Zeynab El-Helw is a London-born fashion leader of Turkish and Egyptian descent whose career reflects depth, longevity, and strategic vision. Known globally as the Fashion Pirate, she is not only a style authority but also a full-time professional whose core focus has always been social media, long before it became the dominant force it is today.
Her journey is built on substance rather than trends, combining formal education, luxury industry experience, digital influence, entrepreneurship, and motherhood into one cohesive and authentic narrative.
A Strong Foundation in Education and Luxury Expertise
Zeynab El-Helw holds a degree in Fashion, Costume, and Design from Central Saint Martins, one of the world’s most prestigious fashion institutions. Alongside her creative background, she earned two master’s degrees in Business and Marketing, giving her a rare balance of artistic sensibility and commercial strategy.
Before entering the digital space full-time, she spent five years working in marketing at Dior. During this time, she developed a deep understanding of luxury brand positioning, storytelling, and global strategy. This experience became the backbone of her professional approach to content creation, partnerships, and brand development.
Social Media as a Full-Time Career and Core Focus
Social media did not begin as a trend for Zeynab El-Helw. It evolved organically through her extensive travel across the GCC and major global fashion capitals. Long before launching her own brand, she built a trusted digital presence rooted in authenticity, expertise, and consistency.
She later launched an e-commerce platform curating luxury brands, bridging the gap between high fashion and digital commerce. This experience laid the groundwork for her transition into entrepreneurship and positioned her as one of the first in the industry to treat social media as a serious, long-term profession.
Today, Zeynab El-Helw works full-time as a digital creator and collaborates with leading luxury fashion, beauty, skincare, fitness, and lifestyle brands. She is widely recognized for her long-term and loyal partnerships, built on trust, professionalism, and shared values rather than short-term visibility.
Reborn Society and Sustainable Fashion with Purpose
In parallel with her digital career, Zeynab El-Helw founded Reborn Society, a sustainable fashion brand rooted in ethical production and conscious design. The brand focuses on organic materials and social responsibility, reflecting her belief that luxury must evolve with purpose.
Reborn Society has been showcased on international runways, including Copenhagen Fashion Week and The Four Summit Fashion Shows, where it was presented for two consecutive years. Through Reborn Society, Zeynab El-Helw continues to contribute meaningfully to the global conversation around sustainable luxury.
A 360° Influencer and Dedicated Mother of Two
Zeynab El-Helw represents the modern definition of a 360-degree influencer. She manages a full-time social media career, maintains long-term collaborations with luxury brands, builds and scales her own sustainable fashion label, and remains a dedicated full-time mother of two.
Her ability to balance professional ambition with motherhood is a defining part of her story. She leads by example, demonstrating that women can build meaningful careers, create businesses, and raise families without compromising their identity or values.
Conclusion
Zeynab El-Helw is not simply a fashion influencer. She is a strategist, entrepreneur, and industry pioneer. With a strong foundation in luxury fashion, a long-standing digital presence, and a commitment to sustainability and authenticity, she represents a new standard of influence built on longevity and purpose.
As she continues to grow both her personal platform and Reborn Society, Zeynab El-Helw stands as a powerful example of how creativity, professionalism, and motherhood can coexist and thrive in today’s global fashion landscape.
Do follow her on Instagram.
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