Priscilla Hennekam is quickly becoming one of the most influential new voices in the global wine industry. She is not here to polish the surface of wine culture; she is here to question it. Through her platform, Rethinking the Wine Industry, she is challenging long held assumptions, asking sharper questions, and bringing wine professionals together to build a more open, human, and future ready wine world, one that can adapt, innovate, and stay relevant as everything around it changes.
From Struggle to a Global Movement
Priscilla Hennekam’s journey into the wine industry was anything but smooth. The wine world is still shaped by tradition, hierarchy, and unspoken rules, often dominated by older male voices, leaving little room for younger professionals, women, or someone like Priscilla, a Brazilian voice in a global industry that quietly expects people to fit a certain mould.
But instead of shrinking, she began speaking.
She started by sharing her frustrations and questions openly on LinkedIn, not to complain, but to give language to what many wine professionals were thinking but not saying. That honesty resonated. Today, her community there has grown to over 22,500 wine professionals, many of them decision makers across the industry, and it became the foundation for something much bigger than content: connection.
In February 2024, she launched her newsletter, which quickly grew to more than 12,500 subscribers. She also created the Vino Visionaries Podcast, which by 2025 was ranked in the top 25 percent of video podcasts on Spotify. But the real achievement was not the numbers; it was what they unlocked.
From those conversations emerged a global community called Rethinking the Wine Industry, bringing together wine professionals from more than 80 countries who want a more open, human, and future ready wine world.
And it keeps growing. Priscilla is now developing the Rethinking Wine platform, set to launch soon, turning conversation into infrastructure.
A New Vision for Wine From Status to Connection
Priscilla does not believe wine needs to be explained better.
She believes it needs to be felt again.
Her work is about moving wine away from intimidation, gatekeeping, and performance, and back toward clarity, relevance, and human connection. That is why Rethinking the Wine Industry exists: to question the scripts that no longer serve the people who grow, make, sell, and drink wine.
Her podcast brings together producers, founders, innovators, and operators who are living through the changes reshaping the industry. These conversations are not about polishing wine’s image. They are about confronting what is not working and building better ideas together.
Community Not Followers A Network
What Priscilla has built is not an audience. It is a network of intelligence.
Growers, importers, educators, hospitality operators, founders, and retailers all share what they are seeing from the ground, not to win arguments, but to understand the system and move it forward.
The goal is simple but powerful: turn connection into shared intelligence.
The Reality Behind the Success
Priscilla’s success did not come wrapped in approval.
It was built in the messy middle.
In wine, talent is not always what gets rewarded. Often it is familiarity, tradition, the same voices in the same rooms, repeating the same rules. New ideas are frequently treated like disrespect simply because they challenge old habits.
Priscilla faced scepticism. She was underestimated. She felt pressure to soften, to be quieter, to make herself easier to accept. There were moments she considered stopping.
But people in the community kept reaching out. Please keep going.
So she did.
Not because it was easy, but because she loves the industry enough to want it to survive what is coming.
What Lies Ahead
Now Priscilla is building something permanent.
This year, she is launching the Rethinking Wine platform, a space designed to help wine professionals think together, spot change earlier, and build better responses before the market forces their hand.
A core part of the culture will be something the wine world rarely does well: celebrating failure.
Because when industries hide what did not work, they repeat the same mistakes. Priscilla wants to normalise honest post mortems, shared lessons, and public experimentation, so the whole ecosystem can learn faster and adapt with less ego and more clarity.
The platform is built for rigorous debate, not polite silence.
For collective intelligence, not isolated opinion.
For adaptability and ideation, the two capabilities the wine world will need most in the years ahead.
Because today, risks are global. Public opinion shifts overnight. Regulation changes. Technology reshapes value. One moment can rewrite an entire category.
And this is where Priscilla’s vision grows larger than wine. The future depends on global cooperation, on learning, thinking, and adapting together.
Why Priscilla Hennekam Is a True Vino Visionary
Priscilla Hennekam does not treat wine as something that needs to be protected from change.
She treats it as a living culture that must evolve.
She names the tension.
She asks better questions.
And she builds spaces where people can think together.
The future of wine will not be decided by one brand, one region, or one country. It will be shaped by how well the industry can learn together, collaborate globally, and adapt faster than the world changes around it.
Priscilla Hennekam is not just part of that future. She is helping build it.
Do follow her on Instagram
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