In the vibrant tapestry of India’s entrepreneurial landscape, Priya Sharma stands out as a beacon of creativity and resilience. As the founder of PRZSM Communications and Candles & Co. India, she has seamlessly woven her passions for communication and craftsmanship into thriving enterprises. Beyond her business ventures, Priya is a lifestyle writer with a keen interest in travel, food, fashion, and music. Her journey, marked by determination and innovation, serves as an inspiration to many aspiring entrepreneurs.
Early Life and Inspirations
Priya’s entrepreneurial spirit was kindled during her formative years. Growing up in a culturally rich environment, she was deeply influenced by the diverse traditions and artistic expressions around her. This early exposure ignited a passion for storytelling and creativity, laying the foundation for her future endeavors.
The Birth of PRZSM Communications
Recognizing the power of effective communication in the modern business world, Priya established PRZSM Communications, a 360-degree public relations agency. The agency is dedicated to amplifying brand narratives and driving impactful communication strategies. With a comprehensive approach that integrates traditional PR, digital marketing, and innovative content creation, PRZSM tailors bespoke solutions for each client. Their expertise spans various industries, from hospitality and healthcare to technology and lifestyle, ensuring targeted and effective communication strategies.
The team excels in media relations, brand management, crisis communication, social media strategy, and event management. They pride themselves on building strong relationships with media and influencers, creating compelling stories that resonate with audiences and generate buzz. At PRZSM Communications, the focus is on crafting well-crafted messages to position clients at the forefront of their industries.
Illuminating Lives with Candles & Co. India
During a challenging period marked by her mother’s illness and the global pandemic, Priya sought solace in candle-making—a cherished childhood tradition. This therapeutic activity blossomed into Candles & Co. India, a brand that embodies hope and healing. Starting with humble beginnings, Priya utilized Instagram to showcase her handmade candles, repurposing everyday items like jam jars and coffee mugs as unique holders. The personalized touch allowed customers to choose their jar, wax, fragrance, and wick, making each piece feel bespoke.
Operating from her home in Kolkata presented challenges, particularly in allowing customers to experience scents firsthand. Despite these hurdles, Priya’s dedication saw Candles & Co. expand to two offline stores—one in Kolkata and another in Mumbai, named Candles & Clay, offering handcrafted ceramic decor. Reflecting on this journey, Priya shares, “The Mumbai launch was surreal. I stood there, watching strangers walk in, smell the candles, and smile. It felt like my mom’s courage had seeped into every jar.”
A Multifaceted Lifestyle Enthusiast
Beyond her entrepreneurial ventures, Priya is a prolific lifestyle writer, delving into topics that resonate with many. Her writings on travel, food, fashion, and music offer readers a glimpse into her diverse interests and experiences. Whether exploring the culinary delights of a new city, dissecting the latest fashion trends, or sharing playlists that capture the essence of her journeys, Priya’s narratives are both engaging and insightful.
Navigating Challenges with Grace
Priya’s path has been punctuated with challenges, from balancing multiple roles to overcoming industry biases. Yet, her unwavering commitment to her vision has seen her through. She emphasizes the importance of perseverance, stating, “Don’t let anyone shut you down. If somebody is not taking you seriously, it is their problem. You keep pushing forward.”
Current Endeavors and Future Aspirations
Currently, Priya is focused on expanding the reach of both PRZSM Communications and Candles & Co. India. At PRZSM, she is spearheading initiatives to integrate cutting-edge digital strategies, ensuring clients receive unparalleled service in an ever-evolving media landscape. Meanwhile, Candles & Co. is exploring collaborations with local artisans to introduce new product lines that celebrate India’s rich heritage.
An Inspiration to Many
Priya Sharma’s journey is a testament to the power of passion, resilience, and innovation. Her ability to transform personal challenges into opportunities has not only led to the creation of successful enterprises but has also inspired countless individuals to pursue their dreams. As she continues to illuminate paths—both literally and figuratively—Priya remains a beacon of hope and a symbol of entrepreneurial spirit. Do follow her on Instagram.
Also read: This Abu Dhabi Hotel Redefines Luxury—Step Into Pure Elegance!
