In the bustling business landscape of the Middle East, few names resonate as profoundly as Riyas Koovil. With over two decades of experience in sales, business development, and marketing within the IT, electronics, and mobile industries, Riyas has carved a niche for himself as a visionary entrepreneur and leader. His journey from humble beginnings to founding and leading multiple successful ventures is a testament to his resilience, innovative mindset, and unwavering commitment to excellence.
Early Life and Formative Years
Riyas Koovil’s story begins in a modest town where resources were limited, but dreams were boundless. From an early age, he exhibited a keen interest in technology and business, often dismantling and reassembling electronic gadgets to understand their intricacies. This innate curiosity paved the way for his future endeavors in the tech industry.

Despite facing financial constraints, Riyas pursued higher education in electronics and communication. Balancing part-time jobs and studies, he demonstrated an early aptitude for multitasking and time management. These formative years instilled in him a profound understanding of the value of hard work and perseverance.
Professional Ascent in the Middle East
Upon completing his education, Riyas ventured into the Middle Eastern market, a region burgeoning with opportunities in the tech sector. He commenced his career in sales, where his ability to forge genuine connections and understand client needs set him apart. Over the years, he ascended the corporate ladder, taking on roles that encompassed business development and strategic marketing.
Riyas’s tenure in the industry was marked by his expertise in setting up businesses, implementing innovative strategies, and managing key accounts. His proficiency in developing new brands and penetrating markets earned him a stellar reputation among peers and clients alike. His extensive network within the wholesale, dealer, retail, corporate, and government channels across the MENA region became a cornerstone of his success.
Entrepreneurial Ventures
In 2014, recognizing the burgeoning issue of electronic waste and its environmental implications, Riyas pivoted towards the IT and electronic recycling industry. He collaborated closely with OEMs, ODMs, logistics, and telecom companies to devise solutions for obsolete and end-of-life electronic products. This venture not only addressed environmental concerns but also showcased Riyas’s ability to anticipate market needs and adapt accordingly.
The Visionary Leader
Beyond his business acumen, Riyas is celebrated for his leadership qualities. Colleagues and employees laud his ability to inspire and motivate teams, fostering an environment where innovation thrives. His approachable demeanor and willingness to mentor budding professionals have cemented his status as a respected figure in the industry.
As a public speaker, Riyas shares his insights on topics ranging from sustainable business practices to the future of technology in the Middle East. His talks often emphasize the importance of adaptability, continuous learning, and ethical business conduct.
Current Endeavors and Future Aspirations
Today, Riyas continues to helm his ventures, steering them towards new horizons. His focus remains on integrating sustainable practices within the tech industry and exploring avenues where technology can address societal challenges.
Looking ahead, Riyas envisions a future where technology and sustainability coexist harmoniously. He aspires to expand his ventures globally, bringing innovative solutions to markets beyond the Middle East. His journey serves as an inspiration to many, exemplifying how vision, resilience, and ethical practices can lead to enduring success. Do connect on Linkedin.
Also read: UAE is Becoming a Haven for Autism-Friendly Travel: Here’s How