PureHealth Holding PJSC, the largest healthcare group in the Middle East, has reported strong financial results for the first half of 2025. The company achieved AED 13.6 billion in revenue, marking a 9% year-on-year increase, and a net profit of AED 1.03 billion, up 2% compared to the previous year. This performance reflects PureHealth’s ongoing strategic focus on operational efficiency, technological advancement, and global expansion.
Strategic Realignment: Care and Cover Verticals
To enhance service delivery and streamline operations, PureHealth has restructured its business into two core verticals: Care and Cover. The Care vertical includes hospitals, diagnostics, procurement, and technology services. The Cover vertical represents the group’s insurance operations.
This dual-vertical approach is designed to integrate healthcare delivery with insurance services, ensuring value-driven, coordinated services for patients while providing clear financial transparency for investors. PureHealth remains the only healthcare provider in the MENA region to combine both healthcare and insurance services under one umbrella, giving it a distinctive competitive advantage.
Performance Breakdown by Vertical
Care Vertical: AED 9.8 Billion in Revenue
The Care vertical was the largest contributor to PureHealth’s revenue, accounting for 72% of total revenue at AED 9.8 billion, representing a 7% increase year-on-year.
Growth was driven primarily by higher outpatient and inpatient volumes across hospitals, diagnostics, and technology services. In the UAE, outpatient visits rose by 13% to 4.4 million, while inpatient visits increased by 7% to 108,000. Circle Health in the UK expanded its capacity through the acquisition of Fairfield Independent Hospital in Merseyside, resulting in a boost in patient volumes and further supporting revenue growth.
Cover Vertical: AED 3.8 Billion in Revenue
The Cover vertical contributed AED 3.8 billion in revenue, marking a 14% increase compared to the same period last year. Gross Written Premiums (GWP) rose by 8% to AED 4.9 billion, driven by expansion into underpenetrated markets and growth in both new and existing business segments. Membership increased by 6%, reflecting strong customer retention and the value proposition offered by the group’s integrated healthcare and insurance services.
Technological Advancements and Digital Transformation
PureHealth has emphasized technological innovation as a key growth driver. The Technology Services segment reported revenue growth of 170% year-on-year, reaching AED 367 million.
This growth was fueled by the expansion of PureCS, which implements digital infrastructure and clinical technology solutions across the group. The Pura app, designed to enhance patient engagement and enable predictive healthcare, surpassed 620,000 users. It allows patients to access services digitally, track their health data, and benefit from AI-driven care, demonstrating the company’s commitment to digital transformation.
Financial Health and Debt Management
PureHealth maintains a strong balance sheet, with a Net Debt to EBITDA ratio of 1.4x. This provides flexibility for future mergers and acquisitions, as well as investment in strategic growth initiatives.
The group repaid AED 1.85 billion in bank debt ahead of its 2027 maturity and currently has no outstanding bank debt, reflecting prudent financial management and a focus on sustainable growth. This financial discipline ensures PureHealth can continue expanding both organically and through strategic acquisitions without compromising financial stability.
Strategic Acquisitions and Global Expansion
In line with its global growth strategy, PureHealth made several key acquisitions during the first half of 2025.
The group acquired Hellenic Healthcare Group, the largest private healthcare provider in Greece and Cyprus, strengthening its presence in Europe and expanding specialized care offerings. This acquisition remains subject to EU regulatory approvals. In the UK, Circle Health completed the acquisition of Fairfield Independent Hospital in Merseyside, adding inpatient capacity and expanding services in high-demand regions.
These acquisitions align with PureHealth’s strategy to grow its global footprint while providing high-quality, accessible healthcare services.
Leadership Insights
Kamal Al Maazmi, Chairman of PureHealth, highlighted the company’s growth and transformation:
“PureHealth’s strong performance in the first half of 2025 reflects the profound ambition driving our transformation, building a global, future-ready healthcare ecosystem that is both technologically advanced and deeply human.”
Shaista Asif, Group Chief Executive Officer, emphasized the importance of synergy and patient outcomes:
“We delivered solid growth across both our Care and Cover verticals. As we expand globally, our focus remains on transformation, synergies, and delivering better health outcomes.”
These insights underscore PureHealth’s commitment to innovation, strategic growth, and integrating patient-centered care with financial and operational efficiency.
Future Outlook
Looking ahead, PureHealth aims to continue its growth trajectory through further technological adoption, expansion into new markets, and strategic partnerships. The group plans to increase investment in digital infrastructure, enhance patient engagement platforms, and expand specialized care offerings in both existing and new markets.
The company’s ability to maintain strong revenue growth while improving profitability and operational efficiency positions it as a leading healthcare provider in the MENA region and beyond. With a focus on value-based care, PureHealth is expected to continue driving innovation, delivering better health outcomes, and creating long-term shareholder value.
Conclusion
PureHealth’s H1 2025 financial results reflect the effectiveness of its strategic initiatives, robust operational performance, and global expansion strategy. The company recorded AED 13.6 billion in revenue and AED 1.03 billion in net profit, driven by strong performance in both the Care and Cover verticals, digital transformation initiatives, and strategic acquisitions.
With continued focus on technological integration, patient-centered care, and disciplined financial management, PureHealth is well-positioned to lead the healthcare sector in the Middle East while expanding its influence globally. Investors and stakeholders can expect sustained growth as the company continues to innovate, expand, and deliver high-quality healthcare solutions.
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