and Rochelle Humes
Rochelle’s ambitions for My Little Coco are clear. With a growing product range and strong international presence, the brand is poised for even more expansion in the years to come. Beyond skincare and haircare, Rochelle envisions My Little Coco as a global lifestyle brand, catering to families and individuals who prioritize quality, safety, and sustainability.
Rochelle’s journey as an entrepreneur is an inspiration to many, particularly women in the business world. Through My Little Coco and her other ventures, she continues to break barriers and redefine success. Whether she’s hosting a popular podcast, appearing on television, or launching new product lines, Rochelle has proven that her influence extends far beyond the entertainment industry.
“My Little Coco is more than just a business to me—it’s a way to make a positive impact on people’s lives,” said Rochelle. “I’m incredibly proud of the community we’ve built, and I’m excited for the future.”
About My Little Coco
Launched in 2020, My Little Coco offers a range of multi-purpose products designed to be safe and gentle for all ages, from newborns to adults. The brand uses organic coconut oil and soft fragrances to nourish the skin and hair. Paediatrician approved, dermatologically tested, and free from harmful chemicals, My Little Coco is a brand that families can trust. The collection is available for purchase from Spinneys, Waitrose, and Mumzworld.
For more information, visit My Little Coco.
Contact:
Laura Davison / Sophie Pasztor
TishTash Communications
Email: laura@tishtash.com / sophie@tishtash.com