From Humble Beginnings to Influencer Stardom

Sobia Saleem’s story is a testament to the power of determination, values, and the unwavering support of family. Growing up in Karachi, Pakistan, Sobia always had the backing of her parents, who have been her biggest supporters. Despite having to educate them about influencer marketing, their unconditional support has been a driving force in her journey.

“My upbringing and values play a huge role, especially in this fast-paced field where ladder climbing is common. My values keep me grounded,” Sobia explains. Known for her extroverted nature, Sobia was always helping others overcome their challenges, which set the stage for her future in social media.

Educational Path and Early Career Influences

Sobia’s educational background is a far cry from her current career. She studied in Karachi, Pakistan, but her studies were unrelated to influencer marketing. “It was all fate,” she says with a laugh. However, the people she met early in her career played a significant role in shaping her path. Although she had no mentors, she learned a lot from her colleagues at various agencies. “I still have the highest regard for them,” she notes.

Choosing a Career in Influencer Marketing

Sobia’s career choice was a natural extension of her social and opinionated personality. She found that her social nature and strong opinions helped her in shaping her career. “When people started recognizing me in public, it hit me… it’s all real. These followers are family, and you have to be your truest form with them,” she shares. Sobia’s commitment to authenticity has earned her a loyal following.

The Journey and Beginnings

Starting out with a public account six years ago was a bold move, especially for a girl. However, Sobia’s eyes were always on the ground, and her consistency and hard work paid off. “Consistency and hard work are the keys that never let you down,” she emphasizes.

Achievements and Milestones

One of Sobia’s proudest achievements is performing Umrah with her savings and taking her mother and grandmother along. “It’s my biggest achievement to date. Alhumdullillah,” she beams. For Sobia, success isn’t just about personal achievements; it’s about staying true to oneself and helping others.

Current Projects and Future Vision

Sobia is currently working on a few projects but prefers not to announce them prematurely. “Announcing things before they happen always ends up getting canceled. Nazar is real,” she says cautiously. Looking ahead, Sobia hopes to work with some dream brands and companies she has always admired. “These last few years, I’ve seen massive growth in this industry. I hope to work with some dream brands this year,” she says with hope in her eyes.

Advice for Aspiring Influencers

Sobia’s journey has been filled with lessons and reflections. “You’ll cross paths with people who’ll try to intimidate you. You do YOU! Don’t let anyone bring you down. Stay consistent, and you’ll grow magically,” she advises. She also emphasizes the importance of surrounding oneself with the right people and not letting setbacks discourage you. “Setbacks and failures are NATURAL! No need to take them to heart. If I could do it, I’m sure anyone could do it too,” she encourages.

Personal Interests and Hobbies

When she’s not busy with her influencer activities, Sobia loves watching movies, seasons, and attending concerts. Traveling is also on her bucket list. “I’m a movie buff. Haven’t traveled much before, so that’s definitely on my list now!” she shares excitedly.

Motivations and Drive

Sobia’s ambition has always been a driving force. Educating people about different aspects of life was initially overwhelming, but it grew on her. “Now, being connected with my audience is my biggest flex. We discuss everything! Be it my lows and highs, I keep it raw and natural,” she explains.

Daily Routine and Work Ethic

Sobia’s daily routine is a rollercoaster ride, but it’s a life she happily signed up for. “Having the busiest routine, catching up with friends in between, and completing work within timelines keeps you on your toes. But it’s the life I happily signed up for – zero regrets,” she says with a smile.

Final Thoughts

Sobia Saleem’s journey from Lahore to becoming a recognized influencer is an inspiring tale of resilience, authenticity, and unwavering support from loved ones. Her story is a reminder that with the right values, hard work, and a supportive community, anyone can achieve their dreams. Sobia continues to inspire and uplift her followers, staying true to her roots while looking forward to a bright future.