In the dynamic landscape of the United Arab Emirates (UAE), where tradition meets innovation, Prarthana Nandwani stands out as a pioneering female digital entrepreneur. Her story is one of ambition, resilience, and a relentless pursuit of excellence, inspiring many in the region and beyond.
Early Life and Education
Born in Dubai and spending parts of her childhood in Hong Kong, Prarthana was immersed in vibrant cultures and technological hubs from an early age. This unique upbringing fostered a global perspective and a deep appreciation for innovation. She attended the American School of Dubai (ASD) from 2003 to 2011, where she began to hone her leadership skills and academic prowess.
Prarthana’s academic journey led her to Bentley University in Boston, Massachusetts, renowned for its business programs. There, she earned a Bachelor of Science in Marketing, graduating with honors. Her time in Boston was not just about academics; it was a period where she immersed herself in the Cambridge tech startup scene, collaborating with students and researchers from the Massachusetts Institute of Technology (MIT).
Professional Beginnings
Before venturing into entrepreneurship, Prarthana gained valuable experience through internships and positions at notable organizations. At 17, she interned in the marketing department of the Landmark Group in Dubai. By 19, she was working with Proverb, a distinguished digital, branding, and creative agency in Boston. These experiences solidified her passion for digital marketing and branding.
Her professional journey also included roles at Sotheby’s International Realty and Steve Madden, where she further developed her skills in marketing and international business. These roles provided her with a comprehensive understanding of global markets and consumer behavior.
Founding Evogue Digital
In 2015, less than four years after graduating, Prarthana founded Evogue Digital, a digital advisory firm with offices in Dubai and Hong Kong. Evogue specializes in digital marketing, web design, web development, branding, search engine marketing, and ad design and development. Under her leadership, the firm has collaborated with both local and international clients, spearheading transformative projects across various industries.
Prarthana’s vision for Evogue is rooted in creating outstandingly functional, seamless, exceptionally creative, and results-driven experiences in the digital space. She emphasizes pushing and remolding international standards with ultra-original ideas and tangible results, aiming to revolutionize the digital landscape in the UAE.
Advocacy and Community Engagement
Beyond her entrepreneurial endeavors, Prarthana is deeply committed to social causes. She has been involved in projects aimed at supporting individuals with determination. Notably, during her senior year at ASD, she helped raise $25,000 for a medical charity, showcasing her dedication to making a positive impact from a young age.
Her commitment to community service extends to her professional life, where she has executed projects for charitable organizations. For instance, Evogue successfully completed a web project within six days for The Kingdom of Snow Leopard Foundation based in Kazakhstan, aiming to preserve and restore snow leopards from extinction.
Leadership and Recognition
Prarthana’s leadership extends to her involvement with the Dubai Business Women’s Council, an arm of the Dubai Chamber of Commerce. Her participation in international forums across Europe, the United Kingdom, and the Middle East underscores her commitment to fostering dialogue and collaboration in the business community.
Her achievements have not gone unnoticed. She was a Top 5 Finalist in the Miss Influencer UAE competition, highlighting her influence and stature in the digital space. Additionally, she has been invited to speak at various summits, including the SME World Summit, sharing her insights and experiences with aspiring entrepreneurs and professionals.
Personal Interests and Pursuits
Outside of her professional life, Prarthana is a multifaceted individual with a range of interests. She is an art enthusiast, frequently attending art events and exhibitions. Her love for art extends to architecture, where she finds inspiration in the design and structure of buildings during her travels.
A passionate writer, Prarthana maintains a blog where she explores topics ranging from the time value of a photo to narrative fiction. She is also an avid reader, with a particular fondness for works by Malcolm Gladwell. Her diverse interests contribute to her holistic approach to life and business.
Future Aspirations
Looking ahead, Prarthana aims to incorporate Artificial Intelligence (AI) to streamline Evogue’s services, continuously acquainting and equipping clients with the possibilities of AI in the coming years. She is also focused on expanding her company both regionally and internationally, considering markets such as Kuwait, Saudi Arabia, Bahrain, and Abu Dhabi for future growth.
Prarthana Nandwani’s journey is a testament to the power of ambition, perseverance, and innovation. As she continues to break barriers in the digital space, she remains a beacon of inspiration for aspiring entrepreneurs, especially women looking to carve their own paths in the ever-evolving business world.
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