“My name is Raad Alshurafa, and my journey started in Amman, Jordan.” With this simple introduction, Raad opens the door to a story of grit, hustle, and endless ambition. Growing up in Amman, Raad wasn’t born into luxury. He was a young man driven by a powerful need to support his family and create a better life.
At just a young age, he began working at a clothing store. What started as a way to earn a living quickly became a deep learning experience. Over the course of 8 years, Raad worked his way up in the retail world and eventually became an Assistant Operations Manager. Every shift, every sale, and every customer helped him develop his discipline, people skills, and sense of responsibility.
Turning a Lifelong Passion Into a Career
But while retail helped him survive, it wasn’t his true calling.
Raad always had another fire burning inside him, fitness. From a young age, he was obsessed with working out, building strength, and improving his physical and mental performance. What others saw as a hobby, Raad saw as a purpose. He studied, trained hard, and earned his certification as a personal trainer.
For over 17 years, Raad helped clients reshape their lives physically and mentally. He wasn’t just counting reps or correcting form; he was mentoring, pushing, and transforming people from the inside out. This wasn’t just a job. It was personal.
A New Beginning: Moving to the UAE
In October 2024, Raad made a bold move. He packed up his life and headed to the UAE, a place he’d always admired as the land of opportunity. He didn’t have a clear roadmap, but he had a hunger for growth and a belief in himself.
Soon after settling in, a client made a remark that would change everything: “You’ve got strong communication skills and you carry yourself with confidence why don’t you try real estate?” Raad took that advice seriously.
Without hesitation, he dove into the real estate world, joining Stage Properties as a broker. Just like in fitness, he committed himself fully. Learning fast, networking smart, and working hard, Raad began building a new career from the ground up.
Balancing Two Passions: Fitness and Real Estate
Today, Raad lives a unique lifestyle, one foot in the gym, the other in Dubai’s luxury real estate market. His mornings might start with client workouts, and his afternoons might involve showing million-dirham properties.
For most people, this would seem like two separate worlds. But for Raad, it’s all connected. Whether he’s helping someone achieve a physical transformation or guiding them through a life-changing investment, the goal is the same: growth and impact.
He thrives on building relationships, understanding people’s needs, and delivering results. That’s what sets him apart.
The Biggest Achievement: Reinventing Himself
When asked about his proudest moment, Raad doesn’t name a specific award or milestone. Instead, he says:
“My biggest achievement was shifting from retail to becoming a successful personal trainer and now building my career in real estate.”
Why does that matter so much? Because it proves that you don’t have to stay stuck. You can evolve, pivot, and build something new, no matter how far you’ve come in a different field.
The Challenge: Starting from Zero
Of course, success didn’t come overnight. Raad had no shortcuts. No big-name contacts. No ready-made support system in Dubai. Starting over in a new industry and city meant facing setbacks, rejection, and long nights.
But he never backed down. “Starting from zero with no connections was tough,” he says, “but I believed in the long-term game.”
The Lessons That Matter Most
Through every twist and turn, Raad learned what truly works in life and business. The most valuable lesson?
“Consistency and building real relationships always beat quick wins.”
That mindset is now his guiding principle. He focuses on long-term value, stays professional under pressure, and always aims to deliver more than what’s expected.
The Vision: Leaving a Legacy of Transformation
Raad’s not just chasing personal success. He’s deeply committed to inspiring and helping others. His goal is clear:
“I want to be remembered not just for success, but for how many people I helped succeed along the way.”
He’s building two worlds, fitness and real estate, but they share one common mission: to transform lives.
Whether you follow him on Instagram or meet him at a property showing, you’ll see the same energy, authenticity, and drive.
Advice to His Younger Self (and Everyone Else)
If Raad could go back in time, here’s what he’d say:
“Trust the process, stay patient, and never underestimate the power of consistency. Don’t be afraid to take risks or switch paths. Invest in yourself early and believe that with dedication, your passion can become a successful career.”
It’s a message not just for his younger self, but for anyone chasing a dream, stuck in a rut, or doubting their path.
What’s Next for Raad Alshurafa?
Looking ahead, Raad is focused on growing his real estate business, expanding his network in Dubai, and continuing to build his reputation as a trusted name in both fitness and property.
He dreams of launching his own real estate agency and running a fitness business that empowers people at every level.
More than titles or wealth, it’s impact that drives him.
Whether you’re starting over or starting out, Raad’s story proves one thing: Every day is a new chance, you just have to be hungry, smart, and ready.
Do follow him on Instagram
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