Nastassia Matsulevich: From Redundancy to Reinvention
In 2017, Nastassia Matsulevich faced an unexpected career setback when her first job in Abu Dhabi ended in redundancy. What seemed like a daunting challenge became the spark for a life-changing journey. Instead of spending months searching for a new role, she chose to explore entrepreneurship, using the moment as an opportunity to create something of her own. Though the path wasn’t without obstacles, it opened the door to a new calling—life and business coaching.
Choosing a Meaningful Career
As Nastassia entered her 30s, she sought a career that aligned with her passion for personal development and meaningful connections. Leveraging her strengths in communication, client relations, and process-building, she took a leap into professional coaching. Her transition from marketing to coaching was deliberate and well-planned. Nastassia started with professional coach training, valuing a solid foundation for her new journey.
A Journey of Growth
Starting from scratch wasn’t easy. Building a client base and blending her marketing expertise with coaching required resilience and adaptability. However, these experiences shaped her into a versatile professional. Today, Nastassia is in process of completing her advanced coaching certification (CPCC level) and is planning to launch a few coaching programs in 2025. Alongside, she continues to manage various marketing projects and creates impactful social media strategies for brands and individuals.
A Moment in the Spotlight
This year marked a milestone in Nastassia’s journey when CNN featured her story in a short film about her life as an expat in the UAE. The film highlighted her seven years of experiences in the country, reflecting her personal and professional growth. For Nastassia, it was a proud moment that showcased the simple yet powerful narrative of building a life and career in a vibrant city—a story many can relate to.
The Role of Mentorship
Behind every success story is a mentor who inspires and guides. For Nastassia, that mentor is her coach, Lio Todirean. Lio’s influence ignited her love for coaching and provided unwavering support throughout her journey. Nastassia credits her mentor for shaping her perspective on coaching and for helping her navigate the ups and downs of entrepreneurship.
Facing Challenges with Grace
Nastassia’s entrepreneurial journey hasn’t been without setbacks. Her marketing agency, co-founded with a partner, didn’t grow as much as she had hoped. While she initially saw.., she now views it as a learning experience … about team management and business operations, advertising market and business environment in the UAE.
As a coach, Nastassia embraces the idea that it’s okay not to always feel positive or motivated. She believes that moments of low productivity or emotional dips are valuable for self-reflection. Her approach emphasizes awareness and acceptance, encouraging individuals to explore the lessons that setbacks offer rather than fearing them.
Redefining Success
Nastassia’s definition of success has evolved over the years. While she once measured success by profits and business size, she now prioritizes work-life balance, sustainable growth, and a balanced work-life dynamic. For her, success is about being being content with her daily routine and having a flexible schedule, making a difference in her community, and achieving financial stability without compromising on personal well-being.
A Vision for the Future
Looking ahead, Nastassia dreams of expanding the coaching industry in the UAE and GCC, aiming to touch the lives of individuals and her community at large. She believes in the potential of coaching to inspire positive change and wants to be a driving force in growing this field. For Nastassia, the goal isn’t just about scale—it’s about meaningful connections and creating a lasting impact.
An Inspiring Message
Nastassia’s journey is a testament to resilience and determination. Her advice to those facing uncertainty is simple: don’t let fear hold you back, move quickly, and trust in your abilities. Her story reminds us that every setback is an opportunity to start anew, and every idea has an audience waiting to embrace it.
Follow Nastassia on Instagram to witness her inspiring journey and gain insights into her vibrant lifestyle.
